Table of Content

    15 January 2011, Volume 32 Issue 1
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    Philosophy
    On Justice of Purchasing Power—— Morality Philosophy Analysis of Economic Crisis
    GAO Zhao-Ming
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  1-8. 
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    Purchasing power is a part of freedom ability and reflects the condition of freedom existence.The purchasing power of members of a society depends on the systematic arrangement and corrective justice on social wealth distribution.Enough vigilance shall be put against the risky deprivation by financial capital group as experts system.Corrective justice shall be fully protected on the basis of modern theory of contract,which is an insurance mechanism set up by all members of a society to protect the basic rights equally,such as freedom.The sustainable development of economy and social stability rely on the improvement of social effective purchasing power,especially the poor of a society.The State shall take some measures to promote the social effective purchasing power.
    New Development of the Concept “Inclusive Growth” and Its Historical Significance Worldwide
    ZHANG Feng, FENG Hai-Bo
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  9-12. 
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     Inclusive Growth is the concrete confirmation of Scientific Outlook on Development,the realization form of socialist harmonious society,and the refined and lifted development mode of China’s economy.Inclusive growth is strategically necessary for China's economic security.It helps China to overcome the middle-income trap,and it is an inevitable choice of China to achieve economic growth,political stability and social harmony.Inclusive growth stresses the unification of social equity,fairness and efficiency based on necessary speedy economic growth,the substantial growth of people’s rights,social development in many dimensions,peace and development,and the participated and shared international appeals.The proposal of concept “Inclusive Growth” is an important historical event of the world,which is historically generated and logically expanded in China and other developing countries.The concept is the result of the situations of developing countries and the world situations,which reflects the features and theme of the times,an important key to the settlement of the theme of times.It accurately points out the common problem of China and other developing countries,and it has the historical significance worldwide.
    Jaspers’ Analysis of the Conditions of Communication
    XIANG Yu-Qiao, CHEN Jun-Li
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  13-16. 
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    Karl Jaspers' theory of communication holds for conditional communication and thinks that communication should be supported by three conditions,namely,subjectivity,language,and love.Subjectivity hereby refers to the fact that the agents of communication should be armed with adequate autonomy and creativity.The condition of language means that all communications are based on understandable language.Love in question finds its expressions in agents' mutual respect,mutual understanding and mutual toleration.The three conditions are interdependent,with subjectivity being the foundation of language and love and language and love being the extension of subjectivity.
    Ideology and Collective Rationality———Ideology from the Perspective of Institutional Economics
    XIE Jiang-Ping
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  17-20. 
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    Rational man hypothesis cannot explain the difficulties of collective action and its accomplishment.In the view of institutional economics,the accomplishment of collective action depends on selective incentives and encompassing interest.Ideology is a tool to achieve public interest,it makes people go from individual rationality to collective rationality,but personally,ideology has some irrational features.The evolution of ideology has a feature of Pareto optimization in nature.
    Aesthetics
    On Sensus Communis between Intersubjectivity and Authentic Value
    LI Yong-Yin
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  21-26. 
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    The development from subjectivity to intersubjectivity is an inevitable result of people’s requirement for value communications and exchanges.From phenomenology,the communications between subjects is based on experience.The sensus communis of authentic value experience derives from the basic pursuit for universal values of life community or culture community.In authentic activities,the universal values such as freedom,equality and justice achieve authentic sensus communis through vivid transfer phenomenologyphenomenology.
    Ideology,Culture and Cognitive Logic of Chinese Aesthetics History Research——Reflections and Summarizations of 30 Years’ Chinese Aesthetics History Research 
    ZHAO Jian-Jun
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  27-31. 
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    The merits and demerits of Chinese aesthetics research history can be found from its cognitive logic.The research in the past 30 years shows that,the ideological cognitive mode in the 1980s and 90s once laid a high academic foundation for Chinese aesthetics research.As the development of the research,this cognitive logic gradually shows its defects of single approach.After 2000,cultural cognitive logic has become a brand new approach to Chinese aesthetics research.With its plural perspectives,profound ideas and metaphor system,this approach has indicated the academic nature of “talking about ourselves” in the future of Chinese aesthetics research,and forecasted a bright prospects for the exchange of cultural interpretations with international aesthetics in deep level. 
    Ecological anthropology
    National Culture and the Optimization of Water Supply and Demand in Its Ecological System
    YANG Ting-Shuo, WANG Nan
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  32-36. 
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    The uneven distribution of the renewable freshwater in time and space has made many nations to face an unfavorable water environment,so every national culture has to adapt to and lessen the water disadvantages by optimizing its water environment in some extent.Namely,by changing and optimizing ecological system to improve its ability to retain,store,purify,and renew atmospheric water,the nation would have enough water resources and safe ecologic system to develop sustainably.The different nationalities in western China have been the epitomes to optimize our country's water environment.Today,when our country is facing a severe water resources situation,it is important for the academic circles to pay more attention to clarify the mechanism between national culture and the optimization of water supply and demand in the ecological system,and the cultures of the different nationalities in western China to optimize their water environment.
    On the Relationship between Traditional Tibetan Nomadic Way and the Safety of the Sources of Three Great Rivers in China
    LUO Kang-Long, YANG Zeng-Hui
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  37-42. 
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    The sources of the three great rivers (namely the Yangtze River,Yellow River and Lantsing River) are known as the water tower of the Chinese nation,and they are also the places where the Tibetan people have been living,who used to take a nomadic way of multiple-livestock breeding,taking pastureland by turns and pasturing shallowly,which has effectively protected the weak ecological system and made the frozen earth stable.However,with the change of property right of the pastureland and the advance of fence project,the weak ecological system was damaged,causing ecological disaster and threatening the safety of the water tower of the Chinese nation.Great attentions should be paid to this.
    Ethics
    On the Legitimacy and Limitation of State Responsibility to Social Assistance System——Analysis on the Sight of Ethics
    ZOU Hai-Gui
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  43-47. 
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    Social assistance system is related to the redistribution of social wealth,and therefore it is related to state responsibility inevitably.State responsibility for social assistance system is a complicated modern political ethics problem.The responsibility subject of social assistance system has experienced three basic stages as a whole,namely stage of personal liability,transitory stage and stage of state responsibility.The legitimacy of state responsibility for social assistance system is firstly derived from the public nature of state,and secondly from the value appeal of distributive justice.The limitation of state responsibility for social assistance system is probably decided by ethical tension of civil society and the state,the plurality of responsibility subject of social assistance system and moral hazard of social assistance system.
    Impact of Voluntary Service on Cultivation of Civic Virtues
    LI Mao-Ping, RUAN Dong-Biao
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  48-50. 
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    The voluntary service is organized by volunteers of NGO (non-governmental-organization) for the purpose of enhancing social morality,without material reward or compensation.It has many ethical characteristics such as voluntary,publicly benefited and nonprofit.The specific ethical attributes determine that it will play an outstanding role in developing morality cognition,enriching moral sentiments,strengthening moral responsibility and enhancing moral capability.
    Literature
    On Theoretical Basis for the Construction of Core Values for Literature Criticisms 
    ZHANG Li-Qun
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  51-55. 
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    The construction of core values for literature criticisms has its theoretical basis.This thesis has analyzed the construction process of criticism from spontaneous,for-itself,to self-conscious stage in its diachronic development and synchronic construction.This reflects the stimulating force of internal need,internal logical structure and inherent law,which leads to the deep appeal and pursuit for core values.
    Ontology Research of Western Digital Games at the Beginning of 21st Century
    HUANG Ming-Fen
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  56-63. 
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    Digital games are a combination of factors of traditional arts,games and information technology in specific historical conditions.After the development of more than half century,it has become an important part of culture industry,and provides theoretical researchers with many new research subjects.In recent years,experts in western country have analyzed digital games from their history,external relations and internal categories,and the theoretical achievements are worthy of being taken advantage of.
    From Textbooks to Classrooms:New Literature Research Ecology in 1930s
    GUO Jia-Wei
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  64-69. 
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    New Literature teaching in 1930s were carried out through classic academy system which reflected on and summarized up achievements in new literature,and echoing of new literature course with the increasing trend of new literature writing on campus as well,and many intellectuals in new literature were discovered and cultivated in classrooms.In this sense,there was some divergence between new literature lecture notes and its curriculum,the systematic requirement of lecture notes calls for a vast of knowledge transfer,while a lot of exercises were offered in the curriculum showed an intention of positive engagement in the literature ecology at that time,to some extent,it was an overturn of traditional teaching mode in Chinese literature.New Literature was tolerated and accepted by universities as research subject,it was a further achievement other than the entrance of new literature in classrooms.
    Existence Paradox and Redemption Elegy——The Life and Death Chain of Norwegian Wood
    ZENG Xiao-Ling, YANG Xiang-Rong
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  70-73. 
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    The life and death chain in Norwegian Wood  reflected  the conflict between ideal and reality,showed the existence paradox and redemption elegy of modern individuals.The characters of the struggle for survival is a coping posture to existence of life,and death is only a redemption elegy that puts modern people from self- redemption to self-destruction.
    Economics
    On Construction of Small Towns in China’s Urbanization System
    XU Jing-Yong
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  74-77. 
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    In current times,the urbanization of China is confronted with serious challenge for sustainable development.This can mainly attribute to the negligence of the fundamental function of media-sized cities and small towns,namely the underdevelopment of these media-and small towns.The development of media-sized cities and small towns depend on the social and economic development of the rural areas.The inharmonious or disjointed relationship of cities and rural areas is the main barrier to the sustainable development of current urbanization of China. 
    On Employment and Exploitation in Socialist Market Economy
    YANG Zeng-Xian
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  78-80. 
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     Hired labor does not necessarily contain exploitation,but it does not mean that there is no exploitation in market economy.As the development of market economy,it is inevitable that capital will exploit labor.Extra labor (the labor beyond one’s ability) is the profit resources of all hired labors.Exploitation is not the nature of hired labor,which means that capital can accumulate without exploitation.Elimination of exploitation is the key to sticking to Marist views,protecting human rights of labors and maintaining the socialist attribute of Chinese market economy.
    Management science
    On Reinforcement of Institutional Constraints on Administrative Discretion:Based on Administrative Accountability System
    LI Jing, GAO Wei
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  81-85. 
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    Absence of administration accountability is one of the deep-rooted institutional factors that cause the abuse of public power.The direction of reform should be “to improve the administrative accountability system for the promotion of constraints on administrative discretion”,which focuses on the expansion of accountability in a broad sense,and the accountability targets shall include the responsible public servants in executive body.This kind of broad accountability directly reflects the responsibilities and obligations of the executive body—the grass-roots civil servants in government.In order to regulate the exercises of power effectively,we must adjust the dialectical relationship between administrative accountability and administrative discretion,and further strengthen the building of the administrative accountability system.
    Discussion on Important Aspects of Service-oriented Government
    MENG Zhao-Wu
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  86-89. 
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    It is the fundamental nature of a service-oriented government to serve the people wholeheartedly.Due to the absence of a civil society,an external condition that compels the government to its fulfillment of service,the service functions of Chinese have not been fully carried out.A service-oriented government is a limited government,with four boundaries,namely limited governmental power,service,limited service cost and limited public products.The services of a service-oriented government include active service and responsive service,development service and maintenance service,paid service and unpaid service.
    On the Way to Change Government’s Supervision over Environment
    LIU Fang-Tao
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  90-93. 
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    Due to demand of lowering transaction costs,the government has to face a policy transformation from environmental supervision to environmental management.The multiple social communities,including enterprises,non-governmental organizations,etc.,will make decisions and participate in the management,and they will also share the social responsibility and the costs to improve environmental quality,realizing a change from single management of public departments to a multiple one of public-private department and other social sectors as well.
    Sociology
    On the Construction of Expression Mechanism of Interest Appeals from Non-direct Conflicts of Interests—— Discussion on Remedy of Petition Letter
    RAN Guang-Xian
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  94-98. 
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    The groups who suffer from interest losses,esp.vulnerable groups are likely to turn to remedy of petition letter,and always play an important role in “non-direct conflicts of interests”.At the current time,China is either a homogeneous society without different interests or an antagonistic society full of class contradictions and conflicts.In fact,the current society in China is composed of the fundamental interests of the people,common interests of current times and special interests of different groups.If we can construct “interests field ecology” and protect “differential impartiality” from the aspect of “culture identity”,we can establish a scientific and effective expression mechanism of interest appeals,and prevent and solve “non-direct conflicts of interests”.
    On Logic of Non-institutionalized Citizens’ Participation in Group Events
    WU Jin-Qi
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  99-102. 
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     In recent years,the frequently taking place of group events is in fact the result of non-institutionalized citizens’ participation.The occurrence of triggering events,transmission and spread of rumors,the use of problem technology and its retreat after the achievement of objective,which constitute the operational mechanism of group events.In order to resolve group events,it is necessary to open institutionalized channels,achieve non-institutionalized citizens’ participation into institutionalized citizens’ participation,and the group events will become the normal citizens’ collective action.
    Modern Development of Intergenerational Communication and Reconstruction of Cultural Pattern
    LIU Huai-Guang, TIAN Hui-Jing
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  103-105. 
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    With development of modern society,modern transition has occurred in the ways of intergenerational communication.From content of their communication,the pass of the elders’ knowledge and experience and the “cultural feedback”of the youth in the modern society coexist.From the forms of communication,the intergenerational communication in modern society is a two-way communication.From the status of communication subjects,the intergenerational communication in modern society is developing in the direction of equality.The existence of intergenerational differences may lead to cultural conflicts between generations:differences and conflicts on cultural ideas,conflicts on ways of cultural passage,conflicts on cultural pattern especially on classical culture and pop culture.Pattern of cultural communication should be reconstructed based on understanding and equal communication in order to promote harmonious intergenerational communications.
    Political science
    Construction of Risk Prevention Mechanism Of Mainstream Ideology In Cyberspace
    YANG Wen-Hua
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  106-109. 
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    The ideology in the network times does not end.In the loose cyberspace,the conflict of ideology still exists.The interstate network information,the network public opinion expressing mood as well as the network thoughts trend of all forms are exercising the functions of ideology,which is dispelling the network superiority of the mainstream ideology.Therefore,we should utilize the new knowledge,technology and culture to maintain network sovereignty by scientific information warning system,so as to win the network approval by effective public opinion unblocking,develop network position by various forms of red cultural publicity,and strengthen the counter-seepage function of the mainstream ideology by promoting its cultural strength,publicity and infectivity.Thus the omni-directional risk prevention mechanisms are built to maintain the network security of the mainstream ideology.
    Implementation of CPC Member’s Subjectivity and Its Mechanism Innovation——A Discourse Power Perspective
    CHENG Dong-Wang
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  110-113. 
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    Discourse power is people’s right of and qualification in the expression of their opinions，and is also their actual potential power.Its political attribute determines the need for the balance of discourse power.This balance is conducive to the independence of CPC member’s subjectivity personality，subjectivity awareness,subjectivity identification and the improvement of the subjectivity quality.In order to achieve CPC member’s subjective position on the basis of the balance of discourse power,it is of significance to establish a mechanism for cultivation of high-quality discourse power,balancing mechanism for discourse power of CPC members,and a mechanism for helping those with disadvantaged discourse power.
    Formation Path and Its Connotation of Right- Centeredness Theory in Contemporary China
    ZHANG Liang
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  114-117. 
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    Guided by political discourse in contemporary China,the right- centeredness theory is formed gradually.The connotation of the theory is constructed mainly according to modern western liberalism.The theory is reconstructed as a new theoretical model for interpretations of features of socialist laws under the circumstances of Chinese culture.
    Power Non-equilibrium of Current China and Its Social Governance
    CHEN Hong-Bo
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  118-120. 
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    The non-equilibrium in China mainly lies in the powerful state power and the weak society power.Within social power,the elites enjoy overwhelming power,while the public enjoys much less power.This leads to the absence of social impartiality,the legitimate crisis for reform and increases of unstable factors.In order to keep equilibrium between state power and social power,the state should enhance the degree of returning the power to society especially to the public.In order to keep equilibrium among social power of different groups,we need to enhance the power of the public,restrict the power of capita and guide the power of knowledge.
    Law
    Reflections on the Legislation of Real Contract in China
    JIANG Jun-Zhou
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  121-124. 
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    Many scholars argue that real contract should be abolished because it apparently conflicts with consensualism.In spite of this,the theoretical and practical ground for the  existence of real contract has been underestimated due to the misunderstanding to it.From the perspective of justification,real contract can truly reflect the form of transaction and provide norm for the disputes between the parties,and on some occasions,it may balance the benefits between the parties.From the perspective of necessity,such design can meet the demands of realistic social life and provide possibility for the design of untraditional real contract in the future,and some new transaction types even need such design.Real contract in China should be rectified on the base of the above jurisprudence.
    General Theory Analysis on Intellectual Property Protection of Trade Secret
    LUO Jun
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  125-128. 
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    The protection of trade secret is based on secrecy which has two logic bases:one is people who know the secrecy keep it,the other is people who don’t know the secrecy won’t take it illegally.The contradiction between secrecy and publicity just affects the protection field,not the legal attribute of right.The intellectual property system can’t exclude trade secret just because of the theory differences between trade secret and the traditional intellectual property.Guided by theory of balance of interests,trade secret will get good theoretical interpretations and systematic construction force in the spirits,principles and rules of intellectual property law.
    Petition System Wandering the Edge of the Rule of Law——Analysis on Defects of Current Legislation of Petition System
    XIAO Jin-Zhong, JIANG Qi-Min
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  129-132. 
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    The State has tried to regulate and formalize it,the petition system still runs in disorder and passivity due to the lack of spirit of rule-by-law and thus can not be integrated into the formal remedy systems.Furthermore,deficiency of procedural safeguards makes the petition system hard to succeed.In order to make it to be of rule by law,it is imperative to integrate all relevant individual legislations by using formal legal procedure to form one comprehensive and uniform petition system.However,achievement of this purpose is based on the return of right standard and the widespread of procedure justice.
    Tourism Science
    Forest Park Design Based on Tourism Carrying Capacity and Tourism Value Analysis——A Case Study of Chongqing Huangshui National Forest Park 
    YANG Hong, LEI Ying
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  133-136. 
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    The development of forest park tourism has both positive and negative effects on local economy,society,environment,and ecology.As significant instruments for tourism development and management,tourism carrying capacity analysis and tourism value assessment are important indicators to measure whether tourism economic benefit,social benefit and environmental benefit can maintain harmonious.Under sustainable development framework,it plays a vital role in operation and management of forest park by evaluating the value of forest park and environmental sustainability correctly,and is also a decision-making basis for the tourism resource exploitation and environmental protection in order to promote the sustainable development of forest park tourism.
    On Element-reconstruction of Tourism Industry in Two-oriented Society from the Perspective of Low-carbon Economy——A Case Study of Changsha,Zhuzhou and Xiangtan
    LIU Yun-Qin
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  137-140. 
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    Low-carbon economy is the trend of two-oriented society for its economic development and industry adjustment.Under the background of saving-resources and environment-friendly,the tourist industry shall reconstruct its development pattern,with creation of low-carbon technology as the inner core,system creation as the guarantee,and energy-saving,ecology-keeping,environment-protection and lowering emission as the permanent goals.It need to reconstruct the elements and adjust tourism industry structure from ideology,technology,resources and brand.The tourist industry shall restrict its elements,adjust its structure,cultivate new growth points,and improve the whole industry and other industries as well to low carbonization and ecological transition.
    Education
    On Discipline Construction of Newly Established Undergraduate Universities from a Perspective of Enterprise-University-Institute Cooperation
    JIANG Zheng-Guo, SHENG Zheng-Fa
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  141-144. 
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    The newly established undergraduate universities are the subjects that undertake the popularization of higher education in China,and they are confronted with the task of improving education quality after the expansion of scale and promotion education level.Discipline is the basis for the existence and development of universities,and the competition of education quality between universities is the competition between discipline academic levels in nature.For weak discipline basis and lack of construction development,the newly established undergraduate universities can avoid assimilation tendency,keep features of the universities respectively and enhance their education quality and academic levels through enterprise-university-institute cooperation and prove their discipline construction during the interaction with local economy and society.
    On Manifestation of Educational Fact
    MO Li-Juan, WANG Yong-Chong
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  145-148. 
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    As the principle of methodology “to the things themselves” applied in educational field,it requires us to take education as a meaning structure and life course.Phenomenology of education seeks to overcome the knowledge trend in traditional education through revelation of true meaning of existence and promote the growth of human subjectivity.Phenomenology asks us “to see education” in a fresh view,which means “to see education” in life experience and provides a new foothold for the development of education by changing the way of understanding.The theoretical evolution of phenomenology takes the way of epistemology-existentialism-practice,which reveals the “logos” of manifestation of educational fact and purports to establish the practical interests of education.
    Curriculum Value of Music Resources in Western Hunan from Two-dimensional Vision
    ZHOU Hui
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  149-151. 
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     The folk songs,dances,instrumental music,dramas and traditional national music in western Hunan are bound up with its unique ecological environment.From a transverse dimension,the classroom teaching of these music resources will help to develop the value and identity of national cultures for the students,and further improve their comprehensive cultural qualities.From a longitudinal dimension,this teaching mode can help to cultivate students’ appreciation and aesthetics ability of music art,enrich and improve their professional quality in music as well.Thus,the national folk music in western Hunan provides rich musical resources for development and utilization of music curriculum resources.
    History
    On Female Emancipation Thoughts of Liang Qi-chao
    ZHENG Yong-Fu, LI Dao-Yong
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  152-155. 
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    Liang Qichao spotlighted the harm of feet binding,and established some groups which aimed to support loosening of the foot-binding.He pounded the view that women couldn’t be taught,and thought that women had the same right as men to be taught.He explained the five drawbacks of early marriage for women,and advocated both late marriages and late childbirth.He favored the western feminism,and advocated feminism by the two steps:initiative and stages.Liang Qichao formed a sketchy outline of female emancipation thoughts which based on the four aspects:loosening of the foot-binding,establishing schools for women,forbidding early marriage,and advocating feminism.
    The Folk Concept in the Revolutionary Ballads in the Red Region of Hunan,Hubei and Jiangxi Areas
    YAO Li-苹
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  156-158. 
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    The revolutionary ballads in the Soviet Areas of Hunan,Hubei and Jiangxi are the result of both war and local folk art.Rich in folk concept,these revolutionary ballads first embody a concept of worship to the liberator,regarding the Red Army as their saviors;secondly,the ballads show a warship to the leaders of the Red Army,regarding them as the spiritual mainstay.Thirdly,the saviors are regarded as a collective wisdom and energy.Besides,the concept of equal wealth and poverty and the struggle for existence are also represented in the ballads,showing the strong will of the mass people to follow the Communist Party.
    Communication
    Discussion on “Pseudo-identification” in Culture and Media Communication——Multi-dimensional View Based on Cultural Study
    XU Xiang
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  159-162. 
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     Pseudo-identification is not only explicit and realized falsehood,but also is connected with incognizant institution.It can be discussed through multi-dimensions including culture,audience and media communication,by different paradigms including false consciousness,implicit attitudes and latent effects.Pseudo-identification is related with certain social and cultural results such as pseudo-cultural skin and weak-effected spiral of silence.Discussion on pseudo-identification is helpful and necessary for us to deal with questions of identification and cultural consequences in contemporary cultural context.
    On Quality and Norms for Nationalities Museum Announcers
    SONG Cai-Fa
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  163-167. 
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    Nationalities museum announcer is an enviable profession.The explanation is a creative work.The Announcers should avoid “homiletic explanation” and gradually achieve “individual explanation in accordance with different audiences”.Announcers have the duty to help audiences to achieve self-improvement.Nationalities museum announcers must pay attention to etiquette,behavior standard,lecture art norms,and emphasize their own appearances.
    On Function and Development of Mobile Phone
    TONG Zheng-Mao
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  168-169. 
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    As an important new medium,mobile phone has replaced the traditional linear-media pattern.Firstly,it doesn’t define the boundary between media and audiences.Secondly,mobile phone makes mobile transmission possible,which no longer divides information by time and space.Thirdly,it has functions of both a traditional medium and a new medium,which meets the demands of voice,text,vision,etc.Meanwhile,the mobile phone has great social meanings,it indicates users’ social status and fashion,and affects users’ thinking pattern and communicating style.With advances in technology,the phone will usher in better prospects for development.
    Cultural Studies
    Comparison between Cross-Cultural Psychology and Cultural Psychology
    TAN Yu
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  170-172. 
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    Cross-cultural psychology based on scientific research form,mainly aims at pursuing more universal psychology theory by comparing the similarities and differences in human psychology and behavior in various cultural groups.Cultural psychology based on humanistic research form,mainly focuses on the interactive relationship between culture,human activities and society.They both contribute a lot to interpreting the psychology of culture from the perspectives of“culture outside individual” and “culture inside individual” respectively.In the future,cross-cultural psychology and cultural psychology will further develop in the theoretical direction of integrating cultural thinking and finally integrate culture into mainstream psychology.
    Cultural Connotations of Folk Intellectuals ——Research four for The Folk Intellectuals
    HUANG Hong-Jiao
    Journal of Jishou University（Social Sciences）, 2011, 32(1):  173-175. 
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    Folk intellectual images are the result of people’s ideologies and feelings,which show a specific feature of folk people.The images of folk intellectuals reflect the ever-lasting views of knowledge,talent philosophy,and the culture of respecting for intellectuals.There are also a folk ideology of “a fish leaping over the dragon gate” and utilitarian measure of value in folk people.
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