Table of Content

    15 November 2010, Volume 31 Issue 6
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    Ethics
    Ethics in Anti-Turin
    LI Pei-Chao
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  1-9. 
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    Anti-Turin is a classic document concentrating Marxist ethic ideology.Through a criticism to Turin,Engels thoroughly illustrated Marxist views on the origin,nature,temporal spirit,nationality,class division of morality and such issues as equality,justice,good and evil,and liberty and necessity,clearly presenting the features of Marxist ethics.
    On the Global Justice
    Thomas Nagel
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  10-22. 
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    An orderly international relationship is the first requirement to realize global justice.Though the standards for justice may be gained through moral deduction,they are only effective within the sovereignties.No matter starting from justice conception of cosmopolitism or that of politics,global justice claims global sovereignty.The most possible path leading to certain global justice is to produce a global injustice power structure accepted by the strong nations in the world.The path from disorder to justice should be unjust,which is essentially Hobbesim.
    Marxism
    On China’s Modern Historical Process in the View of Marxist Thought of Science and Technology——Advice on Revising Outline of Modern Chinese History
    ZHOU Dong-Qi, HE Ling
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  23-28. 
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    Modern science and technology,combined with productive force,is the most significant revolutionary force and has exerted tremendous influence on modern society.The spreading and development of modern science and technology in China has dominated the historical process,changing China from a soluble social structure into a dissoluble one,bringing a most significant social effect and providing a realistic historical and cultural background.The development of science and scientific spirit enriches the connotation of scientific outlook on development,which is significant in understanding the scientific outlook on development.Unfortunately,such an important aspect is neglected in the political teaching of higher education,therefore it is advisable that this part of content be added in the textbook revision in the future.
    On the Historical Subject and Structural Hierarchy of the Naturalization of Marxism in China
    WANG Hao-Bin
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  29-33. 
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    The mass people are the creators of history,and also the creators in the naturalization process of Marxism in China.The “realistic people”,with mass people as the essential,have formed the historical subjective in the naturalization process of Marxism in China,which internally includes the subjects of historical recognition,historical creation and historical evaluation.There exists a complex relationship among them,representing rich content.
    Research on Mao Zedong’s Theoretical System of Marxist Sinicization
    LIU Hai-Jiang
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  34-38. 
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    The theory of Marxist sinicization is the basis and methodological premise of Mao Zedong Thought.Mao Zedong solves three problems in the process of exploring the theoretical system of Marxist sinicization:elucidating the necessity of Marxist sinicization by analyzing the relationship between theory and practice;explaining the possibility of Marxist sinicization from both theory and practice;indicating the reality of Marxist sinicization by following mass line and seeking truth from facts.Mao Zedong’s theory of Marxist sinicization still has important significance today.
    Cultural Studies
    On the Protection and Development of Intangible Cultural Heritage from the Perspective of Tourism Development——A Case Study of Tujia Nationality
    LONG Xian-Qiong, JIANG Xiao-Mei
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  39-45. 
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    Due to the diversified forms of ethnic culture,ethnic cultural tourism also shows a feature of diversity and difference in time and space,which is presented in the existence of cultural heritage and intangible cultural heritage.The historic effect of tourism development should cover the proper protection and utilization of ethnic cultural heritage and intangible cultural heritage.Efforts should be to explore the relationship between the culture property and resource property of the cultural heritage.This paper analyzes the three connotations of historical remains,succession carriers and spirit in understanding intangible cultural heritage,and based on this,analyzes their local,national,comprehensive and successive features.Three principles are suggested in terms of effectiveness,fidelity and system,and ways of protection and utilization are presented emphasizing development space,succession mechanism and social value.
    On the Source of Xiangxi Culture
    LIU Qing-Hai
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  46-50. 
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    From a geographic perspective,this paper gives s clear definition to Xiangxi and analyzes the elements that constitute it.Based on this,the source of Xiangxi culture is explored and a conclusion is drawn that mountain and water is the source of it.
    The Fusion and Separation of Morality and Arts
    LIU Yi-Ping
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  51-54. 
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    Xu Fuguan holds that morality and art will fuse to form an artistic appeal at superlative level.His judgment on the transformation and declination of artistic spirit indicates that he also admits the separation between morality and art.The conflicts between morality and art at the noumenon and empirical levels originate from the long-term conflicts between Confucianism idea and historic reality,and also originate from the conflicts among the modern arts in what Xu Fuguan interprets and regulates in his artistic system.Confucianism spirit of art,as an open and increasingly mature process,is continuously constructing itself facing all these conflicts.
    An Exploration into Yu Yingshih’s Idea of Cultural Crisis and Cultural Reconstruction
    LI Meng-Yun
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  55-58. 
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    Yu Yingshih believes that the traditional culture has been destroyed because of the continuous radical ideas in modern times.The political and utilitarian pursuit in academic field is doing harming to traditional culture.So we should realize the importance of cultural reconstruction.Certain elements of modernity in traditional Chinese culture have provided the impetus for the reconstruction of Chinese culture.From that Yu Yingshih puts forward some suggestions to reconstruct Chinese culture.
    Political science
    Internal and External Causes for the Formation of Machiavelli’s Patriotism Ideas
    LIAO Jun-Xiang, PENG Jun-Hong
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  59-63. 
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    The formation of Machiavelli’s patriotism ideas is due to internal and external causes.The internal causes include his educational background,personality,ability and personal social experience,etc.;and external causes cover multiple factors such as the social and political environment,international political situation,ideological trend of the times and the traditional culture that exerted adequate influence on individual thoughts.
    On the Benefit Clusters and Their Social Trust in Contemporary China
    PENG Jie-Zhong
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  64-67. 
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    Since China’s reform and opening-up,benefit situation has changed greatly with an awareness of benefit.The principal position of individual benefit has become increasingly apparent,and the benefit distribution and benefit relation tend to be more diversified and complex.The distinct benefit gap between different benefit clusters has caused hidden trouble for social stabilization,thus it is essential for us to deal with the conflicts properly and restore their social trust in order to build a harmonious socialist society.
    The Concentrated Reflection and Realistic Significance of Chinese Communist Party’s Ruling Experience
    MA Chao
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  68-71. 
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    The experience in constructing ideology,modernization,strengthening ruling capacity,and training cadres is the concentrated reflection of Chinese Communist Party’s ruling experience,which requires a combination of the Party’s ideology with China’s characteristics,a combination of the Party’s construction with China’s modernization,a combination of the Party’s ruling capacity with a scientific view,and a combination of the Party’s cadre training with the construction of a Party of learning-style.
    On Mao Zedong and the Long March Spirit
    WU Chao-Jian
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  72-74. 
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    The Long March of the Red Army is an inspiring war epic,creating victory for Chinese revolution.Mao Zedong is the founder,cultivator and leader of Long March spirit.Today it is significant to study the connotation of the Long March spirit when we are constructing a well-off society.
    Sociology
    Media of Science and Technology:the Power Source to Improve Work Relating to Agriculture,Rural Areas and Farmers
    ZHANG Jing-Long
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  75-78. 
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    Media of science and technology are the power sources to alleviate poverty and improve work relating to agriculture,rural areas and farmers.Only by strengthening a sense of benefiting farmers,emphasizing a concept of power source and promoting efficiency can media of science and technology play an important role in helping farmers alleviate poverty and making them rich.
    On the Failure of China’s Energy Policy and Its Correction under the Background of Low-carbon Economy
    SHENG Ming-Ke, GAN Ji-Ping
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  79-83. 
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    Faced with an increasingly serious energy crisis and the worsening ecological problems,the low-carbon economy in China,based on low power consumption,low emission and low pollution has set an even higher demand on energy policy.However,the present energy policy in our country has failed in making,implementing,evaluating and monitoring due to the initial stage in developing low-carbon economy.So we should take effective measures to improve our existing energy policy,promoting the development of low-carbon economy.
    Status,Reasons,and Countermeasures for the Poverty in Western Rural Regions——A Case Study in Guizhou Province
    LIAO Xiao-Dong, CAO Wen-Bo
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  84-88. 
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    Severe poverty still exists in the western rural regions though the strategy of western development has been implemented for ten years,which directly affects economic development and social stability in these regions.A case study in Guizhou Province shows that unfavorable natural condition,lack of rural human resources,and inadequate supply of rural public goods are the main factors to lead to poverty.Based on this,countermeasures are put forward to increase investment in rural human resources,strengthen infrastructural facilities and perfect the supply mechanism of rural public goods.
    Economics
    Strategies for Ecological Tourism in Wulingyuan Scenic Area
    CAO Xiao-Xian
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  89-94. 
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    Eco-tourism is an important way for the sustainable development in Wulingyuan scenic area,the world’s natural heritage.Starting from relevant theories of eco-tourism,this paper analyzes the significance in developing eco-tourism in the area.Aiming at the favorable conditions and disadvantages,the paper puts forward some measures from several aspects,including creating industry environments,constructing ecological infrastructure,developing new eco-tourism projects and carrying out brand strategy.
    Cooperation Economic Thought and Socialist Harmonious Society
    XIONG Ji-Ling
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  95-100. 
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    〗The cooperative economy thought stems from the utopian socialists’ idea of “the harmonious system”.Marx and Engels put a basic principle of “all-round and free development” for the future society,regarding that cooperative economy is the important transition to future society.The development of cooperative economy in many countries also shows that it is effective to maintain social harmony.The idea of cooperative economy is significant in constructing a harmonious society in our country.
    Performance Audit: the Accelerator of Internal Audit in University
    LI Ke-Shuang
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  101-103. 
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    Performance audit will gradually become the core of modern audit and play an important role in internal audit of university.Performance audit in university is to measure resource allocation and examine the comparison relationship between input and output.By analyzing resource allocation,management and utilization in a comprehensive way,it will better assess,monitor,manage and fulfill economic responsibilities.Implementing performance audit will be of great significance in the management and sustainable development of university.
    Law
    On the Legal Protection for the New Carriers of Goodwill
    YU Lan
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  104-108. 
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     The domain name,the building’s exterior of the operator,the design and the internal decoration of the store,staff uniforms,sounds and even a single color have become the new identifying marks besides the trademark and the trade-name.These new carriers of goodwill can identify the source of the goods and the services.The laws about the trade mark and the trade-name are oriented by protecting the carriers and can not cover these them so they are unlikely to prevent the theft of goodwill.This paper analyzes the current status of the legal protections for these new carriers and proposes an approach to integrate protection of all these carriers.
    The Research on Rule of Regional Environmental Law in China:Status Quo and Development
    XIAO Ai
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  109-113. 
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    China's current environmental law is based on administrative divisions and focuses on point-source pollution control,contrary to the integrity of the regional environment,resulting in clusters of cross-jurisdiction environmental problems,about which scholars are increasingly concerned.While the current relevant literatures is overwhelmingly about legal causation of the problems,legislative and system reform,cross-jurisdictional co-enforcement mechanism of environmental law.The cross-jurisdiction environmental dispute settlement mechanism is neglected to some extent.Environmental law research should urgently pay attention to the regional nature of the environment;strengthening the procedure aspects of regional environmental law,highlighting the value of justice for final judgment;respecting the environmental rights and interests of residents and protecting and making play of their initiative;guiding the current practice of inter-jurisdictional environmental cooperation to rule of law.
    On the Legislation of International Law of File-type Protection of the Intangible Cultural Heritage
    ZHANG Ji
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  114-117. 
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    File-type protection is a mode to protect the intangible cultural heritage by the international law,aiming to enhance its vitality.This paper analyzes the precondition,main content and the way to protect the intangible cultural heritage.
    On the Supervision of the Immediate Execution of Death Penalty
    WU Zheng-Ding
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  118-121. 
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    Immediate execution of death penalty is the most serious penalty,which plays an important role in our criminal law system.However,some problems exist in supervising it.To perfect the supervision,the supervisors should be regulated,and the supervision matters of the execution of consignation of the death penalty,execution monitoring,the changing and ending of execution,should be improved to form join forces.
    Literature
    Essentialism in Literature Study
    YANG Xing-Yu
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  122-126. 
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    The essentialism /anti-essentialism dispute is a continual problem in the Western philosophy.The revised essentialism is more convincing than the anti-essentialism.Some literature researchers propose literature anti-essentialism by accepting the anti-essentialism.However,they have not considered the differences between essentialism and theory of essence.They have overlooked the failure of anti-essentialism in the west esthetics,and have misread the essentialism of some important western literature researchers.Therefore,there might emerge some new essentialism in literature research.
    Charm of Polyphonic Structure——Chorus of Chinese-American Women in Amy Tan’s Novels
    PENG Feng-Chun, LUO Ting
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  127-129. 
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    Amy Tan’s novels are abundant of oriental features.All the stories are told by Chinese-American women,whose voices integrate a multi-voiced structure.The polyphonic structure helps Chinese-American women to raise their own voices in white-dominated American society,constructing a subject of themselves.
    Silent Cries in History——Research on The Wind Written by Mai Jia and Coloratura Written by Li’Er
    ZHOU Hui-Ling
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  130-133. 
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    In a broad and complex historical background and by applying the descriptive strategy of “polyphonic”,both The Wind and Coloratura focus on individual description to explore history and touch history,showing the authors’ independent thinking on revolutionary history and the individual’s spirit dilemma between history and reality,power and humanity.Furthermore,rich connotations and powerful and solemn nature of life are also found in the novels.
    On the Folk Culture Psychology of Short Message Literature
    CHEN Rong, TIAN Mao-Jun
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  134-137. 
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    Short message literature is originated from civil culture,whose subject and object of creation represent conventional rationality in thinking mode and value conception.As a new style of literature which is not restricted by mainstream discourse,short message,with strong folk color,fully embodies the popular intelligence and best exhibits the cultural psychology of people.
    Linguistics
    On Discoursal Rhetoric and Translation
    GENG Zhi, YANG Ping
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  138-141. 
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    Rhetoric is requisite either in English or Chinese composition.Since translation involves the Chinese composition based on the meaning of the original source,naturally,it is indispensable of the rhetorical devices.However,the two languages differ from each other in rhetoric,there must be some techniques to turn to in the translation process.The present paper aims at pointing out the necessity of understanding those differences between the two languages at the discoursal level in translation and putting forth some approaches to the question.
    A Functional Linguistic Study on the Interpersonal Meanings of English Political Speech——Analysis on Speech on Hitler’s Invasion of the U.S.S.R
    WANG Fu-Lan-
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  142-146. 
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     Interpersonal meta-function is one of the three meta-functions in systemic functional linguistics.Based on Halliday’s functional grammar,this paper deals with the interpersonal meta-function of Churchill’s broadcasting Speech on Hitler’s Invasion of the U.S.S.R from three aspects,i.e.mood,person and modality.It analyzes the different forms of interpersonal meanings of this speech to show how the author achieves the aim of the speech.The analysis here will illustrate that a functional linguistic analysis will help the reader to better understand the text and that this kind of exercise will help develop students’ sensibility to language.
    Information and communication
    Media Literacy and the Strategy of Information Equity
    ZHANG Hong-Shu
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  147-150. 
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    The present researches on information equity mainly deal with the right of information equity and the approaches to it,lacking relevant discussions on how to guarantee subjective capability.It is urgent to focus on human subjectivity in realizing information equity.A favorable way is to replace information literacy with media literacy,and design an institution to implement media education and construct media literacy of the public.
    Modern Media and Their Influence in Xiangxi during the Period of Anti-Japanese War
    LIU He, ZHANG Hua
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  151-156. 
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    During the period of Anti-Japanese War,modern media,such as radios,movies,books,and newspapers and magazines developed rapidly and exerted great influence in Xiangxi,the remote rear area.
    On the Innovation of the Management and Service in University Libraries from the Perspective of Scientific Outlook on Development
    LEI Su-Fang, XIAO Xin-Hua
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  157-159. 
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    Starting from scientific outlook on development and the innovation of management and service in university libraries,this paper analyzes the problems existing,maintaining that conceptions should be changed to realize four breakthroughs.Three measures are also suggested.
    Education
    On the Dilemma and Legal Countermeasures of Sino-foreign Cooperation of Higher Education ——From the Perspective of Modes
    GONG Wei, TAN Ping
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  160-164. 
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    The essence of Sino-foreign cooperation in running school is to attract high-quality foreign education resources and supply ours.Under the direction of current laws and policies,multiple forms of school-running have come into existence,promoting education greatly.However,problems have also appeared.This paper,by analyzing relevant laws and practice,summarizes the features of present modes,and points out their shortages.Suggestions are put forward to perfect the law and strengthen supervision.
    Factors Influencing the Development of Cross-border Higher Education
    ZHOU Hui, LUO Jian-Ping
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  165-168. 
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    The development of cross-border higher education is constrained by many factors,such as economy,culture,politics and education,which lead to cross-border mobility of individuals.The economic discrepancy is the most important factor for talent loss worldwide.The political discrepancy does not influence cross-border higher education very distinctly;the culture discrepancy is the main factor influencing the mobility of language students between nations.The discrepancy of higher education exists in enrollment,quality,principles and patterns.Positive influence from culture,politics and education happens only when they have been integrated with economic advantages.
    On the Connection of Campus Culture and Rural Culture——From the Perspective of Rural Cultural Product Supply
    LIU Shu-Dong, HUANG Xiang-Yang
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  169-172. 
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    The short supply of rural cultural products is one of the factors that restrict rural cultural development.Local universities may solve this problem by sending cultural products and training local rural cultural talents.The connection between campus culture and rural culture could also promote campus culture,making it to keep close touch with time and life.
    On the Classroom Orientation and Realization of Experiencing Teaching——From the Perspective of Teacher’s Sense of Survival and Value of Life
    SUN Ming-Ying, CHEN Wei
    Journal of Jishou University（Social Sciences）, 2010, 31(6):  173-175. 
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    The realization of education purpose is preconditioned by the “Man in reality”.A teacher,as a “Man in reality”,has his sense of survival and pursuit of life value.From this perspective,education to individual’s life experience could be oriented as the core value of classroom teaching,and the process of teaching could become a communication of life appeal between teacher and students.A teacher should break the traditional teaching method,sticking to self-criticism and sharing experience with students so as to gain his existence and promote teaching quality.
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