Journal of Jishou University(Social Sciences Edition)

Library Spirit and the Ethical Construction

ZHENG Ying-Jie, ZHENG Xun

Journal of Jishou University（Social Sciences）, 2010, 31(3): 1-4.

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Library spirit is a kind of humanistic care prescribed by the basic social value contained in the library mission.The construction of library ethics should not deviate from the library spirit of “public,open,and sharing”.The construction of library moral should be subject to embodying the ethical construction of library spirit.

An Exploration into Huang Zongxi’s Political Idea from the Perspective of Philosophy

DENG Hui, ZUO Ke

Journal of Jishou University（Social Sciences）, 2010, 31(3): 5-8.

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Huang Zongxi’s political idea has always been regarded as a focus by many scholars.Due to his reflection on and criticism to monarchy,his idea is generally regarded as of western democracy.However,this view is also questioned by some scholars who hold that Huang’s idea should be “people-oriented”.Thus the debate continues and it is difficult to reach an agreement.The failure for an identical conclusion lies in that most scholars have only paid attention to his political idea and neglected his philosophical idea.

On the Irrational Orientation of Network Information Appeal

LIU Ji-Fu

Journal of Jishou University（Social Sciences）, 2010, 31(3): 9-13.

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Network information is exerting a subtle influence on young netizens in their value orientation.It is a responsibility to reveal the value orientation of network information and analyze the cause for it to develop the network in a healthy way.Appeal,as the convergent embodiment of the value orientation of network information,presently is representing in an irrational form.As a product of deficient management and interest drive,the irrational orientation of network information appeal reflects the irrational expects in social life,and also deepens these irrational expects from the netizens,especially the young netizens.Therefore,the irrational orientation of network information appeal is a hidden threat to the socialization of the young netizes.

The Concept of Nature and Man in The Book Changes and the Construction of Ecological Civilization

WANG Zi-Ke

Journal of Jishou University（Social Sciences）, 2010, 31(3): 14-17.

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The Book Changes,an ancient Chinese book,has a systematic and logic concept on the relationship between man and nature,emphasizing the ecological ideology of unceasing transmigration of the nature.This concept can give us enlightenment in constructing ecological civilization in China.

Tribal Multiplication:the Core of Huayao’s Religious Belief

YU Ming-Hua

Journal of Jishou University（Social Sciences）, 2010, 31(3): 18-21.

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Nature worship,totem worship,ghost worship and ancestor worship are the major parts in the Huayaos’(a branch of the Yao Nationality) religious belief,and they also play an important role in their daily life and thought.For a migrating tribe with only several thousand people,tribal multiplication makes the core of Huayao’s religious belief.

On the Environmental Ethics in the Architectures of the Miao Nationality:from the Perspective of Animism

HE Mi-Zhang, XIA Dai-Yun

Journal of Jishou University（Social Sciences）, 2010, 31(3): 22-26.

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Animism of the Miao nationality,based on equality,has been lasting to the 21st century and become the precondition for their epistemology of environmental ethics.Therefore,by means of negotiation,they could achieve a harmonious relationship between human beings and nature in their activities of building.

Research on Promoting Cultural Soft Power of in the Minority Regions

ZHANG Yan-Fei

Journal of Jishou University（Social Sciences）, 2010, 31(3): 27-31.

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It is significant to enhance economic and social development in the ethnic minority region through promoting cultural soft power.From the relevant theory of cultural soft power,this paper analyzes the factors influencing cultural soft power in the ethnic minority regions.Aiming at the difficulties in promoting cultural soft power in,strategies are suggested in the aspects of cultural innovation,cultural industry,cultural talents and concepts.

Folklore and the Constitution of a Regional History

QU Zhou-Lian

Journal of Jishou University（Social Sciences）, 2010, 31(3): 32-36.

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Youshui River has been one of the five main rivers in Xiangxi since the ancient times.There are many different ethnic groups,mainly Tujia,living here.These groups have created colorful culture,and folklore is among them.On the surface of it,folklore is filled with disorders in time and place.However,it belongs to the residents’ historical memory.Based on the regulations of the feudal dynasties and the literature data,this paper puts such historical memory of this region into a chronological order,and analyzes its historical context,which will help to get a better understanding of the development in Xiangxi region.

The Historical Periods and Characteristics of Contemporary Religious Work in Xinjiang

LUO Hui-Guang

Journal of Jishou University（Social Sciences）, 2010, 31(3): 37-39.

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Since the peaceful liberation of Xinjiang in 1949,great changes in the religious situation have taken place,and our Party’s religious work has also gone through a tortuous course,which can be divided into four periods.Xinjiang's religious situation shows different characteristics in each period,and the Party's religious policy and religious work also have varied in some degree.In general,religious work in Xinjiang is basically in line with reality,and Xinjiang's religious situation is gradually adapted to our socialist society.

On the Relationship between Cultural Edification and Military Cultivation and Their Use in the Tang Dynasty

LIU Liang-Hong

Journal of Jishou University（Social Sciences）, 2010, 31(3): 40-43.

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Cultural edification and military cultivation are two phrases usually used together to praise the people who made great contributions to a state.The description on the relationship of the two could be traced in early documents.In the documents of the Tang Dynasty,many such descriptions could be found,which proves that cultural edification and military cultivation are the strategies in managing state affairs.They are vital for the prosperity of the Tang Dynasty.

On Mao Zedong’s Thought of Maintaining Integrity for Party Members and Cadres

YANG Yi-Qin

Journal of Jishou University（Social Sciences）, 2010, 31(3): 44-49.

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Mao Zedong’s awareness of maintaining integrity accompanied his revolutionary ideals.From making it run through the construction of the army and the Party in the New Democratic Revolution Period,to worries about the future of the Party and the state before and after the founding of the People's Republic of China,to launching a series of movements to maintain integrity,his thought of maintaining integrity has gradually come to maturity in practice.The ideological origins of Mao’s emphasis on maintaining integrity are mainly as follows:to learn from historical lessons so as to avoid making the same mistake again;deep-rooted idea of class struggle;and preventing revisionism.Mao’s main ways of performing official duties honestly included following the mass line and relying on democracy to curb corruption,carrying through movements of Party consolidation and rectification without cessation,building discipline inspection organs to provide organizational guarantee,punishing corrupt members severely to serve as a warning to others and making full use of newspaper and other media to form good atmosphere of public opinion.

Analysis on the Time Advanced Nature of the Idea of Harmonious Socialist Society

ZHU Zhi-De

Journal of Jishou University（Social Sciences）, 2010, 31(3): 50-53.

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The idea of harmonious socialist society has creatively assimilated and developed the finest part of the traditional harmonious culture of Chinese nation.It fully embodies the trend and spirit of the time with its abundant connotation and time advanced nature,representing the common value the mass people to pursue democracy and the people-oriented idea of modern democratic society.It is in line with economic development and is essentially different from the harmonious idea in feudalist society.

On the Influence of Interest Groups on Mass Disturbances

ZHOU Chao

Journal of Jishou University（Social Sciences）, 2010, 31(3): 54-58.

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The reasons for the frequent occurrence of mass disturbances in recent years in our country are many-sided,and the influence of interest groups is only one of them.Based on this understanding,this paper clarifies the types and characteristics of interest groups in our country according to their functions,then analyzes the reasons for mass disturbances caused by interest groups,and finally discusses the countermeasures to deal with these mass disturbances from the perspective of interest groups.

Deficiency and Perfection:on the Position of the People’s Court in the Latest Law of Bankruptcy in China

DENG Yan-Jun

Journal of Jishou University（Social Sciences）, 2010, 31(3): 59-62.

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The latest law of bankruptcy authorizes too much power to the court instead of administration,which has brought an improper relationship between the court and the administrator and the creditors’ meeting.Under the principle of the non-litigation of the procedures for bankruptcy,the people’s court is not a leader but a neutral and independent arbitrator or supervisor during the procedures for bankruptcy.Thus it is advisable that the government appoint a special unit or an administrators association to balance the court and the administrators.It is also practical to clarify the right of decision of creditors’ meeting in assigning and paying the administrators in order to achieve a kind of harmony between the court and the creditors’ meeting.

Analysis on the International Protection of the Variety Right of Transgenic Plants

TANG Hai-Qing

Journal of Jishou University（Social Sciences）, 2010, 31(3): 63-66.

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UPOV Convention constitutes the basic framework of international protection of international protection of the variety right of new plant variety.The emergence of transgenic technology has put forward a series of new challenges for international protection of the variety right of new plant variety.As a member state of UPOV Convention,China must deal with the challenges,further improving the existing system of protection of variety right in such areas as the conditions and interests distribution of variety right as well as the protection of “farmers rights”,so that the protection of transgenic plants may be strengthened and the sustainable development of China's agriculture promoted.

On the Optimization of Industrial Structure in the Less-developed Areas——an Empirical Analysis in Xiangxi Prefecture

YOU Xin-Cai, FU Yi-Mang

Journal of Jishou University（Social Sciences）, 2010, 31(3): 67-72.

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Optimization of industrial structure is one of the aspects that industrial economics studies.Though research is abundant at national level and aiming at the developed areas,less has been done aiming at the less-developed areas.To promote economy and shorten the distance,we should adjust and optimize the industrial structure in the less-developed areas.It is necessary that we estimate the industrial structure scientifically and objectively,and explore proper strategies so that the industrial structure in the less-developed areas might develop in a rational way and to a higher grade.

Six Types of Talents Needed in Modern Rural Circulation Service in Hunan Province

PENG Jian-Guo, WANG Ji-Qiu

Journal of Jishou University（Social Sciences）, 2010, 31(3): 73-75.

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Talents is the key to accelerate the network project of modern circulation service in new countryside.Based on investigation and the research of development trends,it is found that six types of talents are needed in Hunan Province,thus importance should be attached to the cultivation of these talents.

Study on the Stagnation Mechanism of the Farmer Specialty Cooperative Organization

XIANG Zuo-Yi, ZENG Ming-Xing, YANG Zong-Jin

Journal of Jishou University（Social Sciences）, 2010, 31(3): 76-80.

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The development of the farmer specialty cooperative organization is slow,and its life cycle is short too.The reason for this is that it lacks a self-sustainable collaboration.Collaborative power of the farmer specialty cooperative organization is a combination of endogenous dynamic,endogenous resistance,external power and external resistance,and it follows the regularity for change of the formation,growth,maintenance and recession.Therefore the cooperative organization needs to strengthen the driving force in time and reduce resistance in order to become a higher level structure before organizations’ stagnation.

Research on the Development Countermeasures of Rural Commodity Markets in Hunan Province in the New Era

ZHAO Feng

Journal of Jishou University（Social Sciences）, 2010, 31(3): 81-84.

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This paper summarizes the effectiveness and main problems in rural commodity market development in Hunan Province in recent years,and puts forward such countermeasures as active financial policy,appropriate loose monetary policy,increasing financial investment and strengthening the rural market infrastructure to optimize rural consumption environment,steadily increase their purchasing power,activate the rural consumer credit,and further accelerate the development of Hunan rural commodity market.

Reflections on Cultivating Rural Agents

SONG Xiao-Yue

Journal of Jishou University（Social Sciences）, 2010, 31(3): 85-87.

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The major task for rural agents is to offer intermediary service about agricultural goods and projects so as to facilitate the transaction.They play an important role in the transformation from traditional agriculture to modern agriculture,and in the issues relating to agriculture,rural areas and farmers.At present,there are many problems in the cultivation of the rural agents,therefore we must improve the relevant work in training,industry organizations,policy support,brand creation and supervision.

On Sex,Blindness and Baroque Style in Jorge Luis Borges’ Works

LIU Yun-Qing

Journal of Jishou University（Social Sciences）, 2010, 31(3): 88-91.

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Sex,blindness and Baroque style,as Borges’ basic metaphors,are part of his strategies in writing.By representing them,Borges is spontaneous,gradually approaching to his transcendental world.

On the Change of Hakka Culture in Taiwan:a Case Study of the Novel Lishan Farm

LAN Tian

Journal of Jishou University（Social Sciences）, 2010, 31(3): 92-96.

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Lishan Farm,written by Zhong Lihe,is an excellent novel describing Hakka life in Taiwan.Taking it as a case study,this paper analyzes the change of Hakka culture in Taiwan,holding that though Hakka culture in Taiwan is essentially identical with that in the Mainland,some changes have taken place.These changes are inevitable in the development of Hakka culture,and they are also the vital fore of it.

An Eco-feminist Interpretation of The Awakening

WEN Shan

Journal of Jishou University（Social Sciences）, 2010, 31(3): 97-100.

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The Awakening by Kate Chopin,by describing the self-consciousness awakening process of the protagonist Edna in the patriarchy society,explores the relationship between women and nature,and thus reveals patriarchy system’s double domination on nature and women under the mask of civilization.The whole story shows the author’s caring for women,the praise of returning to nature and the criticism of city civilization,containing a profound consciousness of eco-feminism.

On the Lunatic Narration in the Novels of “July School”

DENG Zi

Journal of Jishou University（Social Sciences）, 2010, 31(3): 101-105.

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Novels of “July School” are characterized by lunatic images,disorder and metaphorical survival scenes as well as fragmented and violent languages.The lunatic narration in the novels not only reveals individual’s painful life experience,but also contains social,cultural,and aesthetic significance.

On the Use of Sound in TV Prose

LI Bei-Chuan

Journal of Jishou University（Social Sciences）, 2010, 31(3): 106-108.

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Sound constitutes an indispensable part in TV prose.It can be divided into three types:language,acoustics,and music,each having its own functions.Language is used to express emotion;acoustics is to create a background of time and space as well as an artistic conception;and music is to match the theme and create images and also an artistic conception.The proper use of sound in TV prose can add charm to the program and produce a stereo and aesthetic effect.

On the Functions of English Modal Satellite Adverbs in Texts

XIAO Tang-Jin

Journal of Jishou University（Social Sciences）, 2010, 31(3): 109-114.

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This paper proposes the term of “English modal satellite adverb” and discusses its meaning and types.It is revealed that English modal satellite adverbs can contribute to adjusting modal value,producing modal synergy and highlighting texture in texts.The current study,based on corpora,is an extension of the research on systemic functional linguistics.

On the Grammaticalization Process of “Shangqu (上去)”

LIU Fang, SU Wan-Li

Journal of Jishou University（Social Sciences）, 2010, 31(3): 115-118.

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The word “shangqu (上去)” is compounded by two verbs “shang（上）” and “qu （去）”，and has undergone a grammaticalization process from notional word to empty word in the historical development.From synchronic and diachronic perspectives,this paper analyzes the grammaticalization process of it.

On the Differences of Body Language between Japanese and Chinese

JIANG Li

Journal of Jishou University（Social Sciences）, 2010, 31(3): 119-121.

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Non-language communication is previous to language communication in the development of human history.However,importance is always given to language communication in the research of cross-cultural communication.This paper attempts to probe into the differences and cultural connotations of body language between Japanese and Chinese,the most important part of the non-language communication.

On the Duality of Psychological Distance in Oxymoron

ZANG Yong-Hong

Journal of Jishou University（Social Sciences）, 2010, 31(3): 122-125.

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Psychological distance is embodied in the construction and interpretation of oxymoron by its subject and object respectively.The duality of psychological distance reflects modern people’s bifocal vision thinking pattern,hence special effects are exerted.

Study on a Deep Development of Tourism Products in the Historical and Cultural Blocks——A Case Study of Chengzheng Street in Xiangtan City

ZHU Dong-Guo, XIE Bing-Geng, LI Xiao-Qing, FU Li-Hua

Journal of Jishou University（Social Sciences）, 2010, 31(3): 126-129.

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Developing tourism products in the historical and cultural districts can not only find the best fit point for the development and protection,but can also achieve the cultural,economic,and social value in a comprehensive way.Chengzheng Street in Xiangtan city has a long history,rich culture,and integrated preservation.Taking it as a case study,this paper explores the strategies in developing tourism products in the historical and cultural blocks.

Analysis on Building Urban Tourism Brand

WU Feng

Journal of Jishou University（Social Sciences）, 2010, 31(3): 130-133.

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The significance of building urban tourism brand is to strengthen the competitive force,and promote the sustainable development of tourism industry.Regional principle,systematic principle,individual principle,compatible principle and the principle of sustainable development should be adopted to build urban tourism brand,relying on regional cooperation,strengthening quality and optimizing industry management and environmental construction.Attention should also be paid to brand transmission and innovation.

Analysis on the Innovation and Development of University Journals

SHEN Xiao-Ling

Journal of Jishou University（Social Sciences）, 2010, 31(3): 134-138.

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Starting from the purpose of university journals,this paper analyzes the reasons for their difficulties,holding that to survive and develop,it is essential to innovate the orientation of university journals,and that reforms should be carried out in such aspects as journal style,management mode,editing mode,and publishing mode.

Three Range-related Issues in Sci-Tech Periodicals

XIANG Yang-Jie

Journal of Jishou University（Social Sciences）, 2010, 31(3): 139-141.

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The use of the punctuation marks “～”and “—” in sci-tech periodicals must be standardized.The punctuation mark “～” is used to reflect the number range,and “—”is used to join place names or location nouns.In English papers,the range of serial number is expressed by en dash “-” or by “from…to…”.When describing the range of variable value,if there exist two variables in the same value range,then it is briefer to use the mathematical operators respectively or the symbol of interval.

Countermeasures for the Sustainable Development of Local Party Newspapers under the Net Media Challenge

HUANG Qing-An

Journal of Jishou University（Social Sciences）, 2010, 31(3): 142-145.

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Under the challenge from net media,local Party newspapers are facing great difficulties to survive.This paper puts forward some suggestions for the sustainable development for the local Party newspapers so as to better serve local economy and economic development.

Teaching in Small Groups:a New Way to Teach “Outline of Modern Chinese History”

WAN Qiong-Hua

Journal of Jishou University（Social Sciences）, 2010, 31(3): 146-149.

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The reform in classroom teaching of the course “Outline of Modern Chinese History” has been the focus for teachers in recent years.According to the features of this course and teaching objects,the use of “teaching in small groups” can not only enhance teaching effect,stimulate students’ initiatives in study and improve their ability in autonomous study and problem solution,but can also encourage the interaction between teachers and students,making their relationship more democratic and harmonious.

Analysis on TEM4 Results and Its Countermeasures——A Case Study of Jishou University

HU Dao-Hua, SHI Hong-Mei

Journal of Jishou University（Social Sciences）, 2010, 31(3): 150-153.

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As a national test for the English capacity of English majors,TEM4 (Test for English Majors) has been widely recognized and accepted for its authority,reliability and validity.This thesis analyzes the TEM4 results of English majors from Jishou University and points out that further teaching reform is the fundamental approach to the promotion of English teaching quality.

An Investigation on College Students' Foreign Language Learning Adaptability

LI Jian-Zhong

Journal of Jishou University（Social Sciences）, 2010, 31(3): 154-158.

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To investigate foreign language learning adaptability among college students,578 college students were received assessment.The results indicated:(1).There was no significant difference between boys and girls.(2).The level of key university students' adaptability was higher that of non-key university.(3).There were significant differences in family sources,which showed the trend of big city>midsize city> small town>countryside.(4).Differences of adaptability existed apparently among students learning different majors.The order was as follows:foreign languages>science>technology.(5) Differences of adaptability existed conspicuously among students of different grades.The developmental tendency was as follows:sophomores >juniors>freshmen>seniors.Foreign language teacher should cultivate college students' adaptability quality according to the regularity listed above.

Research on the Influence of College Culture on Academic Atmosphere——On Academic Atmosphere Construction in the Index System of Teaching Evaluation

YU Hui-Chun

Journal of Jishou University（Social Sciences）, 2010, 31(3): 159-163.

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Academic atmosphere is one of the most important contents of undergraduate teaching evaluation.Good academic atmosphere relies largely on college culture.College culture,including its spirit,system,substance,and behavior,is the precondition for academic atmosphere.There are different ways to cultivate academic atmosphere for four types of college culture.

Moral Education in Vocational College and the Molding of Students’ Sound Personality

YANG Ling

Journal of Jishou University（Social Sciences）, 2010, 31(3): 164-166.

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This paper analyzes the situation,problems and their causes in molding students’ sound personality in vocational colleges,maintaining that it is social requirement to mold students’ sound personality and that it should be the key in moral education to vocational college students.

On the Purposes of the Translator

TU Bing-Lan

Journal of Jishou University（Social Sciences）, 2010, 31(3): 167-170.

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Translation is a kind of activity in which the translator consciously attains some goal.The purposes of the translator are restrained in a certain social-cultural setting.Therefore,we can classify his purposes in terms of economy,politics and culture which are subject to his morality and utility.

An Interpretation of Translator’s Creative Treason by Functional Translation Theory

HU Fang-Yi

Journal of Jishou University（Social Sciences）, 2010, 31(3): 171-175.

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Functional translation theory emphasizes translation’s function and maintains that translation brief determines translation process.Creative treason in translation refers to translator’s intentional treason to the original to achieve certain translation brief.Therefore,functional translation theory can explain well translator’s creative treason.This paper,combining with some translation examples,presents an exhaustive interpretation of translator’s creative treason from the three rules of functionalism.

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