Abstract: The major task for rural agents is to offer intermediary service about agricultural goods and projects so as to facilitate the transaction.They play an important role in the transformation from traditional agriculture to modern agriculture,and in the issues relating to agriculture,rural areas and farmers.At present,there are many problems in the cultivation of the rural agents,therefore we must improve the relevant work in training,industry organizations,policy support,brand creation and supervision.

Key words: rural agents, rural market, management and service