Journal of Jishou University(Social Sciences) ›› 2010, Vol. 31 ›› Issue (3): 130-133.

• Tourism Science • Previous Articles     Next Articles

Analysis on Building Urban Tourism Brand

  

  1. (1.School of management,Jinan university,Guangzhou,Guangdong 510632,China;2.Department of Economics and Management,Jiangmen Vocational and Technical College,Jiangmen,Guangdong 529090,China)
  • Online:2010-05-15 Published:2012-03-18

Abstract: The significance of building urban tourism brand is to strengthen the competitive force,and promote the sustainable development of tourism industry.Regional principle,systematic principle,individual principle,compatible principle and the principle of sustainable development should be adopted to build urban tourism brand,relying on regional cooperation,strengthening quality and optimizing industry management and environmental construction.Attention should also be paid to brand transmission and innovation.

Key words: brand, urban tourism, urban tourism brand

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