Abstract: Network information is exerting a subtle influence on young netizens in their value orientation.It is a responsibility to reveal the value orientation of network information and analyze the cause for it to develop the network in a healthy way.Appeal,as the convergent embodiment of the value orientation of network information,presently is representing in an irrational form.As a product of deficient management and interest drive,the irrational orientation of network information appeal reflects the irrational expects in social life,and also deepens these irrational expects from the netizens,especially the young netizens.Therefore,the irrational orientation of network information appeal is a hidden threat to the socialization of the young netizes.

Key words: network, information, appeal, irrational, orientation