Table of Content

    15 July 2010, Volume 31 Issue 4
    Shencongwen Studies
    A Forever “Little Greek Temple”——Preface of the Translated Border Town
    Jeffrey Kinkley
    Journal of Jishou University(Social Sciences), 2010, 31(4):  1-3. 
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    Research of The Border Town from the Aesthetic Perspective of Chinese Literati
    QIU Yu-Yun
    Journal of Jishou University(Social Sciences), 2010, 31(4):  4-9. 
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    The Border Town is full of Chinese elements of landscape paintings.The rich beauty of connotation makes the referential meaning more significant than the narration of words,leaving far more individual and wider space for the readers to comprehend.The style and spirit of the novel are mutually pre-conditioned,its representation being its meaning.Comprehending the novel from the aesthetic perspective of traditional Chinese literati may help Chinese novel catch up with the Western idea to exhibit philosophical points through novel,and inspect aesthetics of Chinese literati,and even run neck and neck with modernism and post-modernism,contributing more to literature criticism of novels.
    Political science
    Civic Education,Literature and Art,and the Mind of Free Belief
    LI Yong-Yin
    Journal of Jishou University(Social Sciences), 2010, 31(4):  10-15. 
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    Civic Education is the most essential subject,for it contains complete and free education concept and value concept,which is acquired not only by ideological education,but also by the emotional influence of literature and art.Relatively speaking,civic education by artists through artistic image creation is more thorough and to the mind.Only by combining sensibility education with rational education can a really free citizen and cosmopolite be formed.
    Aesthetics
    On Relationship between Phenomenology Intelligibility and Chinese Aesthetic Origination Theory
    LI Tian-Dao
    Journal of Jishou University(Social Sciences), 2010, 31(4):  16-19. 
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    From the perspective of the Chinese aesthetic origination theory,the purpose of aesthetic activity is to clear one’s mind and make one’s heart peaceful through the compliance with the nature,freedom and intuitive feeling,namely origination means.This theory calls for a consecutive process of “oneself”,“self-examination”,“simplicity”,“restoration” and “most free and abundant deep-going self” to achieve a state of plentiful energy,peaceful mind,unworldly spirit and understand the real aesthetic field,in which one can experience oneself and realize himself.In this way,the Chinese aesthetic origination theory can be featured with some characteristics of phenomenology intelligibility gradually,which vividly reflects the nature compliance spirit of Chinese aesthetics.        
    Philosophy
    Dialectics:the Only Way of Thinking Consistent with Philosophical Nature
    YAN Shun-Li, DONG Ping-Ping
    Journal of Jishou University(Social Sciences), 2010, 31(4):  20-22. 
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    Philosophical questions are based on experience,and also transcendent.Dialectics,as a way of thinking different from daily consciousness,empirical science and formal logic,is the only one consistent with philosophical nature,and it meets people’s demands of “metaphysical instinct”,regarding rational antinomies caused by intellectual category as the inner nature and motivation of thinking.Marxist dialectical way of thinking combines both the subjective and the objective,and subject and object.Under the circumstances of contemporary practice theme advocating “dialogue”,dialectics is a theoretical consciousness,essentially requiring new dialectic integration.
    A Practical Question on the Possibility of Historical Materialism——On the Change of Research Paradigm from “Philosophical Context” to “Chinese Context”〖
    SUN Liang
    Journal of Jishou University(Social Sciences), 2010, 31(4):  23-27. 
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    The history of historical materialism can be deduced as an “explanation principle” if Marxist philosophical revolution is only comprehended as a revolution of explanation principle of world view.It is historical materialism,as a method or explanation principle,that makes history materially possible as research subject.However,this judgment is questionable in that the purpose of historical materialism is not purely to overcome historical mentalism,or the old philosophy,but to conquer capitalism which is based on capital.The change of thinking principle is only a kind of “means” instead of purpose.Thus it is obvious that the statement that Marxist philosophical revolution is “the revolution of explanation principle of world view” is limited and needs richer philosophical connotation.It is desirable that the research of historical materialism be switched to social practice and realize the change of research paradigm.
    Modernity Experience Dilemma in Abstract Society and Its Countermeasures
    HUANG Jian
    Journal of Jishou University(Social Sciences), 2010, 31(4):  28-31. 
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    The rationality and abstraction trend of society has brought about regular and effective operation of society,and also caused the alienation and confrontation between society and individuals.This abnormal relationship has trapped individuals in the dilemma of modernity experience,which includes at least the fading of sense of belonging and the lack of meaning of life.The strengthening of community construction,rebuilding of life world,emphasizing communicational rationality and advocating of life politics will be of great help for relieving individuals’ modernity experience dilemma.
    Good and Evil Retribution and Social Justice:Research one for Ethical thoughts of Tujia Nationality
    HU Bing-Zhang
    Journal of Jishou University(Social Sciences), 2010, 31(4):  32-34. 
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    Good and evil conducts deserve retribution,and the god will maintain social justice.That all social conducts will be judged by the god with ethical standards,this is the firm belief and moral appeals as well as euphemistic expressions for its social justice of Tujia nationality.
    Political science
    Pragmatic Turn and its Dilemma of Political Existentialism:on the Characteristics of Arendt’s Political Methodology
    LUO Qiu-Li
    Journal of Jishou University(Social Sciences), 2010, 31(4):  35-39. 
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    Traditional western political philosophy has deviated from political praxis and lost concerns about human’s living conditions due to its metaphysical fallacy,which is the result that traditional politics could not step out of the methodology of rationality and subjectivity.By deeply reconsidering Aristotle’s concept of praxis with Heidegger’s model,Arendt has put forward a new political methodology of pragmatics,by which she tried to break away from the error of traditional political rationalism and realize the contemporary existentialism turn of political philosophy,and form its critique on Marx’s political ideas.However,methodological pragmatics in Arendt’s politics has been disclosed the characteristics of modern metaphysics,which has fallen into predicament when it criticized Marx’s political philosophy.And most of all,its fallacy of metaphysical methodology cannot eventually escape from the critique and destruction by Marx’s methodology based on real and historical principle.
    On the Principle of Political Economy in the Statement that Stability Is of Overriding Importance
    WANG Yi-Lin, WANG Yu
    Journal of Jishou University(Social Sciences), 2010, 31(4):  40-44. 
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    Since China’s open-up and reform policy,stability has always been the most important issue among the central government’s strategies.CCP and the Government,by emphasizing stability,have laid a favorable foundation for economic development.With the deepening of reform,some social conflicts have begun to appear,and CCP and the Government timely adjusted their policies and conducted self-innovation,changing the mode to maintain stability.“Stability Is of Overriding Importance” may sufficiently illustrate China’s miracle from the perspective of political economy.
    On the basic law of the construction of socialist ideology since the 16th CPC national congress
    ZHOU Yao-Hong
    Journal of Jishou University(Social Sciences), 2010, 31(4):  45-49. 
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    Since the 16th CPC national congress,China's ideology construction makes great achievements based on the inherent law.The guiding position of Socialist ideology becomes more strengthens.The fundamental laws include:Upholding the party's construction as the dominant,taking the theoretical innovation as a driving force,propaganda and education for weapons,strengthen the team construction as a life,enhancing social identity for security,concerning the people's livelihood as foundation,leading the trend of the times for mainline and prosperity the advanced culture as the platform.Actively explore and scientifically utilize the basic law of the construction of socialist ideology since the sixteenth congress party is the inevitable choice to consolidate the socialist ideology guiding status and theoretical innovation.
    On Political Integration Value of Theoretical System of Chinese Socialism
    LI Xia
    Journal of Jishou University(Social Sciences), 2010, 31(4):  50-53. 
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    Theoretical System of Chinese Socialism with theoretical character of  keeping pace with the times,socialist value-orientation and the ruling concept  of  people-oriented,has defended and developed Marxism,found its realistic form with Chinese characteristics,reflected and defended the people’s fundamental interests,thus strengthened the people’s belief in Marxism and socialism,enhanced the people’s confidence in CPC and people’s government,which is the political  integration value of the theory.
    On the Utilization Democratic Process:The Modern Logic of  Yuan Shikai’s Imperial Restoration
    MA Run-Fan
    Journal of Jishou University(Social Sciences), 2010, 31(4):  54-56. 
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    In order to pursue their stability and continuity,all the power-holders were looking for a political system that could unite the legitimacy and the efficacy.Hongxian Imperialism was the political choice of Yuan Shikai to automatically get the efficacy of modern society by the traditional legitimacy of imperialism authority,and to pursue the stability and the continuity of the regime.In order to obtain the only centralized power,he took use of the democratic procedure to make up the continuity from the republic to the imperialism,which was the modern way to break away from dilemma of efficacy crisis.
    Aesthetics
    Relationship between Deep-going Aesthetic Psychology and Related Disciplines
    ZHANG Yu-Neng
    Journal of Jishou University(Social Sciences), 2010, 31(4):  57-63. 
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    Deep-going aesthetic psychology and many related humanities disciplines are closely related and affect each other.Deep-going aesthetic psychology and religion are related closely.Deep-going aesthetic psychology of primitive men and their religious consciousness merged into an organic whole,and primitive religious consciousness infiltrates into deep-going aesthetic psychology and then became sediments of collective unconsciousness.Deep-going aesthetic psychology and philosophy have close contacts.Philosophical thoughts restrict deep-going aesthetic psychology and make it thoroughly develop continuously in the respects such as ontology,epistemology,methodology,axiology etc.Deep-going aesthetic psychology and poetics are interlinked.Development of poetics and revealing of deep-going aesthetic psychology each shines more brilliantly in the other’s company.The thorough development of deep-going aesthetic psychology makes poetics develop from rationalism to irrationalism and they absorb essence from each other.The development of poetics makes deep-going aesthetic psychology develop increasingly and become a mature discipline.The development of deep-going aesthetic psychology cannot do without knowledge accumulation and development of other many humanities disciplines and social sciences.
    An Interpretation for “Pondering over Aesthetic Objects and Catching their Basic Truths” in Jing Hao’s Bi Fa-Ji
    TANG Ling-Yun
    Journal of Jishou University(Social Sciences), 2010, 31(4):  64-67. 
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    “Pondering over aesthetic objects and catching their basic truths” is the most valuable aesthetic proposition in Jing Hao’s Proposition.“Pondering over”(度)is one kind of immediate,complete and intuitive contemplation,and “catching”(取)does not imply to gain by artificial means but to accept things naturally,a whole integration of person’s mind and the aesthetic objects.This proposition is a kind of cognitive structure about whatever one touches it should be true,and a thing means a thing in itself at the same time.This proposition does not ask for truths transcending over physical objects,but instead that art’s value lies in their inner lives and in their unique beings.The perfect state of artistic creation is to let the meaning and value of the object being presented freely.
    Ethnology and Anthropology Study
    Memory,Identity and Recognition:Psychological Investigation among Cross-border Nationalities between Yunan Province and Vietnam
    GU Jia-Rong
    Journal of Jishou University(Social Sciences), 2010, 31(4):  68-71. 
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    The weakening of national border has created conditions for the free communications among cross-border nationalities between Yunan Province and Vietnam,which has cultivated strong nationality identity among border citizens.The sudden outbreak of the war deteriorated the Sino-Vietnam relations,many border citizens thus became refugees without a citizenship.The lost of survival rights has made the Yunan-Vietnam border citizens regain clearer national sentiments,and wish for the development of border areas.The border environments have raised the state’s cost of enriching the border citizens,which hinders the implement of state’s enriching policies for the border citizens.For the lack of interest articulation and interest acquirement opportunities,the border Yunan-Vietnam citizens have gradually produced an alternative nationality identity with wealth as a standard,and their national sentiments are uncertain.      
    On the Policy of Tuntian and the Change of Cult of White Heavenly Kings in Xiangxi in Late Qing Dynasty and the Republic of China
    LONG Sheng
    Journal of Jishou University(Social Sciences), 2010, 31(4):  72-74. 
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    The policy of Tuntian was a serious burden for people in Xiangxi in late Qing Dynasty and the Republic of China,and impacted deeply on local people’s daily life in their praying for rain and good harvest.After the launch of the policy,the worship for White Heavenly Kings and the stories about them gradually shifted from judgment to praying for rain,which reflected a desire of the officer and local people for good harvest under the serious pressure of the policy.
    Sociology
    Social Capital,Unequal Opportunity,and Class Solidity
    WANG Wen-Long
    Journal of Jishou University(Social Sciences), 2010, 31(4):  75-79. 
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    Class Solidity has become the greatest threat to China’s modernization,which deeply influences social stability,sustainable economic development,and the construction of political civilization and spiritual civilization as well.Only by breaking power monopolization and resource monopolization,further perfecting market economic system,accelerating democratic and legal construction,reinforcing social security,and promoting equal education can we reduce the born risk of capital shortage and survival risk of the weak class.Also,we should try to provide equal opportunities for the weak class and speed up class mobility to realize social harmony.
    On the Claim of Public Interest and the Route of It during the Transformation Era
    RAN Guang-Xian
    Journal of Jishou University(Social Sciences), 2010, 31(4):  80-83. 
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    There also exist interest conflicts in a harmonious society,the “non-direct interest conflict”,caused by direct interest claim,being a popular social phenomenon in our country.This paper puts forward some suggestions to prevent it,and explores ways to realize interest claims.
    Analysis on the Formation of “Rich Second Generation” of College Students
    WANG Yan
    Journal of Jishou University(Social Sciences), 2010, 31(4):  84-86. 
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    From the perspective of difference theory,the “rich second generation” of college students is the inevitable result of social differences and is the inevitable outcome of divergent thinking period in society.For the “home-oriented” point of view of the Confucianism,most Chinese companies have formed a governance model by their family members respectively,which have caused “rich second generation” college students to take shape.The somewhat exaggerative individuality of “rich second generation” show a striking contrast between those individuality of “poor second generation” college students,the striking difference is a new problem to be solved by college ideological and political work.
    Law
    Cyber-public’s Rational Participation in Jurisdiction in China——Context,Problems and Means of Construction
    CHEN Fa-Gui
    Journal of Jishou University(Social Sciences), 2010, 31(4):  87-91. 
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    Cyber-public’s participation has been an inevitable requirement for the democratic process of jurisdiction,and the acceleration of cyber-public’s participation in jurisdiction rationally is a major issue in the modern process of China’s jurisdiction.For the lack of effective two-way interactive mechanism,necessary publicity of judicial process and judicial feedback platform set up by judicial organs,the construction of cyber-public’s rational participation in jurisdiction has confronted with dilemma.In order to realize the rational construction of cyber-public’s participation in judicial process,judicial organ shall set up an orderly participation process for cyber-public,formulate a transparent judicial operation mechanism,and promote the effective realization of cyber-public’s participation in jurisdiction.
    On the Change of the Crime of Kinship Bribery in Our Country
    ZENG Hui-Yan, LI Wei-Di
    Journal of Jishou University(Social Sciences), 2010, 31(4):  92-94. 
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    The crime of kinship bribery can be traced as early as in the Tang Dynasty,and the legislation had undergone five stages in Chinese history.The change of the crime of kinship bribery in our country shows a historical progress from absolutism to liberalism and from ethic law to modern law.Experiences can be drawn from Qing Dynasty,in which the more powerful a government officer was,the more restricted he would be.However,lessons can also be drawn when the crime of kinship bribery was abolished.
    Economics
    Analysis on Inflection Supply Model of Dual Labor Market
    LIU Yong
    Journal of Jishou University(Social Sciences), 2010, 31(4):  95-98. 
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    Based on Chinese dual labor market and market choice,this article has put forward an inflection supply model,an upward inflection curve of labor supply in dual labor market.On the one hand,laborers have more advantages in secondary labor markets than in major labor markets,one the other hand,“Lewis inflection point”has not appeared ahead of time,and the peasant-workers shortage is a normal fluctuation of peasant workers supply within this model.
    Financial Crisis’s Impact on Export Trade Enterprises in China and its Countermeasures
    WU Fei-Mei
    Journal of Jishou University(Social Sciences), 2010, 31(4):  99-101. 
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    In recent years,the global financial crisis has caused unprecedented impact on Chinese economy which is an important part of the international economic integration.Many problems appeared in the financial crisis,such as increase of costs,decrease of orders,fracture of funds,decrease of profit,which have put export trade enterprises in China in a dilemma for survival and development.The country and the society should adopt active countermeasures for the enterprises.Meanwhile,these enterprises should make best efforts to meet with the challenge and maintain the sustainable development,taking countermeasures such as lowering interest rate risk,exploring new markets,enhancing their competitiveness,cultivate new funds raising channel and the application of e-commerce.
    Conditions,Significance and Means for Development of Financial Derivatives in China
    LIU Zhi-Fan
    Journal of Jishou University(Social Sciences), 2010, 31(4):  102-104. 
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    The accelerating of marketing process for interest rate,the perfection of RMB interest rate formation mechanism and the expansion of basic financial market scale have provided conditions for the development of financial derivatives in China.Financial derivatives are helpful for investors to avoid risks,lower cost for raising funds and enlarge business scope of financial institutions.Our means to develop financial derivatives is to set up an orderly market mechanism,perfect supervision system,strengthen international cooperation,improve risk management system and formulate relevant laws and regulations.
    Development Level of Regional Economic’s Positive Analysis Based on Multiple Regression Model ——Taking Chang-Zhu-Tan City Cluster as a Specific Case
    PENG Yuan
    Journal of Jishou University(Social Sciences), 2010, 31(4):  105-107. 
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    Chang-Zhu-Tan City Cluster is the core area rich in capital, technology, labor and other production factors in Hunan. This urban agglomeration’s GNP accounts for nearly half the GNP of the whole province, which indicates the growth of regional economic play a good demonstration role in promoting the development in the economy of Hunan. The key point of developing economy is adjusting and optimizing industrial structure. For as much,the government should carry out policies combining new-type industrialization, modern agriculture and new-type urbanization. Exerting governmental navigational and supervisory functions adequately. Pushing forward the construction of economy of this urban.
    Analysis on Cost and Profit of False Information of Listed Companies:Based on the Game Theory Perspective
    LING Yan-Ping
    Journal of Jishou University(Social Sciences), 2010, 31(4):  108-110. 
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    Listed companies disclose false information frequently.In order to find out the way to solve this problem fundamentally,it is necessary to understand well the game process among these interest subjects,to increase the cost of and reduce the profit from the false information disclosure,thus narrow the game space of false information disclosure.
    Literature
    An Intermediate Being in the History of Modern Chinese Literary Thought——On Qu Qiubai's Thought of “The Most Sensible Realism”
    FU Xiu-Hai
    Journal of Jishou University(Social Sciences), 2010, 31(4):  111-113. 
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    Qu Qiubai is a literature theorist who came from classic Confucian world to modern Marxism literature theory.His thought on realism started from his investigation in Russia.Qu’s fundamental literature view was always guided by the evaluation based on social values.When he accepted communist belief,Qu Qiubai’s classical literary thought linked up rapidly with the need of revolutionary cause in pragmatism and became “the most sensible realism”.However,in the era when class was the only standard to classify one’s identity,the “most sensible realism” could only become an intermediate being in the history of modern Chinese literary thought.
    Negation and Rebellions:on the Spirit of Chinese New-history Novels
    HUANG Jian
    Journal of Jishou University(Social Sciences), 2010, 31(4):  114-117. 
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    The Chinese New-history Novels are projectively presented by a spirit of doubt on history or reality adopted by writers.This spirit is not only the result impacted by Western philosophy of new era,such as exist,and modernism,but also continuation of the spirit of freedom from traditional literary history.In works,this freedom is mainly presented as the rebel of the hero,mining and performance of more "marginal" person,affirmation of secular life and exertion of the creative imagination.Among which,the creation of female writers is profound,and it is well-corresponded with their marginalized historical status.In short,it is writer’s recreation of history that refreshes literature.
    Context of globalization in literary classic deconstruction and reconstructions
    KONG Li
    Journal of Jishou University(Social Sciences), 2010, 31(4):  118-120. 
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    In the field of theory of literary canons.It is a consumption age that the classical literature has been deconstructed and reconstructed.The classical literature has been rewrited and parodied.It has been challenged from every aspect,appear deconstruction classics tendency.The classical literature was confronted with  conjuncture of value losing.At the same time,the origineal meaning has been deconstructed,it product a new meaning.The classical meaning has made producted and developed in the illogicality.We went into a classic of classical literature to innovation.the classic "classic" can be deconstruction and re-organizing themselves in the reunification in generating and development.
    Marxist Literary Theory in the Early Dissemination of China——From the Perspective of Returned Students
    WEI Shan-Ling
    Journal of Jishou University(Social Sciences), 2010, 31(4):  121-124. 
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    From the beginning of the 20th century,Marxist literary theory was introduced to China mostly through the translation of returned students come from Japan.After the october revolution,returned students has played an important role in Marxist literary theory into China.In 1927-1937,returned students have translated and written the articles of Marxist literary theory,a  high-impact are unprecedented.Marxist literary theory is transplanted from the West,Marxist literary theory spreading in China and returned overseas students have a great relationship.
    Duality and Paradox of Hemingway’s Outlook on Nature——Ecocriticism Perspectives on The Old Man and the Sea
    GAO Qing
    Journal of Jishou University(Social Sciences), 2010, 31(4):  125-127. 
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    Traditionally,The Old Man and the Sea,which won the Nobel Prize in Literature for Hemingway,has been regarded as a masterpiece which reflects anthropocentrism and individual self-worth by stressing the ways of human beings conquering the wild nature.But the most thought-provoking point in the works tends to be ignored - human beings as tough-guy image conquer the nature,the result of which is tragic and even destructive.Today,when reading this novel from the perspectives of ecocriticism,we can find out that Hemingway has a deep reflection on anthropocentrism,to which he holds all the time,an awe of nature and an expectation on harmony between man and nature.
    A Symbol of the Chicano’s Fight for Identity and Culture Maintenance——On I Am Joaquin by Gonzales
    HU Xing-Yan, YUAN Xue-Fen
    Journal of Jishou University(Social Sciences), 2010, 31(4):  128-130. 
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    I Am Joaquin is a classical epic poem written by the Chicano poet Rudolf Gonzales.The poem narrates that Joaquin,as a representative of the Chicano people,exists everywhere across time and space,thus becomes the symbol of the manifold facets of their identity.It also describes all the ethnic groups’ bloody fights in the formation of the new nationality “Chicano” and their dilemma in the White-dominated society.The Chicano people have long fought for maintaining their unique culture and earning the equal rights with the Whites,and finally achieved success.
    Linguistics
    On the Formation of Language Documents of Far Ancient times and Their Cultural Significance
    XIA De-Kao
    Journal of Jishou University(Social Sciences), 2010, 31(4):  131-135. 
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    Language documents of far ancient times are used to record fine words,and they belong to different styles.Due to different historical periods,their formation is different,too.The earliest language document is originated from rites.In the early Zhou Dynasty,religious rites contained much rational factors,thus appeared The Book of History.In the Zhou Dynasty,morality and logos were given tremendous attention and expostulation was available,so came out the language document of political style,Guoyu.During the Spring and Autumn Period (770 B.C-476B.C),great changes took place in the academic field.On the one hand,private teaching was popular,leading to the appearance of language document of teaching type,The Analects of Confucius;on the other hand,private composition was in fashion,leading to the birth of language document of compositional style,Lao Tzu.
    Comparative Sentences of Tasha Dialect
    LI Qi-Qun, LU Mei-Yan
    Journal of Jishou University(Social Sciences), 2010, 31(4):  136-139. 
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    In the comparative sentences of Tasha dialect,there are some special structures such as “Yi+Jia+A/VP+Xie”,“Yi+Jia+A+MP(Xie)”,“Yue ko Yue+A/VP”,“(一+M)+He/Bi(一+M)+A/VP +Xie”,“Jia+A/VP+De+Meide”.These comparative sentence structures differ from standard Chinese and surrounding dialects,which are the result of the influence of bilingual residents’ mother tongue when they speak Chinese.The Tujia and Chinese bilingual people are always influenced by the grammatical rules of their mother tongue when they speak Chinese.
    On Scientific Spirits of Linguistics Theory Construction——Commentary on Theory Drawbacks of Compositional Language Faculty
    ZHOU Shan, YANG Lie-Xiang
    Journal of Jishou University(Social Sciences), 2010, 31(4):  140-143. 
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    Language acquisition involves genetic endowment,language experience and universal cognitive functions.Compositional Language Faculty (CLF)holds that language acquisition is possible only when the six or seven fundamental cognition abilities have been developed.CLF,which employs the way of listing,is lack of rigorous criteria for judgment and implementation,resulting in an endless listing of relevant cognition abilities.The six or seven cognitive abilities are lack of systematicity among them and equally lack of verifiability and falsiability.Employing diachronic investigations as the standard to assess a linguistic theory violates the basic requirements of linguistic theory construction.
    Cultural Studies
    Identity Construction in Cultural Interaction:a Case Study of Three Mongolian Films
    ZOU Hua-Fen
    Journal of Jishou University(Social Sciences), 2010, 31(4):  144-147. 
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    In the new century,the Mongolian films directed by Mongolian directors reflect a strong nationality identity consciousness,which covers the profound understanding of Mongolian culture and the helplessness,misery and melancholy confronted with the challenge of globalization.The identity consciousness of Mongolian directors differs individually,which originates from infiltration,transplant,mixture and complementary cultural interaction,as well as the life experience and diversified backgrounds of the directors.The diversity is the vitality of films concerned with nationality themes.The multiplicity of perspectives in Mongolian films is a major reflection of the maturity of ethnic films.
    On the Image Creation of Consumption Culture and Way of Life
    SU Shi-Lai
    Journal of Jishou University(Social Sciences), 2010, 31(4):  148-151. 
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    Consumption is a self skill of individual life,and image is the essential element of the consumption society.Through advertisements and mass media,consumption culture has endowed merchandise with symbolic intention and value,inspiring people’s feeling s and desires.Coding consciousness of daily life,recomposing daily experience and constructing self-identity makes it possible for aesthetics,as a daily life ideology,to dominate social life in a luring way instead of a forceful one.Thus consumption culture has participated the individual self design and the practice in the course of commercialization and aestheticization,and is actively involved in the process of reconstructing way of life and daily life.
    Education
    Research on the Inhabiting Factors of Development about Adolescents’ Ideological and Moral Quality in Southwest Multinational Regions of China—— the  Empirical survey based on Guizhou  Province
    SUN Shu-Wen
    Journal of Jishou University(Social Sciences), 2010, 31(4):  152-156. 
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    The status of development about adolescents’ ideological and moral quality is the result of interaction of social environment factors.The result of research show that adolescents’ ideological and moral construction is confronted with the enormous economic,institutional and social psychological pressure in the economic and social background of treating Guizhou province as a case in southwest multinational regions of China,for lacking of intensity of resource supply,reasonable sequence in the task of primary government,and rational cognition for adolescents’ ideological and moral construction.Only by developing regional economy vigorously,and promoting local democratic institution construction,and guiding adolescent to strengthen trust in government,we can provide economic,political guarantees and social psychological basis for adolescents’ ideological and moral construction.
    Reflections on the Party Construction in Colleges during the Period from the End of the Cultural Revolution to the Party Regulation in 1987
    NIE Qi-Yuan
    Journal of Jishou University(Social Sciences), 2010, 31(4):  157-160. 
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    Party Construction among college students during the time of setting things to rights refers to the recovery,adjustment and reconstruction during the period from the end of the Cultural Revolution to the Party Regulation in 1987,which is aimed at solving the problems of disorderly leadership,singleness of contents and methods and low qualities of the circumstance of Party Construction.Its primary mission is to recover and identify the status and direction of Party Construction among college students,improve the working methods,adjust and rebuild the organization and system of Party Construction.The distinguishing features have been highlighted during this period,containing creations in breakthroughs,developments in hard times and initiatives from passivity.At the same time,it reveals the basic experience and deep revelation of Party Construction among college students in social transition.Firstly,we should adhere to the leadership of Party,which should be carried out in the correct political direction,and keep on improving the regime of leadership and develop the abilities in management of schools.Secondly,all the work is based on students,which lead to the deep research on thoughts and features of college students,grasping the laws of students’ affairs and ensuring the vital role of ideological and political education.Thirdly,we should focus on the innovation and keep the pace with the situation,reflecting creativity,openness and advantages so as to broaden our horizon and bring all fields of work along.
    An Analysis of the System Construction of Subject Librarians and the Development of Disciplines in the Library of Agricultural Universities
    WU Mao-Rong, ZHANG Chang
    Journal of Jishou University(Social Sciences), 2010, 31(4):  161-163. 
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    This paper briefly reviews the history of the subject librarian system and the research as well as the necessity of establishing the subject librarian system,maintaining that the system should be implemented to meet the demands of disciplines development,academic teaching and science research.It also points out that the service model of the system should cater for the needs of the personalized development of disciplines construction.
    Enterprise Culture and Ideological and Political Work
    HE Jian-Xin
    Journal of Jishou University(Social Sciences), 2010, 31(4):  164-166. 
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    This paper analyzes the importance of enterprise culture and ideological and political work,and the relationship between the two,maintaining that only by combining them can the competitive forces of the enterprise be enhances.
    Art
    On the Succession and Development of Drum-and-dance of the Miao Nationality in Xiangxi
    SONG Cai-Zhen
    Journal of Jishou University(Social Sciences), 2010, 31(4):  167-170. 
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    Drum-and-dance of the Miao Nationality in Xiangxi,as an excellent dance form and a traditional sports event as well,has a rich cultural connotation and multiple values.Luckily,the succession of this art has been undergoing a change from the simple way of master-apprentice,family-family to the complex way of school education,society succession,folk dance succession and village custom succession,showing a prosperous situation.However,the succession of the Miao drum-and-dance is also encountering an unprecedented challenge.
    Relationship between Art Nouveau and Art Design
    LUO Xian-Hui
    Journal of Jishou University(Social Sciences), 2010, 31(4):  171-172. 
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    Art Nouveau is a major step for art design to develop from traditional to modern stage,which serves a connecting link between the preceding and following development stages.Art nouveau and contemporary art share some important characteristics such as in the harmonious relation between man and nature,the emphasis on nationality and regionalism,the inheritance of multi-culture,the content obscurity and polysemy.Art Nouveau has produced great influence on contemporary art design mainly in inheritance of traditional art design and innovation.
    On the Under-age Tendency of Domestic Comic and Animation and the Reconstruction of Industry Chain
    GUI Jing-Tian
    Journal of Jishou University(Social Sciences), 2010, 31(4):  173-175. 
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    From the perspective of industry development,the under-age tendency of domestic comic and animation has obviously restrained the industry chain and future development.Only by changing this tendency and seeking a new breakthrough can comic and animation industry be better developed in the future.
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