Abstract: Developing tourism products in the historical and cultural districts can not only find the best fit point for the development and protection,but can also achieve the cultural,economic,and social value in a comprehensive way.Chengzheng Street in Xiangtan city has a long history,rich culture,and integrated preservation.Taking it as a case study,this paper explores the strategies in developing tourism products in the historical and cultural blocks.

Key words: historical and cultural block, development of tourism products, Chengzheng Street in Xiangtan City