Journal of Jishou University(Social Sciences) ›› 2010, Vol. 31 ›› Issue (3): 27-31.

• Ethnology and Anthropology Study • Previous Articles     Next Articles

Research on Promoting Cultural Soft Power of in the Minority Regions

  

  1. (Business College,Jishou University,Jishou,Hunan 416000,China)
  • Online:2010-05-15 Published:2012-03-18

Abstract: It is significant to enhance economic and social development in the ethnic minority region through promoting cultural soft power.From the relevant theory of cultural soft power,this paper analyzes the factors influencing cultural soft power in the ethnic minority regions.Aiming at the difficulties in promoting cultural soft power in,strategies are suggested in the aspects of cultural innovation,cultural industry,cultural talents and concepts.

Key words: cultural soft power, promotion strategy, ethnic minority region

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