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For Selected: Download Citations EndNote Ris BibTeX Toggle Thumbnails Select Research on the Profit Model of the Integrated Development of the Traditional Media and Emerging Media XIAO Zanjun, LIU Meijun Journal of Jishou University(Social Sciences Edition)    2020, 41 (6): 120-128.   DOI: 10.13438/j.cnki.jdxb.2020.06.014 Abstract （1683）      PDF（pc） （679KB）（375）       Knowledge map    Save Profit model is a bottleneck in the integrated development of traditional media and emerging media.Due to the embezzled advertisement,replaced content,diverted audience,and covered profit platform,the profit model of traditional media has been completely subverted by the emerging media,and the effect of the existing integration practice is not so significant.To promote the integrated development of traditional media and emerging media,we need to rely on the emerging media platform to reconstruct an effective profit model for specialized content.This task is divided into two levels:one is how to rely on the emerging media platform,which is mainly related to the basic direction of profit model construction;the other is how to effectively fight for income,mainly related to the specific countermeasures of profit model construction. Reference | Related Articles | Metrics | Comments（0） Select The Formation Mechanism,Guiding Principle and Path of Public Opinion in Major Emergencies YU Huayue Journal of Jishou University(Social Sciences Edition)    2020, 41 (6): 129-136.   DOI: 10.13438/j.cnki.jdxb.2020.06.015 Abstract （2267）      PDF（pc） （689KB）（402）       Knowledge map    Save The formation of public opinion in major emergencies is a complex process,which should be guided by the core theory of Marxist journalistic view and Xi Jinping's important thought of news and public opinion.Its formation mechanism should be accurately understood and the innovative way of thinking should be adopted so as to solve the difficult problems such as the unknown situation,common people's concern,pluralistic thinking,insufficient concentration and so on.By adhering to the leadership of the Party,strengthening cultural self-confidence,assuming the responsibility of a great power,giving full play to the effectiveness of the dissemination of public opinion,and guiding public opinion in major emergencies to the mainstream ideology,we may do a better job in guiding public opinion efficiently. Reference | Related Articles | Metrics | Comments（0） Select TV Politics:the Constructive Approach of Public News and Its Consultative Effect:Taking Nanning TV Station's Promise to the People as an Example WAN Yi,CHEN Wenmin Journal of Jishou University（Social Sciences）    DOI: 10.13438/j.cnki.jdxb.2020.05.015 Select The Influence of Media Flow on Users' Social Identity—Based on the Effect of Network Context YANG Changzheng Journal of Jishou University（Social Sciences）    DOI: 10.13438/j.cnki.jdxb.2020.05.016 Select Cross-Media Communication of Visual and Its Dynamic Model under Media Convergence QU Yundong Journal of Jishou University（Social Sciences）    DOI: 10.13438/j.cnki.jdxb.2019.06.015 Select Media Use,Political Trust and Perception of Corruption:An Empirical Study of Chinese Netizens XUE Ke,YU Laihui,YU Mingyang Journal of Jishou University（Social Sciences）    DOI: 10.13438/j.cnki.jdxb.2018.06.009 Select Dynamic Model of "Counter-urbanization":an Analytical Framework for Health Communication JIANG Hai,JIN Miao Journal of Jishou University（Social Sciences）    DOI: 10.13438/j.cnki.jdxb.2018.06.010 Select Exploration of the Attitudes of North American Media Ecology School towards Media Technology LIU Han, TIAN Lin Journal of Jishou University（Social Sciences）    2015, 36 (6): 83-87.   DOI: 10.13438/j.cnki.jdxb.2015.06.012 Abstract （2181）      PDF（pc） （504KB）（1141）       Knowledge map    Save North American ecology school is the third communication school after empirical school and criticism school,which focuses on the influence of media technology on social development.However,attitudes towards the development of media technology vary greatly among different theoreticians of this school.Theoreticians of the first generation,represented by Innis and Mcluhan,mainly reveal the characteristics of technology and the influence it bring to society,showing the problems neglected in the communications circles with a scientific attitude.Standing on the ground of cultural criticism,theoreticians of the second generation,represented by Postman,hold a pessimistic attitude towards the technological development,fearing the disorder and turmoil brought by media technology.Theoreticians of the third generation,represented by Levinson,show an over-optimistic attitude towards the development of media technology,believing that it will bring convenience to information communication and life as well.The transfer of the attitudes toward media technology within the North American media ecology school not only shows the attitude of individual theoreticians,but also shows the historical and logical cognition of the school toward media technology,presenting a rich and stereo understanding of the school. Reference | Related Articles | Metrics | Comments（0） Select Fierce Debates and Public Opinion Propagation in China’s Important Design Projects LIU Yong-Tao Journal of Jishou University（Social Sciences）    2015, 36 (6): 88-93.   DOI: 10.13438/j.cnki.jdxb.2015.06.013 Abstract （1536）      PDF（pc） （560KB）（586）       Knowledge map    Save Recently,there have been fierce debates on the aesthetic and cultural connotation,economical efficiency,safety,and project rules in China's important project designs,causing some conspicuous events to happen.In these events,specialists,authority figures,mainstream media,and network platforms have played their important roles in public opinion propagation.To prevent the risks of public opinion propagation in important design projects,we should pay attention to the regularity of system,technology,and participation and guarantee their legality,safety,and publicity,trying to build consensus among these subjects of public opinions and form favorable atmosphere for them. Reference | Related Articles | Metrics | Comments（0） Select Disorder and Governance of Network Political Communication in the Frontier and Multi-ethnic Regions LIU Jian-Hua Journal of Jishou University（Social Sciences）    2015, 36 (5): 102-107.   DOI: 10.13438/j.cnki.jdxb.2015.05.016 Abstract （1978）      PDF（pc） （548KB）（790）       Knowledge map    Save The system supply of online political participation in the frontier and multi-ethnic regions lags the system demand，leading to invalid and disordered online political communication.The multi-online ethos，frequent online political rumors，and fake news all contribute to disbelief between the government and society，greatly influencing social orders in these regions.In preventing extreme thoughts from communicating，capturing and analyzing online political rumors and fake news，social governance in the frontier and multi-ethnic regions should actively adapt to the new situation of online political communication.For example，new media should be applied，and official web portals，We-chat platforms and micro-blogs of government affairs strengthened，making them the new social governance platforms in the frontier and multi-ethnic regions. Reference | Related Articles | Metrics | Comments（0） Select On the Discourse Features of Environment Communication:Based on Paper Media’s Reports of Soil Pollution TAO Xian-Du, LI Yan-Lin Journal of Jishou University（Social Sciences）    2015, 36 (5): 108-114.   DOI: 10.13438/j.cnki.jdxb.2015.05.017 Abstract （1500）      PDF（pc） （535KB）（865）       Knowledge map    Save Environment communication is not only the diffusion of environment issues,but also the subjects’ discourse presentation.The newspaper reports about soil pollution in our country can be an example to study the discourse features in environment communication.By analyzing 746 samples of newspaper reports about soil pollution from January 1st to December 31st，2013,it is found that the discourse rights among governments,experts,enterprises,NGOs and the public are unequal.The governments are dominant in the discourse right of the issue,experts being actively involved in it and enterprises trying to avoid it.Compared with these three,the environmental NGOs and the public are relatively weak to maintain discourse right. Reference | Related Articles | Metrics | Comments（0） Select Historical Evolution of the Regulations of American Children’s TV GONG Fang-Min Journal of Jishou University（Social Sciences）    2014, 35 (3): 117-122.   DOI: 10.13438/j.cnki.jdxb.2014.03.019 Abstract （1406）      PDF（pc） （525KB）（1064）       Knowledge map    Save The regulations of American children’s TV began in the 1930s,and it has undergone three historical stages of regulation constructing,regulation loosening,and regulation reconstructing in the course of 80 years.The historical evolution is a kind of competing product between Keynes’s government interventionism and Adam Smith’s free market,between the incomplete U.S.government and the incomplete markets,between public interest and commercial interest.Many of children’s TV regulations look beautiful,but the result is not entirely as desired in the process of execution.Historically,if the commercial system of American TV has not changed,then the pulp and commercial content in children’s TV will not be improved thoroughly.In this regard,the mission of the American children’s TV regulation still has a long way to go. Reference | Related Articles | Metrics | Comments（0） Select Intertextual Interpretation of Related Topics about “Mandela’s Death” in the Micro-blog Text CHEN Jing-Yuan, LIU Yin-Jiao Journal of Jishou University（Social Sciences）    2014, 35 (3): 123-128.   DOI: 10.13438/j.cnki.jdxb.2014.03.020 Abstract （1705）      PDF（pc） （618KB）（1051）       Knowledge map    Save After the death of Mandela,related topics about it once became a focused issue in domestic and foreign media and on the Internet as well.In the public opinion field of micro-blog,relevant texts about Mandela’s death have shown strong features of intertextuality.Various views appeared competitively and multiply,promoting the evolution of micro-blog public opinion with a variety of interactive modes and intertextual means.It can be seen from this that intertextual analysis is very important to explore the generation mechanism and comprehension mechanism of micro-blog discourse,and understand the dynamic construction of micro-blog public opinion. Reference | Related Articles | Metrics | Comments（0） Select On the Popularity of Network Catchwords and Its Enlightenment Liu-Wen-Hui, WAN Miao Journal of Jishou University（Social Sciences）    2013, 34 (4): 97-102.   DOI: 10.3969/j.issn.1007-4074.2013.04.016 Abstract （1955）      PDF（pc） （571KB）（1449）       Knowledge map    Save Network catchwords,as a way of expressing thoughts and feelings,not only changed the communication mode of cyber world and real world,but also eliminated social conflicts and intension to some extent in a transitional period.The popularity of network catchwords may be due to their functions of “use”,“contentment”,“spiral of silence”,and entertainment,and is also due to their own style.Enlightenment of the popularity of network catchwords can be found in the arrangement of media,report framework,and the form of media communication. Related Articles | Metrics | Comments（0） Select On Derrida’s Communication Philosophy and Its Enlightenment in Methodology CHEN Xu-Hong Journal of Jishou University（Social Sciences）    2013, 34 (4): 103-107.   DOI: 10.3969/j.issn.1007-4074.2013.04.017 Abstract （1976）      PDF（pc） （468KB）（1305）       Knowledge map    Save Derrida’s deconstructionism rethinks “meaning” in a way of liberating it and reliving its infinite possibilities.In a word,deconstructionism liberates meaning which has been sealed off by metaphysics of presence for a long time.While construction and communication of meaning is just the right core of the science of communication,Derrida’s deconstructionism actually builds an emancipation philosophy of communication.This philosophy of communication emphasizing decentralization and variation can enlighten us to revert meaning’s freedom in human communicating activities,attach importance to individuality and spirituality of meaning in communication research,and construct diversification in communication circumstances.In the course of promoting the free reconstruction of human culture,the science of communication is hopeful to advance itself to an emancipation humanities subject. Reference | Related Articles | Metrics | Comments（0） Select On Production and Governance Mechanism of Public Opinion Violence in Micro-blog Times SHENG Ming-Ke, YANG Yu-Lan Journal of Jishou University（Social Sciences）    2013, 34 (3): 73-78.   DOI: 10.3969/j.issn.1007-4074.2013.03.012 Abstract （1746）      PDF（pc） （578KB）（2102）       Knowledge map    Save In the Web2.0 era,Micro-blog,by virtue of short,smooth,fast advantages,has formed its own unique opinion field and become a new platform for public expression based on network and mobile phone terminal platform.Micro-blog platform plays a positive role in citizen participation,democratic supervision and public opinion expression.However,because of the anonymity characteristic of the Internet,the irrational netizen,regulatory system deficiencies and other reasons,the network media violence surged up.We need to take the following measures for a set of management mechanism to overcome network media violence:to implement real-name system,strengthen social responsibility of the micro-blog users,establish public opinion analysis and regulation mechanism,strengthen the moral of network,and improve relevant legislations. Reference | Related Articles | Metrics | Comments（0） Select Social Benefits Outlook of Advanced Newspapers and Periodicals in Modern China LI Bin Journal of Jishou University（Social Sciences）    2013, 34 (3): 79-85.   DOI: 10.3969/j.issn.1007-4074.2013.03.013 Abstract （1685）      PDF（pc） （604KB）（1077）       Knowledge map    Save The advanced newspapers and periodicals put the social benefits in the first place,which was determined naturally by the particular historical background in modern China.The social benefits outlook of the newspapers and periodicals are reflected in their guiding principles,such as the general purpose of saving the country and enlightening the people.In achieving this purpose,the workers in newspaper and periodical industry have to promote their qualities and professional skills,and keep balance the economic and social benefits,etc. Reference | Related Articles | Metrics | Comments（0） Select On the Optimization Path of the Mechanism of Transmission of Public Policy LIU Xue-Ming, SHEN Zhi-Jun Journal of Jishou University（Social Sciences）    2013, 34 (2): 77-83.   DOI: 10.3969/j.issn.1007-4074.2013.02.013 Abstract （1755）      PDF（pc） （490KB）（1123）       Knowledge map    Save Mechanism of transmission is the interaction among transmission subject,media,and audience to pass,exchange,and share political information.Hardware-repairing and software-optimization are both needed to optimize the mechanism of transmission of public policy.On the one hand,political information should act as a service,and media should be properly integrated,and rational audience cultivated;on the other hand,the interactive mode of policy transmission should be re-started to construct a government-media-audience relationship,with attention paid to the effect of policy transmission. Reference | Related Articles | Metrics | Comments（0） Select Legitimate Transformation and New Mission for Modern China’s Media YANG Hai-Hong Journal of Jishou University（Social Sciences）    2013, 34 (2): 84-89.   DOI: 10.3969/j.issn.1007-4074.2013.02.014 Abstract （1742）      PDF（pc） （563KB）（1268）       Knowledge map    Save Legitimacy refers to the citizens’ identity with the governance of a certain state.Before the Reform and Open Policy,modern China took the Communist Ideology as the base for its legitimacy,when the media’s fundamental mission was to beautify socialism and defame capitalism.After that,the government took political performance as the base of its legitimacy,and the market economy has induced people’s desire of being rich and aroused an awareness of rights among them.Media then should shoulder a new historic mission to satisfy the citizens’ right to know,to supervise and to express.Although the legitimacy based on political performance has made a ground for the citizens’ awareness of right and offered a historic drive for the media to transform,it depends excessively on economical performance and fails to meet the citizens’ demand of political attendance,hence becomes a crucial element to prevent the media from taking on its news mission.This paper holds that Chinese government needs to make a second transformation for its legitimacy,setting up its authority based on jurisprudence,rules,procedures and system.Only by doing this can Chinese media realize their new mission authentically and meet the demand of new age. Reference | Related Articles | Metrics | Comments（0） Select The Practice of New Media and The Dissemination Orientation of Marxism WANG Xue-Jian, LIU Qiang- Journal of Jishou University（Social Sciences）    2012, 33 (1): 146-149.   DOI: 10.3969/j.issn.1007-4074.2012.01.031 Abstract （2441）      PDF（pc） （450KB）（2271）       Knowledge map    Save The choice and spread of Marxism in China,is a process of reception,development and innovation of Marxism in China,a dialectical negative process of absorbing new nutrition and new ideas constantly,and discarding old things and old ideas,and also a process of giving Marxism practice characteristics,national characteristics and era characteristics.With the development of new media technology and the expansion of information space,the energy of new media is pervading every aspect of our life fields increasingly.It has impacted and will impact more profoundly the social ideology,political structure,economic model and even the people’s living and production way.At the same time,it provides new stage and channel for the dissemination and development of Marxism in China.Under the new media technology,the showing of communication function,optimization of communication mechanism,and the innovation of communication model all endue Marxism communication which practice by new media with new orientation selection.The spread of Marxism,in contemporary China through getting from the advanced results of new media technology and structuring communication model by the modern times new media technology,will in future promote the communication and popularization of Marxism in China. Reference | Related Articles | Metrics | Comments（0） Select Theory and Practice on the Construction of Celebrity Thematic Database——A Case of Study of Shen Congwen Thematic Database ZHANG Yun Journal of Jishou University（Social Sciences）    2012, 33 (1): 150-152.   DOI: 10.3969/j.issn.1007-4074.2012.01.032 Abstract （2256）      PDF（pc） （382KB）（2277）       Knowledge map    Save Celebrity database is a kind of thematic database that collects,sorts out,researches,and utilizes the materials of celebrity with public influence,and achieves multi-channel searches as well as the display of celebrity’s literature profoundly by the reorganization,integration,and process hierarchically of celebrity resources.Resources,data,technology,network and funds are needed for the construction of celebrity database.Its organizational structure should give priority for the people concerned,and make full use of multimedia technology to integrate the pictures,words,sounds and video,and the detailed structure can be formed by index database,essay database,video database,picture database and original manuscript database. Related Articles | Metrics | Comments（0） Select On the Encoding of Objects by Visual Discourse DANG Xi-Min Journal of Jishou University（Social Sciences）    2011, 32 (4): 135-138.   Abstract （1807）      PDF（pc） （433KB）（1397）       Knowledge map    Save Objects,as the subjects expressed by visual discourse,must be in accordance with the governance of visual discourse if they want to be manifested in the visual texts.People’s feelings are midway between objects and visual discourses.Ways of feelings pose a big challenge for objects and at the same time are subject to the curb of visual discourse order.The object can also fight against the visual text,raise some requests for visual discourse and stimulate the renovation in visual discourse.The birth of visual machine can produce another round of visual discourse by technology thinking,so as to make the relationship between things and visual discourse become more complex. Reference | Related Articles | Metrics | Comments（0） Select Digital Avatar:Another Possibility of Self Fulfillment——Analysis of Avatar Phenomenon in New Media Art LIN Jing Journal of Jishou University（Social Sciences）    2011, 32 (4): 139-142.   Abstract （2298）      PDF（pc） （457KB）（1579）       Knowledge map    Save The “avatar” phenomenon in new media art reflects the complicated relationship between people and avatar in every aspect from the establishing of exterior forms to displaying of interior emotions and establishing oneself.Through avatar,though men can save their bodies,experience several kinds of emotions and surpass themselves,there exists the risk of pursuing illusory perfection,being trapped in the emotional marsh and losing oneself.To some extent,it indicates that only when men keep an appropriate tension with the avatar can they pinpoint their positions correctly to satisfy the need of self-fulfillment. Reference | Related Articles | Metrics | Comments（0） Select Public Crisis Information Stream and Operation Mode Based on Optimal Control——From the Perspective of Cloudcomputing ZHANG Yu-Liang Journal of Jishou University（Social Sciences）    2011, 32 (4): 143-146.   Abstract （2243）      PDF（pc） （521KB）（1541）       Knowledge map    Save Public crisis information stream contains four aspects of contents including warning information stream,commanding stream,resources stream and pseudo information stream.Traditional transmission mode of public crisis information includes both simplification chain transmission mode and multidimensional grids transmission mode.But the two modes expose a lot of drawbacks in their actual operation.The operation mode based on cloudcomputing technology will undoubtedly has a certain value for the optimizing of operation mode for public crisis information stream. Reference | Related Articles | Metrics | Comments（0） Select Discussion on “Pseudo-identification” in Culture and Media Communication——Multi-dimensional View Based on Cultural Study XU Xiang Journal of Jishou University（Social Sciences）    2011, 32 (1): 159-162.   Abstract （1919）      PDF（pc） （467KB）（1359）       Knowledge map    Save  Pseudo-identification is not only explicit and realized falsehood,but also is connected with incognizant institution.It can be discussed through multi-dimensions including culture,audience and media communication,by different paradigms including false consciousness,implicit attitudes and latent effects.Pseudo-identification is related with certain social and cultural results such as pseudo-cultural skin and weak-effected spiral of silence.Discussion on pseudo-identification is helpful and necessary for us to deal with questions of identification and cultural consequences in contemporary cultural context. Reference | Related Articles | Metrics | Comments（0） Select On Quality and Norms for Nationalities Museum Announcers SONG Cai-Fa Journal of Jishou University（Social Sciences）    2011, 32 (1): 163-167.   Abstract （1846）      PDF（pc） （524KB）（1111）       Knowledge map    Save Nationalities museum announcer is an enviable profession.The explanation is a creative work.The Announcers should avoid “homiletic explanation” and gradually achieve “individual explanation in accordance with different audiences”.Announcers have the duty to help audiences to achieve self-improvement.Nationalities museum announcers must pay attention to etiquette,behavior standard,lecture art norms,and emphasize their own appearances. Reference | Related Articles | Metrics | Comments（0） Select On Function and Development of Mobile Phone TONG Zheng-Mao Journal of Jishou University（Social Sciences）    2011, 32 (1): 168-169.   Abstract （2037）      PDF（pc） （357KB）（1658）       Knowledge map    Save As an important new medium,mobile phone has replaced the traditional linear-media pattern.Firstly,it doesn’t define the boundary between media and audiences.Secondly,mobile phone makes mobile transmission possible,which no longer divides information by time and space.Thirdly,it has functions of both a traditional medium and a new medium,which meets the demands of voice,text,vision,etc.Meanwhile,the mobile phone has great social meanings,it indicates users’ social status and fashion,and affects users’ thinking pattern and communicating style.With advances in technology,the phone will usher in better prospects for development. Reference | Related Articles | Metrics | Comments（0） Select Countermeasures for the Sustainable Development of Local Party Newspapers under the Net Media Challenge HUANG Qing-An Journal of Jishou University（Social Sciences）    2010, 31 (3): 142-145.   Abstract （2043）      PDF（pc） （427KB）（1290）       Knowledge map    Save Under the challenge from net media,local Party newspapers are facing great difficulties to survive.This paper puts forward some suggestions for the sustainable development for the local Party newspapers so as to better serve local economy and economic development. Reference | Related Articles | Metrics | Comments（0） Select Research on the Ecology of the Supervision by Public Opinion MOU Dong-Sheng Journal of Jishou University（Social Sciences）    2009, 30 (2): 127-131.   Abstract （2514）      PDF（pc） （489KB）（1092）       Knowledge map    Save Supervision by public opinion is a basic function of the media,and the ecology of supervision by public opinion studies the interaction between it and its ecology from the perspective of media ecology.The balance of the ecology of supervision by public opinion is of great significance in constructing harmonious media ecology and social ecology.The ecology of supervision by public opinion should follow the restrictive factor law and the independent and dependent law.Presently,the situation of the ecology of supervision by public opinion in our country is not satisfactory,therefore the society,public,and media need to enhance their awareness of environmental protection,optimize media ecological environment,and construct a harmonious ecology of supervision by public opinion. Reference | Related Articles | Metrics | Comments（0） Select New period Chinese TV play experience of modernity and its mirror image rendering PENG Wen-Xiang Journal of Jishou University（Social Sciences）    2007, 28 (5): 63-70.   Abstract （1999）      PDF（pc） （2258KB）（1181）       Knowledge map    Save New period Chinese drama aesthetic modernity embodied experience of modernity. Modern experience center phantom is historical reality and the aesthetic reality after conversion of aesthetic and condensed into the overall aesthetic mirage. In the new period of China TV image representation, the central vision as people in the reform era life has an overall state of mind, it is not only a form of historical and social change of intrinsic motivation and desire, and is a show in the Chinese TV drama aesthetic landscape in the collective imagination. In the new period of China TV image ideographic system," spring " in China 's modern experience showing the Chinese TV play experience of modernity and the basic properties of value orientation, is the modern experience of central vision, which showed and accumulates several generation of Chinese flourishing, prosperous and strong for the collective unconscious. The modernity experience generally has three kinds of forms: vision, feel indignant glance, type type type. Reference | Related Articles | Metrics | Comments（0） Select The Criticism of Media by Internet Art HUANG Ming-Fen Journal of Jishou University（Social Sciences）    2006, 27 (5): 56-62.   Abstract （1347）      PDF（pc） （1135KB）（1754）       Knowledge map    Save While constructing “the fourth medium” as new home of arts,artists of the Internet art has come in sight of its various irregularities caused by commercialization and other reasons.Therefore,they have built up links with the independent medium,tactics medium,and pure personal medium.This kind of contacts is the important form of media criticism in the nettme.In practice,they has revealed the commercial essence of search engine service,getting rid of the world-wide-web mirage created by the commercial browsers,and attacked the negative things existing in Internet like junk mails and so on.This kind of revealing and criticizing depend on techniques controlled,applied or invented by them,and play positive roles in purifying current media and conceiving new media. Reference | Related Articles | Metrics | Comments（0） Select Strengthening the Function of Science and Technology News in Public Emergencies TAO Xian-Du Journal of Jishou University（Social Sciences）    2006, 27 (5): 63-67.   Abstract （1652）      PDF（pc） （613KB）（1178）       Knowledge map    Save Public emergencies have frequently happened in the recent years,which have caused great concern from governments and publics.The function of science and technology news in public emergency is mainly seen in four aspects:its warning function;its explaining,opinion-leading,and society-stabling function;its scientific knowledge-spreading function;and its scientific reflection and mass-supervising function.Report of science and technology news in public emergency should be correct and timely,and show deep humanity concern.Its function in public emergency should be strengthened. Reference | Related Articles | Metrics | Comments（0） Select Cultural Consciousness and Self-presentation of Muslims in Present-day China—— An Investigation Focused on Muslim Communication  ZHAO Guo-Jun, MA Gui-Fen Journal of Jishou University（Social Sciences）    2006, 27 (5): 68-72.   Abstract （1646）      PDF（pc） （1676KB）（1265）       Knowledge map    Save Chinese Muslims are an ethnic community of Islam who live in a Chinese social context and enjoy an Islamic culture.The community of Chinese Muslims incorporates Hui ethnic minority group,Uygur ethnic minority group and other 10 Muslim ethnic groups as well as some Muslims among other ethnic groups in China such as Han ethnic group,Mongol ethnic minority group,Dai ethnic minority group,etc.For various reasons in history,Chinese Muslims could not well express themselves for quite a long time.But with the great social change taking place in China in the first half of the 20th century,some of the Chinese Muslims assimilated themselves in the whole context of social change and,equipped with a cultural consciousness,spoke on behalf of the Muslim community by means of starting publications and setting up educational institutions.Since the 1980s when opening and reform policy was being carried out in China,the cultural consciousness of Chinese Muslims was waken once more,and they took to starting publications as an important way of self-presentation.Muslim Communication,first published in the late 1990s,is such a kind of Muslim publication. Reference | Related Articles | Metrics | Comments（0） Select On Exploiting Author Resources of the Publishing Houses ZHANG Yu Journal of Jishou University（Social Sciences）    2005, 26 (3): 161-164.   Abstract （1706）      PDF（pc） （149KB）（1266）       Knowledge map    Save Author resources are important resources that should be known well and exploited by publishing houses.This paper expounds the characteristics of author resources and puts forwards some proposals of exploiting effectively author resources based on the analysis of the relevant problems that exist in publishing houses. Reference | Related Articles | Metrics | Comments（0）