Abstract: In the context of media convergence,the contemporary visual gradually break through the limitations of traditional media,to a new stage of spread across media.The stage to present the paradigm of innovation,the information reconstruction,the convey new features,such as pluralism,cross-border integration shows the inheritance of traditional media forms and modern transformation of the aesthetic experience.Medium of expression of medium interface interactions,the information technology,the complementary,the consumption of visual design,popularization of user participation,and many other dynamic model constitute the drive of visual spread across media，also became an important dimension of visual communication to explore.

Key words: media convergence, visual communication, cross the media, driving model