Abstract: The advanced newspapers and periodicals put the social benefits in the first place,which was determined naturally by the particular historical background in modern China.The social benefits outlook of the newspapers and periodicals are reflected in their guiding principles,such as the general purpose of saving the country and enlightening the people.In achieving this purpose,the workers in newspaper and periodical industry have to promote their qualities and professional skills,and keep balance the economic and social benefits,etc.

Key words: advanced newspapers and periodicals, in modern china, social benefits outlook