Journal of Jishou University(Social Sciences) ›› 2005, Vol. 26 ›› Issue (3): 161-164.

• Communication • Previous Articles     Next Articles

On Exploiting Author Resources of the Publishing Houses

  

  1. (Publishing House,Hunan Normal University,Changsha Hunan 410081,China)
  • Online:2005-07-15 Published:2012-08-06

Abstract: Author resources are important resources that should be known well and exploited by publishing houses.This paper expounds the characteristics of author resources and puts forwards some proposals of exploiting effectively author resources based on the analysis of the relevant problems that exist in publishing houses.

Key words: author resources, non-exclusive property, professional property, exploiting

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