Journal of Jishou University(Social Sciences)

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Empirical Research on the Measurement of Circulation Efficiency of Tea and the Developing Trend in Wuling Mountainous Areas

LI Dingzhen,WANG Xingxin   

  1. (College of Business,Jishou University,Jishou 416000,Hunan China)
  • Online:2017-03-01 Published:2017-03-09

Abstract: Tea industry is a characteristic industry in the Wuling Mountainous Areas,and also a key industry in the local practice of targeted poverty alleviation.By applying factor analysis,this paper measures the circulation efficiency of tea from 2005 to 2015 in five tea production bases in Wuling Mountainous Areas.A general rising trend of circulation efficiency is found,showing three stages of low efficiency,orderly circulation,and steady growth.Based on the development trend in different stages and analyzing the obstacles,this paper puts forward some suggestions to enhance circulation efficiency and realize poverty alleviation through tea industry,which include accelerating collaborative development,improving the circulation structural system,promoting the strategy of brand,and so on.

Key words: Wuling Mountainous Areas, tea, circulation efficiency;developing trend

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