Abstract: Consumption is a self skill of individual life,and image is the essential element of the consumption society.Through advertisements and mass media,consumption culture has endowed merchandise with symbolic intention and value,inspiring people’s feeling s and desires.Coding consciousness of daily life,recomposing daily experience and constructing self-identity makes it possible for aesthetics,as a daily life ideology,to dominate social life in a luring way instead of a forceful one.Thus consumption culture has participated the individual self design and the practice in the course of commercialization and aestheticization,and is actively involved in the process of reconstructing way of life and daily life.

Key words: consumption culture, way of life, image creation, commercialization, aestheticization