Abstract: From the perspective of difference theory,the “rich second generation” of college students is the inevitable result of social differences and is the inevitable outcome of divergent thinking period in society.For the “home-oriented” point of view of the Confucianism,most Chinese companies have formed a governance model by their family members respectively,which have caused “rich second generation” college students to take shape.The somewhat exaggerative individuality of “rich second generation” show a striking contrast between those individuality of “poor second generation” college students,the striking difference is a new problem to be solved by college ideological and political work.

Key words: difference, rich second generation