Abstract: Eco-tourism is an important way for the sustainable development in Wulingyuan scenic area,the world’s natural heritage.Starting from relevant theories of eco-tourism,this paper analyzes the significance in developing eco-tourism in the area.Aiming at the favorable conditions and disadvantages,the paper puts forward some measures from several aspects,including creating industry environments,constructing ecological infrastructure,developing new eco-tourism projects and carrying out brand strategy.

Key words: ecological tourism, development strategy, Wulingyuan scenic area