Journal of Jishou University(Social Sciences Edition)

Social Justice in the Vision of Care Ethics

MAI Ke-尔.Si-Luo-Te

Journal of Jishou University（Social Sciences）, 2011, 32(4): 1-5.

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Like the actions or attitudes of a society,the laws,institutions and customs of the society are just if they reflect or express empathically care motivation of those who are responsible for the making and maintaining of them.Similarly,this rule can apply to the economical institutions.Empathy is sensitive to the absolute badness of situations.If care ethics-has to play a substantial role in the issues of social justice,then sympathy is of vital significance in empathically-based care ethics.Care ethics can not only deal with individual moral matters,but also can be extended to cover large-scale or international moral issues.

Climate Ethics：Theoretical Dimensions and Basic Principles

HUA Qi-He

Journal of Jishou University（Social Sciences）, 2011, 32(4): 6-9.

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The climate issue is both a political and an ethical issue.As a prominent social ethics,climate ethics is beyond the eco-ethics,and it is the ethical aspects of international relations and one branch of applied ethics as well.No harm principle,precautionary principle and principle of justice are the three basic principles of climate ethics.

Value Rationality and Defect of the Discourse Ethics of J.Jurgen Habermas

WANG Huai-Jun

Journal of Jishou University（Social Sciences）, 2011, 32(4): 10-13.

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The Discourse Ethics of J.Jurgen Habermas is a modern ethical paradigm,extended from his theory of communicative action,whose study boundary is limited to moral application of practical rationality strictly,so it shows features of deontology,formalism,Cognitive psychology and universalism.Its important significance lies in not only reiterating rational value and criticizing moral skepticism and moral situationism,but also responds moral nihilism and relativism strongly,brought by post-modern thoughts.Of course,the Discourse Ethics is not perfect,because it has embodied stylized and idealized limitations.

Secret Version of Philosophy of Right and Class Theory of Marxism

LIU Cong

Journal of Jishou University（Social Sciences）, 2011, 32(4): 14-17.

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Secret version of Philosophy of Right reveals Hegel’s radical character.Hegel’s concern on reason and reality and power of the monarch and other issues is not a reflection of his political conservative position,but the expression of his revolutionary sentiments.After understanding of the political economy,Marx quietly played down the criticism against Hegel’s conservation.However,under the influence of Hegel’s Philosophy of Right,Marx turned his attention to the field of economy.The praise of revolution in Philosophy of History and the affirmation of the superiority of the right to life in Philosophy of Right both latently contained the idea that historical progress was achieved by the revolution and rebellion was inevitable by the poor for their rights to life,which became a preview of Marx’s class theory.Marx inherited Hegel’s ideas about revolution and property rights,which ultimately developed into the political theory for the proletariat to seize political power and survival.

On the Concept of Happiness of Kant

ZHANG Mao-Kun

Journal of Jishou University（Social Sciences）, 2011, 32(4): 18-20.

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It remains a hot topic of the relationship between happiness and virtue among ethicists. In ancient Greece, there was a big difference in understanding happiness and virtue, which was regarded as an argument between Stoicism and Cyrenaics. Later, there still is a difference between sensibility of happiness based on empiricism and deontology based on apriorism. On the basis of the former research, Kant thinks that people with virtue are happy and virtue is the presupposition of happiness by taking the value of matching happiness with virtue into consideration. The concept of supreme happiness is an important theoretical reference for establishing a happy and harmonious society in today.

Subjectivity of ImageIdeas of Classical Aesthetics of China

YANG Chun-Shi, YANG Chen

Journal of Jishou University（Social Sciences）, 2011, 32(4): 21-25.

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Compared to the intersubjectivity of modern aesthetics,the intersubjectivity of classical aesthetics of China is pre-intersubjectivity,in which the subject and the object have not fully separated,and the subject hasn’t gained its independent position.The image ideas of China’s aesthetics are the typical embodiment of this classical intersubjectivity.The formation of image ideas has experienced the combination of image and representation,which reflects the philosophical state of the oneness of the heaven and the human beings.Generated by aesthetics,image can break through the restraints of material selfness and spiritual selfness,and reach the aesthetic state of intersubjectivity.

Natural Aesthetics in Ancient China

CHEN Wang-Heng

Journal of Jishou University（Social Sciences）, 2011, 32(4): 26-29.

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The natural Aesthetics of ancient China with the written records can be traced back Three thousand years ago.It is the literature work called "the Book of Songs".Since then,different theoretical views emerged in large numbers,such as Confucius’ view of ambition sustenance;Confucius and Qu Yuan’s view of moral metaphor;Qu Yuan’s view of emotional sustenance;Tao Yuanming and Zong Bang’s view of apperception of Taoism and Zong Bing and Wang Wei’s view of free imagination.There are two of the most important persons:the first one is Liu Zongyuan of Tang Dynasty.He remarked that "the beauty does not spring from itself,but it depends on somebody who sees it." The second one is named Sushi.He proposed the point of being together with the natural landscape in spirit of life.

Daily Life-oriented Aesthetic Ideology

SU Shi-Lai, TIAN Ni

Journal of Jishou University（Social Sciences）, 2011, 32(4): 30-33.

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Aesthetics and ideology is closely related.On the one hand,aesthetics is one of the forms of ideology; on the other hand,ideology has been frequently reflected by means of aesthetics.As one form of ideology,aesthetic ideology is neither false ideology nor false reproduction of reality,and it provides no Utopia escaping from reality.Aesthetic ideology reproduces real social relationship which supports our illusion construction of "reality".It moulds,organizes,widens and dominates our daily existences,and it is the inescapable social reality and social existence.

Study on the Aesthetic Modernity of Shen Congwen’s Literary Theory

LIN Tie

Journal of Jishou University（Social Sciences）, 2011, 32(4): 34-38.

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Western modern thoughts must be indigenized when they come into Chinese modern literary theory.When the aesthetic modernity of anti-enlightenment rational was brought into the field of enlightenment,independent spirit and non-utilitarianism of literature aesthetic were endowed with utility color.Shen Congwen advocated the independence of literature and art.Furthermore,he explained and protected self-discipline character of literature and art in the way of emphasizing literature aesthetic form,whereas,emphasis of the aesthetic independence and aesthetic forms finally falls onto the aesthetic of human life.In other words,the issue of aesthetic and life are combined in this way,and life salvation is obtained through ways of aesthetic.He advocated “divine nature” of aesthetic idealism to deny phenomena of realistic secular survival,philistine and mammonism,and in this way to achieve the ideal of aesthetical survival.

A Comparative Study of Feminism between Shen Congwen and Kawabata Yasunari

TIAN Xiao-Lin

Journal of Jishou University（Social Sciences）, 2011, 32(4): 39-42.

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Both Shen Congwen and Kawabata Yasunari are famous writers of the international literary world in the 20th century.Their unusual and similar life and emotional experiences attribute to their attention both to women and feminine beauty.As to women,they unanimously have complex and incompatible emotions,preference and praise on the one hand,prejudice and contempt on the other hand.Analyzing and comparing the writings of the two writers can help us interpret their feminism and thus help us further understand the two writers’ works to a large extent.

Practice Quality of Cultural Consciousness

LI Jin-Qi, TONG Ping

Journal of Jishou University（Social Sciences）, 2011, 32(4): 43-46.

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Cultural consciousness is not an abstract concept but a kind of practical activities with purpose and pertinence.The emergence,development and realization of cultural consciousness is closely related to practical activities of human beings,which is characterized with practice quality.Cultural consciousness can only be shown by creative practical activities reflecting human’s nature strength,which makes the judgment of subject position,subject role,subject appeal as the first task of cultural consciousness.Practice is the basis,motivation and purpose of cultural consciousness.People can only get entry into cultural consciousness by scientific choice of practice approaches,mastering of practice tools,attaching great importance to practice arts,and facing the world with active practice spirits.

The History Outlook of Cultural Morphology and the Evolution of Modern Chinese History Study

LI Chang-Lin, XU Liang-Li

Journal of Jishou University（Social Sciences）, 2011, 32(4): 47-50.

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According to the history outlook of cultural morphology,a few Chinese scholars had studied the sino-foreign historical culture in China in the 1940s.The school of “Strategies of the Warring States”,led by Lei hai-zong,had great influence on the modern Chinese history.Since the 1950s,some scholars have applied it to world history study,and have promoted the development of history study in China.

On the Relationship between the Miao and Central Plains Costumes——Refuting to the “Central Plains Origin” of the Miao Costume

YANG Dong-Sheng

Journal of Jishou University（Social Sciences）, 2011, 32(4): 51-54.

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Today Miao costume is the richest in patterns and colors;its source has aroused the attention of scholars both at home and abroad.“Central Plains Origin” thinks that today Miao costume is the result of being affected by Central Plains costume,but it lacks reliable theoretical basis and the necessary argumentation foundation,and thus is debatable.In this paper,the author puts another view that the present Miao costume is the result from its own evolution.

Ecological Wisdom Expression of Gate’s Spatial Structure——A Case Study of Pole-fence Structure of the Dong Minority

ZHANG Xiao-Chun, LI Xiao-Ming

Journal of Jishou University（Social Sciences）, 2011, 32(4): 55-57.

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The gate structures of Dong minority such as pole-fence structure,not only function as keeping out wind and rain,protecting from malaria and moist,but also the cultural,building aesthetic and artistic values.It contains the view of the universe and primitive belief system of “the life divine nature” in the Dong minority ecological buildings.Its open spatial structure constitutes a closed space that is the indication of human nature of the spatial structures and the depth indication of ecological building worldview,in which the residents and the dwelling houses assist mutually,the feeling and the world are interlinked,and the Man and the Nature are in harmony.

On Constructive Function of Practice and Literature and Art

ZHANG Yu-Neng

Journal of Jishou University（Social Sciences）, 2011, 32(4): 58-61.

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From functional perspective,practice has mainly affirmative constructive function,transformative function,and negative deconstructive function.They correspond to practical freedom,quasi-freedom,and anti-freedom and then produce grace,sublime and humor,ridicule,ugliness in aesthetic realm correspondingly.These practical functions restrict and affect literal and artistic form and development in aesthetic form.Practical constructive function produces free,harmonious and gentle literal and artistic form from graceful aesthetic form.Practical transformative function produces quasi-free,surging and masculine literal and artistic form,and un-free,contradictory and inverted literal and artistic form from sublime and humor,ridiculous aesthetic form,and realizes the transform from classic art to modern art.Practical deconstructive function produces alien,deformed literal and artistic form from ugly aesthetic form and realizes the transform from modern art and post-modern art.

Views of Functions of Imagery in Modern Chinese Poetics

ZHANG Wen-Gang

Journal of Jishou University（Social Sciences）, 2011, 32(4): 62-65.

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In the construction of modern Chinese poetics of imagery,the critics mainly discussed the functions of imagery from the following aspects:conveyance of beauty of poem,accumulation of strength,presentation of poetic quality,and function of intermediary agent.Conveyance of beauty of poem refers that imagery can convey visual beauty,auditory beauty and connotative beauty;accumulation of strength refers that imagery is full of strength and vitality and contains great potential;presentation of poetic quality refers that imagery is the most basic and important element of poem and it distinguishes poem from other arts;function of intermediary agent refers that imagery is not only an intermediary agent connecting feeling and emotion,but also an intermediary agent combining the author and outside world.

On the Artistic Spirit of Ouyang Xiu’s Prose

YIN Di-Ting

Journal of Jishou University（Social Sciences）, 2011, 32(4): 66-70.

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Moral quality,personality,temperament and thought all contribute to the unique artistic spirit in Ouyang Xiu’s prose.Firstly,it is represented in his pioneer spirit to regard it as his own duty to manage the country;secondly,it is represented in his critical spirit to abhor evils as deadly foes;and thirdly,in his literature innovation spirit.All these make him a master scholar of all generations.

The Three-dimensional Establishment of the “Afforestation” System in Contemporary College Students’ Personal Writing

JIANG Xin-Hong

Journal of Jishou University（Social Sciences）, 2011, 32(4): 71-73.

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This paper aims at establishing the writing motivation rank,predominating in life necessities,emotional need,aesthetic need,and employing "afforestation" as the personal writing motivation system.It is to develop the guiding and teaching of psychological problems and reach the personal cognitive abilities so that students can promote effects of “afforestation” automatically in personal writing psychology.Applying the teaching strategy of “five-step promotion” is to optimize the“afforestation” progress in teaching personal writing.Contemporary college students’ oriented as they are,the three of them establish the three-dimensional “afforestation” system of personal writing.The first one is the basis and the premise,the second one the essence and the difficult point,and the last one the key and stress.

On the Music Characteristics of “Nuo Song” in the Great Xiangxi Sphere

MO Xiang-Zhang, WANG Rong-Fang

Journal of Jishou University（Social Sciences）, 2011, 32(4): 74-77.

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“Nuo Song”,a kind of folk song showing mysterious religious worship and multiple folk-custom,is rich in the great Xiangxi sphere.It has diverse modes,plain melody,simple structure.Closely connected with the unique regional environment and folk custom,it is characterized by local,dialectical,free features and simple music style.

Construction of Team Spirit for Leading Body of Colleges

YOU Jun, LI Jing-Jun

Journal of Jishou University（Social Sciences）, 2011, 32(4): 78-81.

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The team spirit of leading body closely reflects the sense of overall situation,collaboration and service spirit,and functions as guidance,aggregation,stimulation,and control.Enhancement of team spirit of leading body in colleges are of vital significance for the perfection of collective leadership mechanism in colleges,improving the working style of college leaders,and strengthening the governance capability of leading body of colleges.The strengthening of team spirit of college leading bodies should focus on the theoretical study of Marxism,construction of harmonious working environment,promoting those with strong team spirit as core members of leading body,and carrying out collaborative practices,so as to make a leading body with excellent team spirit.

On the Political Functions of China’s Civil Social Organizations

WEI Huan

Journal of Jishou University（Social Sciences）, 2011, 32(4): 82-85.

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Under China’s socialist market economy,it is important to emphasize and fully play the political function of civil social organizations to meet the requirement of democratic and political development in constructing a harmonious relationship between the country and society.The major functions of civil social organizations are seen in the following aspects:making up for the deficiency of social failures and sharing the responsibility of the government’s social management;protecting the civil political rights and promoting the procedures of democratic decision-making;encouraging the transformation of government functions and impelling the political reform.

Status Quo and Analysis of the Political Involvement of Muslim Women in Northwest Regions

MA Gui-Fen

Journal of Jishou University（Social Sciences）, 2011, 32(4): 86-89.

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Muslim accounts for 97% of the population in Guanghe county of Gansu province.In recent years,more and more women here took part in the political affairs.But the involvement ratio is still pretty low due to some economic,cultural,educational factors,their low concerning awareness,social division of labor,social role and recognition as well as their own recognition and so on.

On Small Towns’ Special Irreplaceable Function

XU Jing-Yong

Journal of Jishou University（Social Sciences）, 2011, 32(4): 90-94.

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During the process of urbanization in our country,it has always been a contentious topic whether to develop big cities or small cities and towns.It’s quite necessary for us to look back and reflect theoretically and practically.Principles issued by the central government in the twelfth "Five-year Plan" pointed out specifically that our country should rely on big cities,focusing on medium and small cities,form city agglomeration with a large radiant effect,so as to promote the coordinated development of medium and small cities and small towns.They also emphasized the enhancement of public services and inhabitancy in small towns by softening the terms for the settlement of migrants.The strategic position of small towns has never altered.

An Empirical Study on the Relation between Rural Labor Force Transfer and Income Gap

YANG Zong-Jin, LU Ming-Fang

Journal of Jishou University（Social Sciences）, 2011, 32(4): 95-97.

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Rural labor transfer is an important way to narrow the income gap and realize agricultural modernization.The present situation witnessed a bidirectional causality between rural labor transfer and income gap,which means that,in short term rural labor transfer can prohibit the broadening of the income gap,and in long term rural labor transfer widens the income gap.Therefore,we can narrow the income gap by way of strengthening employment training,eliminating employment discrimination,perfecting social security system so as to establish a long and effective protection mechanism for rural labor transfer.

An Empirical Analysis of the Relations between Hunan Rural Finance and Economic Growth

DENG 恩

Journal of Jishou University（Social Sciences）, 2011, 32(4): 98-101.

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This paper adopted the Granger causality test and co-integration method to analyze the relationship between the Hunan rural finance and economic growth empirically.The research demonstrated the existence of co-integration from 1997 to 2008 in the rural real money balances growth rate (M/P),the deposit rates (R) and the township enterprise loan (FL),among which the M/P and the FL could affect the gross output of the agriculture,forestry,animal husbandry and fishery but the other can’t.Besides,based on regressive analysis,this paper accomplished the quantitative analysis about the three factors.These testified that deepening rural financial and the agricultural loan could facilitate the rural economic growth in certain degree in Hunan province.

Regional Public Problems Management and Establishment of Collaboration Mechanism between Local Governments

ZHOU Wei

Journal of Jishou University（Social Sciences）, 2011, 32(4): 102-105.

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Now days,the frequent occurrences of regional public problems highlight the conflict between the governance model of introversive administration and unilateral administration in traditional bureaucracy and the externality characteristics of regional public problems.This requires strengthening the cooperative governance between local governments.However,practices show that the current cooperative mechanism of local governments cannot fundamentally solve the regional public problems due to low efficiency,lack of legal and institutional protection.Therefore，the establishment of collaborate mechanism between local governments beyond the basis of local governments cooperation,strengthening systematic construction,legal protection construction,responsibility sharing and penalty mechanism,and multi-center management mechanisms construction have become one of the important ways for the governance of regional public problems.

Optimization of Self-organization Function of Comprehensive Agricultural Production——Based on the Perspective of Dissipative Structure Theory

WU Xiong-Zhou, YANG Chan

Journal of Jishou University（Social Sciences）, 2011, 32(4): 106-109.

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Comprehensive agricultural production system has the basic conditions of dissipative structure and owns self-organization function.Urbanization and industrialization have weakened its self-organization function to some extent.In order to optimize the self-organization function,we should increase negative entropy flows,strengthen the non-balance and the nonlinear characteristics,and expedite the giant fluctuation.

Establishment of Regional Innovative System Led by the Local Universities——An Empirical Study Based on the of the Core City Circle of Changsha,Zhuzhou,and Xiangtan in Hunan Province

PAN Jun

Journal of Jishou University（Social Sciences）, 2011, 32(4): 110-113.

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The core city circle of Changsha,Zhuzhou,and Xiangtan in Hunan province is in need of a regional innovative system led by the local universities for four reasons,namely the requirement of building comparative advantage and regional development,the inadequate competence of local enterprises to start business,the perfect match of innovative advantage of local universities and industrial development and concerning successful experiences of combination of production,teaching and research.

System Deficiency,Counter Elimination and Social Stratum Solidification

WANG Wen-Long

Journal of Jishou University（Social Sciences）, 2011, 32(4): 114-118.

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With the deepening research of economic development,capital system has gradually replaced material capital,financial capital and human resource capital,making it the core in economic development.Only those systems that protect private property,reduce market transaction cost,and promote equal opportunity for individual development can enjoy the priority in system competition.However,in present China,rights are commonly linked with resource monopoly,causing increasing counter elimination and stratum solidification and lowering the efficiency of general resource distribution.A threat to China’s modernization,it has also caused tremendous human resource waste and intensified social crisis.Only by systematic innovation and market reform can we break the monopoly of the special interest groups to rights and resources，regain systematic priority and realize sustainable development.

Change,Structure and Discourse:the Macroscopic Explanatory Perspective of Mass Disturbances

NIE Jun

Journal of Jishou University（Social Sciences）, 2011, 32(4): 119-122.

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As China carried out the policy of reform and opening-up and market economy since the late of1970s,great changes have taken place in China,such as profound transformation of economic system,deep going alteration of social structure,great adjustment of interest configuration and radical change of people’s ideas.Small changes have taken place in the structure of state and society,and the pattern of strong state and weak society have not changed a lot,therefore social organizations have not played an significant role in social governance.Because of damage to their interests,the vulnerable groups have gradually developed a psychology of unfairness and relative deprivation,which have become the mainstream discourse of bearing hatred towards officials,the rich and inequality.Great social changes,the pattern of strong state and weak society,and the formation of discourse of hatred towards officials,the rich and inequality have constituted the political and social factors of the mass disturbances that frequently take place in temporary China.

The Legal Connotation and the System Construction of Marine Ecological Compensation

CHENG Gong-Shun

Journal of Jishou University（Social Sciences）, 2011, 32(4): 123-127.

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The legal system of marine ecological compensation is a combination of legal regulations that rule social relationships generating from the course of marine ecological compensation.Any legal system of ecological compensation which neglects the value of marine ecology,and the importance of the sustainable development of human society,does not have the lasting vitality.The ultimate purpose of marine ecological compensation is to protect or restore ecological function or ecological value of marine ecosystems.The construction of the legal system of marine ecological compensation must be based on identifying its connotation and understanding the current legislative,administrative and judicial situations and the lacks.And it must also be expanded around the essential factors,such as the subject of legal relationships,forms of ecological compensation,compensation standards,funding sources,etc.

TANG Ying

Journal of Jishou University（Social Sciences）, 2011, 32(4): 128-131.

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The insurant is the subject of right of claim for insurance benefits which is the result of the concerning transferring.The beneficiary is the subject of the derived right of claim for the insurance benefits.The beneficiary’s insurance not only confined to the event of death,but also can be applied to the property insurance.The right of claim for insurance benefits before the accident is incomplete creditor’s right.To be more specific,they can only ask for maintenance,not for actualization.Due to the different reasons of transferring,the production of beneficiary has two ways,namely determined by agent and by law.In a breakdown,it can either be determined in a specific way or can be decided by the contract.

On China’s Antimonopoly Penal Clause from American and Japanese Antimonopoly Criminal Laws

ZHU Zheng-Yu

Journal of Jishou University（Social Sciences）, 2011, 32(4): 132-134.

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With relatively complete legal systems,America and Japan punish monopoly by means of criminal laws.Only at the initial stage and lacking experience,antimonopoly law in China has been criticizing since its appearance.Leaning useful experience from America and Japan is a necessary way to establish and perfect the antimonopoly law system in our country.

On the Encoding of Objects by Visual Discourse

DANG Xi-Min

Journal of Jishou University（Social Sciences）, 2011, 32(4): 135-138.

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Objects,as the subjects expressed by visual discourse,must be in accordance with the governance of visual discourse if they want to be manifested in the visual texts.People’s feelings are midway between objects and visual discourses.Ways of feelings pose a big challenge for objects and at the same time are subject to the curb of visual discourse order.The object can also fight against the visual text,raise some requests for visual discourse and stimulate the renovation in visual discourse.The birth of visual machine can produce another round of visual discourse by technology thinking,so as to make the relationship between things and visual discourse become more complex.

Digital Avatar:Another Possibility of Self Fulfillment——Analysis of Avatar Phenomenon in New Media Art

LIN Jing

Journal of Jishou University（Social Sciences）, 2011, 32(4): 139-142.

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The “avatar” phenomenon in new media art reflects the complicated relationship between people and avatar in every aspect from the establishing of exterior forms to displaying of interior emotions and establishing oneself.Through avatar,though men can save their bodies,experience several kinds of emotions and surpass themselves,there exists the risk of pursuing illusory perfection,being trapped in the emotional marsh and losing oneself.To some extent,it indicates that only when men keep an appropriate tension with the avatar can they pinpoint their positions correctly to satisfy the need of self-fulfillment.

Public Crisis Information Stream and Operation Mode Based on Optimal Control——From the Perspective of Cloudcomputing

ZHANG Yu-Liang

Journal of Jishou University（Social Sciences）, 2011, 32(4): 143-146.

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Public crisis information stream contains four aspects of contents including warning information stream,commanding stream,resources stream and pseudo information stream.Traditional transmission mode of public crisis information includes both simplification chain transmission mode and multidimensional grids transmission mode.But the two modes expose a lot of drawbacks in their actual operation.The operation mode based on cloudcomputing technology will undoubtedly has a certain value for the optimizing of operation mode for public crisis information stream.

On the Dialectal Differences of Comparative sentences of Tujia Language

XIANG Liang

Journal of Jishou University（Social Sciences）, 2011, 32(4): 147-150.

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The dialectal differences of comparative sentences of Tujia language are revealed in their different comparative marker,word order and auxiliary words of Tujia dialects.Comparatively speaking,the Chinese impression on the northern Tujia language is less than on the southern Tujia language,especially the distinct comparative sentences of northern Tujia language possess its inherent forms,while the comparative sentences of southern Tujia language are basically inclined to Chinese,which not only reflects the differences of grammatical patterns in Tujia dialects,but also reflects the imbalance of Chinese impression on Tujia dialects.

Optimization of Meta-language Expressions in EFL Classroom

YAN Li

Journal of Jishou University（Social Sciences）, 2011, 32(4): 151-153.

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Meta-language is a concept shared by human language and machine language,whose inherent regularity can be externalized as the expressions similar to the ones in natural sciences.Based on the understanding,the meta-language in EFL classroom should hold the characteristics of meta-language and comply with the rule about the interaction of various factors in teaching,and its expressions should be optimized in three aspects:the objectives,the content and the form,so as to push the standardization on classroom meta-language by the idea of its formulation.

Pragmatic Adaptive Framework and Structure of Language

HUANG Liang-Bo

Journal of Jishou University（Social Sciences）, 2011, 32(4): 154-157.

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Composition and decomposition are based on the theory of grammar that words are the smallest units in use,however this cannot offer an explanation to the actually existed pragmatic adaptive frame,illustrated by the model of topic and supporting sentences and the model of progression of theme and rheme sentences,which satisfy composition and decomposition of texts.

Images of Vehicles of Metaphors in English Advertisements and Their Translation Strategies

YANG Lan-Mei

Journal of Jishou University（Social Sciences）, 2011, 32(4): 158-160.

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A wide range of metaphors exist in the industry of English advertisements,and the main element of an advertisement text is the image,which comes from daily life and is represented by means of a simile or metaphor,personification or metonymy;an image is crucial in metaphor translation in an advertisement,based on features of advertising texts and cultural characteristics of the English language and the Chinese language.This paper proposes the four translation strategies like retaining the original image,reshaping the image,blurring images on the translation of images.

Individual Variation and Language Transfer

LI Zhan-Hui, MAO Gui-Chu

Journal of Jishou University（Social Sciences）, 2011, 32(4): 161-162.

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SLA researchers have always drawn on the difference and similarity between L1 and L2 to explain and analyze the phenomenon of language transfer.However,many researches have indicated that transfer is mainly related to learners’ specific traits,including their personality as well as the proficiency in L2.These variables can determine to a large extent the chances of language transfer.

On the Conception of College Moral Education Niche

MA Qian

Journal of Jishou University（Social Sciences）, 2011, 32(4): 163-165.

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Ecological niche is an important term in the research of ecological system and ecological competition.It could widen the horizon of college moral education by interdisciplinary application.On the base of the niche theory,the ecological niche of college moral education,which is the result of the ecological competition of college moral education,could be defined as the position and function of a college moral education unit in the college moral education ecological system.The competitive ability of college moral education influences the breadth of its niche directly.The ecological niche of college moral education has several dimensions.Every college moral education unit has different niches in the dimensions of space,time,resource,scale,etc.

Study on the Construction of Three Education Platform for Engineering College Students Entrepreneurship

LI You-Ping

Journal of Jishou University（Social Sciences）, 2011, 32(4): 166-168.

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For engineering college,they must reform training model of entrepreneurship,build three major entrepreneurship education platform.Through the concept,structure and system innovation,management platform can promote entrepreneurship education in the university with a comprehensive,whole range and efficient way;education platform can train college students with creative ability,practical ability and entrepreneurial ability interactively;through training,practice and actual combat base,practice platform can enhance students entrepreneurial qualities.

On the Transition of the Management of Educational Practice:from College-oriented to Multiple Construction

CAI Hua

Journal of Jishou University（Social Sciences）, 2011, 32(4): 169-171.

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Educational practice is an important stage in the students’ career development.Presently,the college-oriented management cannot meet the pre-career demand for teachers.It is important to transfer from college-oriented to multiple construction so as to train more highly-qualified teachers.

Implement of Five Projects and Promoting Employment Job of Colleges in Western Ethnic Areas——A Case Study of Jishou University

XIONG Wen-Bin

Journal of Jishou University（Social Sciences）, 2011, 32(4): 172-174.

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