Abstract: A wide range of metaphors exist in the industry of English advertisements,and the main element of an advertisement text is the image,which comes from daily life and is represented by means of a simile or metaphor,personification or metonymy;an image is crucial in metaphor translation in an advertisement,based on features of advertising texts and cultural characteristics of the English language and the Chinese language.This paper proposes the four translation strategies like retaining the original image,reshaping the image,blurring images on the translation of images.

Key words: English advertisements, metaphor, images of vehicles, translation strategies