Table of Content

    15 November 2008, Volume 29 Issue 6
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    Ethnology and Anthropology Study
    On the Traits of the Primitive and Religious Culture in Xiangxi
    ZHENG Ying-Jie, GU Yu-Chun
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  1-8. 
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    The traits of primitive and religious culture in Xiangxi are seen in its eternal mystery,multiple cultures,and conventional entertainment.
    On the Transfiguration of Modern Surviving Clan Units
    QU Zhou-Lian
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  9-13. 
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    Clan unit is a common traditional social unit among the many ethnic groups in our country.After several political shocks since the founding of PRC,the traditional clan units have been changing greatly.Now the remaining clan units will not disappear suddenly,instead,they are well concealed and sustainable,figuring transfiguration.This paper mainly analyzes the transfiguration features of these remaining clan units.
    Unity in Heterogeneity:the Multiple Roles of the Religious Worker in the Course of Socialization——A Case Study of Islamic Imam in Ludian County
    MA Yan-Kun
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  14-17. 
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    It is the task of a religious worker to spread religious knowledge and lead his adherents to practice their religious belief.However,in the course of socialization,the religious worker’s role has been expanded,becoming someone weaving between the government and the people.By participating in government activities and conveying government will,the religious worker has promoted the unity between nation and society,and government and the people.The Islamic imam is a best example to illustrate this.
    Economics
    On How to Balance Economic Growth and Inflation Control
    XU Jing-Yong
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  18-22. 
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    Nowadays inflation has become a global threat.Different from the previous inflations in our country,inflation this time is not only impelled by demand,but also by higher cost and input,which adds difficulty to inflation control.The key measure to maintain stable and fast economic growth and control the increasingly high price,however,is to find a balance between them.
    Analysis on Industry Cluster Rent and Its Economic Effect under the Background of Global Value Chain
    ZHUANG Jin-Cai, WU Bi-Bo
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  23-29. 
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    The deepening of value chain has greatly put a demand on the resource space for the internal growth of an enterprise,and the pursuit for rent is its power mechanism.Based on value chain,this paper explores the competition advantage of industry cluster in global value chain,which is depended on the management of global value chain.Also,by analyzing with rent theory,the authors have analyzed the innovation in each step,classified the rent of different value chain form,illustrated the economic effect and discussed the internal and external power for the advantage of industry cluster.
    On the Strategy of Service Export to Promote Economic Growth
    HU Yue-Hong, LIU Hui
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  30-35. 
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    By utilizing relevant statistics from 1985 to 2006 to analyze how service export influences economic growth,this paper gives a demonstration proof and suggests some policies to promote service export of our country.
    Study on the three rural problems
    On the Right Disposition and Benefit Sharing of Land Trade in the Rural Areas
    LI Chang-Jian, YUAN Rong-Jing, WANG Peng-Yu
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  36-40. 
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    The existing property law has made the property right and its relating rights clear for land trade in the rural areas.However,the problems in rural land trade can not be solved only by property law.Instead,the mechanism to dispose right and share benefit is the key to solve these problems.Based on the right of rural land development,it is an effective way in our country to construct a benefit-sharing mechanism of land trade by implementing rural land system and then arranging accordingly.
    On the Reality of and Reasons for the Low Level of an All-round Well-off  Society in Wuling Mountainous Areas
    LV Xue-Fang,XIAO Ying-Sheng
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  41-46. 
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    By comparing the level of all-round well-off society with the national level,this paper explores the reasons why the well-off level is low in Wuling mountainous areas.
    On the Measures to Guarantee the Minimum Living Standard Security System in the Rural Ethnical Areas
    LI Qiong
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  47-50. 
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    Constructing a minimum living standard security system?in the rural ethnical areas is necessary both to guarantee the right to exist and develop economy.Due to the large impoverished population and high rate of poverty,the minimum living standard security system is difficult to cover all the population and provide a sufficient standard.Therefore to construct this system in the ethnical rural areas,we must develop economy,raise more funds,and combine multiple measures to guarantee the successful implement of the system.
    Literature
    Intentional Object of Phenomenology and Literary Thought
    ZHANG Yu-Neng
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  51-56. 
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    Phenomenology studies “pure conscious phenomenon”,but this “pure conscious phenomenon” is an intentional object against the dual antithetical thought in traditional western metaphysics.The idea of intentional object is subjective and idealistic in philosophical ontology;however,when it is used to analyze and appreciate literary works,it reveals the aesthetic subjectivity of literary activities and creates a literary theory in which the subject and object are united.
    On the Issues of Dialogism and Poetics of Discourse——Research on Bakhtin’s Discourse Theory(II)
    LIU Han, SU Shi-Lai
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  57-63. 
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    It is the core in Bakhtin’s theory that discourse possesses the feature of dialogism,which is shown in two aspects.Firstly,when discourse is used to address its object,it produces dialogue with other discourses;secondly,the dialogism of discourse is presented with the precondition that the listener does exist,and its purpose is to acquire reply and dialogue.Based on whether dialogism is presented or not in structure and form,Bakhtin classifies text style into novel and poem,and he further thinks that compared with natural sciences,the essence of social sciences such as poetics lies in that it takes discourse as its way of existence,and it has an internal dialogism.
    On the Issues of “Where There Is No Late Qing Dynasty,There Is No May Fourth Movement” and the Starting Point of Contemporary Chinese Literature
    LIU Cheng-Yong
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  64-68. 
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    Wang Dewei’s idea that “where there is no late Qing Dynasty,there is no May Fourth Movement” mainly focuses on the starting point of contemporary Chinese literature.The idea is influential.However,it is also controversial due to his research perspective and the miscellaneous narration of the idea.Wang wobbles between the modernity discourse of late Qing Dynasty literature and the post modernity narration strategy,constructing and deconstructing discourse and causing a self denial of the discourse.This is because that he can not properly deal with the relationship between late Qing Dynasty literature and the literature of May Fourth Movement and it’s no strange why his idea is criticized.
    On Wang Wei’s Self-knowledge of the Musical Features in His Poems
    WANG Zhi-Qing
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  69-75. 
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    Wang Wei has an unsurpassed position in composing poems into music.His poems are different from those in the early Tang Dynasty in that he composes poems into music at an early stage,and his works are large in number and complete in form and are of high quality.The basic elements and features of his musical poems are characterized by “popular emotion,folk topic,and simple language”.His especial self-knowledge in composing poems into music is based on his understanding of the “special custom,special effect,and special condition of musical poems”.
    Aesthetics
    On the Origin of Body Beauty of Historical Chinese
    FANG Ying-Min
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  76-80. 
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    The origin of body beauty of prehistorical Chinese is the outcome of human practice and social culture,in which sexual selection plays an important role if the “natural form” is created by labor.The naked body statues are the artistic sign of prehistorical Chinese to gradually develop their aesthetical sense of body.
    On the Aesthetic Traits of Ouyang Xiu’s Prose
    YIN Di-Ting
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  81-86. 
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    Due to his excellent articles and pure morality,Ouyang Xiu was praised as a master scholar of generations.This paper analyzes three aesthetic traits of his prose,firstly,gracefulness and concinnity;secondly,simplicity and expressiveness;and thirdly,mild and natural style.The paper also analyzes the reasons why these traits are formed.
    Information and communication
    On the Effect of Direction
    LI Ming-De
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  87-92. 
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    The effect of direction does not lie in what the director says,but in what effect has been created on the people who are directed.Whatever effect it might be,the director should notice the cause of formation,and take proper measures to confirm the positive effect and eliminate the negative one.If positive effect is not properly confirmed,it might gradually weaken and might take great effort to initiate.On the hand,the acceleration of negative effect might develop into danger if it is not properly led.
    The Features and Cultural Contribution of Etching Industry in Hunan and Hubei Provinces during the Qing Dynasty
    JIANG Ling
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  93-98. 
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    The main content of etching industry in Hunan and Hubei provinces during the Qing Dynasty covers the traditional history books,books for imperial examinations,children’s books,and books for daily life and folk art.They are delicately designed,printed,and bound,to the like of mass people.The cultural contribution of the etching industry is that it popularizes culture and knowledge,meets the cultural and practical demand of the mass people.
    Cultural Studies
    On the Origin of Hunan Huagu Opera and the Custom of Witchcraft
    ZHENG Shao-Rong
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  99-103. 
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    Hunan Huagu Opera has a close relationship with the custom of witchcraft on the origin.Huagu Opera originates from the ceremonial of exorcizing ghost in the Lantern Festival，and the early characteristics of Huagu Opera performed by teen-age youths is the remnant of children exorcizing ghost in ancient times.Lots of operas and music for voices of Huagu Opera are derived from the play of witchcraft.This is the evidence that the two are close in their origin.
    On the Protection and Innovation of Festival Culture in the Ethnical Areas——A Case Study in Enshi Prefecture
    YANG Guang-Zong
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  104-107. 
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    Festival culture,as an important token of ethnical culture,reveals their unique features,expresses their emotions,succeeds their culture,and shows their identity of the ethnical people,and it is the most charming feature and cultural symbol in the process of civilization.Taking a case study in Enshi Prefecture as an example,this paper explores the modern value in protecting festival culture of the ethical people,tries to find the existing problems and suggests countermeasures.
    Management science
    On the Competition Strategy of Ping An Life Insurance Company in the Minority Areas of Xiangxi
    JIANG Cai-Fang
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  108-111. 
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    Differentia and centralization are Ping An Life Insurance Company’s main strategies in its product and service in the minority areas of Xiangxi (in the west of Hunan Province).To ensure the success of the strategies,it is necessary to establish strategic organization,emphasize training,widen its selling channel,maintain the reputation of the company,promote service quality,and construct culture of the enterprise.
    An Exploration into Poverty Alleviation and Economic Development by Promoting Tourism Industry in Xiangxi Prefecture
    LI Ke-Shuang
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  112-115. 
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    With its unique tourist resources,convenient transportation and location,as well as the government support,Xiangxi Prefecture has a favorable condition to promote tourism industry so as to alleviate poverty and develop economy.In doing this,the followings should be taken into consideration:firstly,emancipate the mind and unify understanding to strengthen to leading role of the government;secondly,put the tourism industry in a proper position and give prominence to poverty alleviation and economic development;thirdly,maintain the quality of tourism industry and add cultural element to it;and fourthly,try to raise more money to promote the tourism industry so as to alleviate poverty and develop economy.
    On the Ecological Safety,Restoration,and Maintenance in the Tujia Ethnic Areas—— A Case Study in Yongshun County
    WANG Li-Hua
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  116-121. 
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    Based on the ecological investigation in Yongshun County and other Tujia ethnic areas,this paper discusses the ecological change,restoration,and maintenance in the Tujia ethnic areas.Measures are suggested to improve ecological environment from the aspects of changing clan concept,developing living skill,system guarantee,main ecological construction,and the mode of agricultural economy.
    Linguistics
    On the Auxiliary Verbs of the Tujia Language
    LI Qi-Qun, LU Mei-Yan
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  122-129. 
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    Auxiliary verbs are those that indicate possibility,willingness,and need.Auxiliary verbs of the Tujia language all have their corresponding negative forms,most of which possess the grammatical category of perfective aspect.They can only take verbal objects and can not form the structure of “…bu (negative)…”and “bu…bu”.Neither can they answer questions individually.Their function and usage are different from the Yi language,a branch of Tibetan-Burman language family.
    On the Folk Coinage of Characters of the Miao People in Xiangxi Area
    YANG Zai-Biao, LUO Hong-Yuan
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  130-134. 
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    In 1956,a set of Latin alphabet was coined by the government for the common use of the Miao People in Xiangxi(the western part of Hunan Province).However,though no writing system existed and was commonly used in the area before that,five kinds of Miao characters were made in the folk society,among which four belonged to words of quadrate Chinese characters,and one belonged to alphabetic Chinese characters,each being used in different areas.The methods of coinage of Miao characters included phonetic loan characters,pictophonetic characters,associative compounds,analogy,and alphabetization.
    A Cognitive Analysis on English Structural Ambiguity
    LI Xiang-Qun
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  135-138. 
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    This paper analyzes English structural ambiguity in cognitive perspective with figure-ground theory.The research aims to examine the cognitive cause of ambiguity,thus supplying a new perspective for the explanation of structural ambiguity.
    On Improving English Writing Skills of the Graduate Students
    XIANG Qiao-Yun
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  139-141. 
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    This paper discusses several ways to improve English writing of the graduate students,including the application of the lexical chunks,the method of cohesion,negative transfer,and other aspects.
    Education
    On the Brain Drain in Universities of the Less-developed Areas
    YI Xiao-Ming, LI Guang-Han, GAO Hui
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  141-148. 
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    Due to the restriction of nature,geography,economy,government policy and the mechanism within universities,brain drain in the universities of the less-developed areas is getting more and more serious,greatly hindering the development of local higher education and economy.To solve this problem,this paper suggests some countermeasures for the government at all levels and the university authority respectively,including financial aid,reforming evaluation mechanism,promoting mechanism,management system,and so on to create a good environment for the brains.
    On the Relationship between the Development of High Education in Ethnical Areas and the Construction of a Harmonious Society
    TANG Xin-Ping
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  149-154. 
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    Higher education is important in constructing a harmonious society,and it has a deep influence on the economy,politics,and culture in the ethnical areas.On the other hand,a harmonious society in the ethnical areas can provide material support for the development of higher education.Based on the above understanding,some suggestions are put forward to balance the relationship between the development of higher education and the construction of a harmonious society in the ethnical areas.
    On the Combined Application of Cognitive Therapy and Cognitive Education in Psychological Counseling
    PENG He-Fen
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  155-159. 
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    Psychological counseling and moral education can be combined to form an all-round development of human beings.Cognitive therapy in psychological counseling and cognitive education in moral education are closely linked in their purpose,content,and method.Therefore,when the consultants use cognitive therapy to conduct psychological counseling in universities,they should bear the basic principle of the harmonious application of cognitive therapy and cognitive education in their mind,and pay attention to the fusion of cognitive education so as to reach long-term effect.
    Pedagogic Curriculum Reform Based on the Concept of Reflective Teachers in Teachers’Colleges
    WEI Shu-Min
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  160-162. 
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    The concept of reflective teachers embodies a brand-new idea of teacher development that is totally different from the traditional concept of technical teachers.The implementation of the New Curriculum for basic education calls for reflective teachers.As the major place for training school teachers,the teachers’ college should focus on developing students’ abilities of self-reflection and learning.According to the concept of reflective teachers,Pedagogic Curriculum can be classified into three sections:pedagogic theoretic courses,practical activity courses and pedagogic scientific research courses.
    Marxism
    The Dialectical Reflection on Scientific Development and Harmonious Society
    ZHANG Zhong-Liang, YANG Yue
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  163-166. 
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    Scientific development is the value orientation and objective basis to construct a socialist harmonious society,and in turn,a socialist harmonious society is the pursuit and goal of scientific development.Therefore we must adhere to the unity of the two.The starting point and final goal of scientific development and harmonious society are both people oriented,stressing the main status of people and that practice is their resources.Only by relying on people can we achieve scientific development and enhance social harmony.
    A Study of Marx on Historical Fate of Capitalism
    DONG .Hua-ErDan
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  167-170. 
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    Contemporary capitalism has been many new changes, but these new changes don't change the nature of capitalist private ownership , Thus it also can't resolve the capitalist society basic contradictions, social alienation still exists, Therefore the capitalism perishes and socialism succeed inevitably are the inexorable law of human history development .
    Information and Archives
    On the Construction and Development of the Small and Medium-sized Library E-reading Rooms
    ZHOU Tong, CHEN Zi-Jun
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  171-173. 
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    Starting from the situation in the small and medium-sized library E-reading rooms,this paper analyzes the existing problems and suggests some countermeasures.
    The Challenge of Blog to the Ideological Education of College Students and the Countermeasures
    XIE Jun
    Journal of Jishou University（Social Sciences）, 2008, 29(6):  174-176. 
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    This paper first introduces the situation of blog on the Internet and its influence on the ideological education of college students,and then it suggests some countermeasures to deal with the challenge.
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