Abstract: With the continuous improvement of the application platform and the gradual formation of user habits,vertical screen short video has become an excellent field for body visual image load and body aesthetic appreciation.Users also achieve their own expression and gain value recognition in the process of performance and appreciation.Not only that,the vertical screen short video also uses one-handed vertical holding,vertical image and big data feedback to achieve the upgrade of body presence and human-computer interaction,which further attracts users' attention and becomes a new entrance to a new round of Internet business model evolution.It is worth noting that at present,while changing users' consumption patterns and concepts,vertical-screen short videos are also entangled by consumerism,which once fell into the throes of media ethics anomie and communication ecological imbalance.

Key words: vertical screen short video, body aesthetics, human-computer interaction, consumerism