Abstract: As one of the dominant cultural forms of contemporary China,mass culture depends on visual image symbols to a great degree.The process of cultural production and consumption in the practice of visual expression has not only indicated this,but also clearly reflected the overall mental attitude and social mentality in contemporary China,deeply revealing the series of conflicting structures of limited free will,limited introspection standpoint and limited rule consciousness,and the cultural force of mass culture in the aspects of visual justice,visual ethics,and visual literacy.By virtue of this process,the tendency of consumerism and cynicism and the question of social transformation in contemporary China can also be reflected critically and constructively.

Key words: mass culture, practice of visual expression, social mentality, consumerism, cynicism, social transformation