Abstract: Due to social discrimination,culturalprejudice,systematic suppression,lack of channels to express their benefit as well as many other factors,there is no collective identity recognition in the homosexual ethnic groups.Instead,self-differentiation and fragmentation is getting more and more serious,leading to invisibility of the subject and weak identity recognition of the ethnic group,unable to share unified collective identity and culture.There are two forms of gay social movement under the concealed identity and differentiated ethnic group:one is the non-resistant homosexual movement,the other is the gay consumerism,the so-called “pink economy” which shows the transformed fields from politics to economy.The homosexual ethnic groups’ social movement is determined by their eco-environment and self-characteristics,and the non-resistant signal,cultural interference,manifestation mode,and homosexual consumerism may all be regarded as local recognition and movement mode.

Key words: identity recognition, ethnic division, homosexual consumerism, homosexual social movement