Abstract: Consumerism culture is the main cultural reproduction model during the modernity process. With disguise of globalization, this culture has been pushing and promoting the aesthetics to the colonization of everyday life, promoting the process of aestheticization of everyday life. Aesthetic modernity is reflective and Critical dimension of modernity, we should reflect and Critique of the ideology of everyday life covered by consumption and aesthetics, expose the falsehood of social life as an ideology, and reveal aesthetic mirage and consumption politics manifested in the daily life of the consumption age.

Key words: aesthetic modernity, consumerism, critique of the ideology