Abstract: In the heat of consumerism,the well-sold women’s fashion magazines give us the information of goods;meanwhile,they themselves,as a big consumer text,are giving the significance of creating,i.e.the traditionally deeply-rooted sexual discrimination in a patriarchal society and the on-going fashionable consumerism.As two-leveled metaphors of fashion magazine,which is the large symbol of consumerism,they are put into the interior of fashion magazines through constructing deep meaning.

Key words: women&rsquo, s fashion magazines, symbolic consumption, ideology