Abstract: Behind the boom of western Pleasure Theory in the 20th century is the prosperity of cultural industry.With the cultural intervention in economic field,the arrival of the era of mass consumption,and the respect to emotion,culture is redefined;and the rational-perceptual aesthetic sense in western literary field is replaced by the pleasure in the culture-political-economic context.How to understand and deal with pleasure has become a core issue in western cultural industry.Since the beginning of psychoanalysis school,pleasure,as life experience,has been established as the source of power of capitalist cultural industry.As a way of social reproduction and economic strategy,pleasure has become the subjective force of consumers' expression of meaning,identity and political demands.What is worth reflecting is that the illusory nature of pleasure and the manipulation of pleasure by capitalist ideology are also the deep-seated chronic diseases accompanying the development of cultural industry.

Key words: pleasure theory, cultural industry, anti-repression, subject empowerment, ideology