Abstract: Rural community capital is the value that people accumulate for a long time in the process of rural production and life,and can be used continuously to promote rural development.The essence of rural revitalization in the new era lies in adhering to the concept of capital-orientation and realizing the all-round activation of rural community capital."Man" is the basis and subject of capital activation in rural communities.The purpose of rural community capital activation is to achieve sustained capital appreciation and promote the endogenous power of rural community capital system,so as to promote the all-round revitalization of rural areas and the full coordinated development of urban and rural areas.Unblocking the channels of capital flow in urban and rural areas,giving full play to the function of capital guidance and emphasizing people's contentment is the key to capital activation in rural communities.The basic methods of activation include embedded integration and spillover output.In practice,we should conduct in-depth investigation and research,pay attention to capital function and capital identification,find out capital weak points,stimulate capital activity,break through mechanism barrier,and realize capital convection and so on.

Key words: capital, capital of rural community, capital activation, rural revitalization