吉首大学学报(社会科学版) ›› 2026, Vol. 47 ›› Issue (2): 54-67.DOI: 10.13438/j.cnki.jdxb.2026.02.007

• “中国自主知识体系建构”专题 • 上一篇    下一篇

文化自信引领讲好中国故事的历史逻辑、价值意蕴与实践进路

颜吾佴,陈博   

  1. (北京交通大学 马克思主义学院,北京 100044)

  • 出版日期:2026-03-01 发布日期:2026-02-06
  • 作者简介:颜吾佴,男,北京交通大学马克思主义学院教授,博士生导师;陈博,女,北京交通大学马克思主义学院博士生。
  • 基金资助:
    国家社会科学基金思政专项一般项目(23VSZ094)

Cultural Confidence as the Guide to Telling China's Story Well:Historical Logic,Value Implications,and Practical Pathways

YAN Wu'er,CHEN Bo   

  1. (School of Marxism,Beijing Jiaotong University,Beijing 100044,China)

  • Online:2026-03-01 Published:2026-02-06

摘要:文化自信为讲好中国故事提供了强有力的价值引领,而讲好中国故事则可进一步彰显和增强文化自信。回溯历史脉络,把握历史逻辑,中华文明的连续性特质为讲好中国故事提供了一脉相承的本体论基础;中国共产党的文化传承构成了讲好中国故事的实践主线;中国共产党从文化自知到文化自信的认知进阶,则形成了讲好中国故事的动力机制,为中国叙事创新与传播拓展注入了持续动能。着眼于中华民族伟大复兴战略全局和世界百年未有之大变局,讲好中国故事已然成为捍卫中华民族的文化主体性、全面提升国际话语权、推进铸牢中华民族共同体意识、促进文明交流互鉴和驱动文化创新的必然要求。讲好中国故事既是一个重大的理论问题,更是一个重大的实践问题,对其具体实施路径的优化,核心就是要基于中华文明具有的突出的连续性、创新性、统一性、包容性、和平性来进行具有世界意义叙事内容的重塑,解决好“讲什么”的问题;构建全民外宣新生态,打造多元传播主体,形成传播合力,解决好“谁来讲”的问题;将战略思维、辩证思维和历史思维贯穿叙事全过程,创新叙事方法,完善全媒体传播矩阵,强化技术赋能,解决好“如何讲”的问题。

关键词: 文化自信, 讲好中国故事, 中国共产党, 中华文明, 历史逻辑, 价值意蕴, 实践进路

Abstract:

Cultural confidence provides powerful value guidance for telling China's story well,while excelling in this narrative endeavor further manifests and strengthens such confidence.Tracing the historical trajectory reveals its underlying logic:the distinctive continuity of Chinese civilization offers an ontological foundation with an enduring lineage for telling China's story;the cultural stewardship of the Communist Party of China (CPC) constitutes the practical main thread of this undertaking;and the Party's cognitive progression from cultural self-awareness to cultural confidence forms a dynamic mechanism that continuously energizes the innovation and global dissemination of Chinese narratives.Situated within the strategic context of national rejuvenation and unprecedented global transformations,telling China's story well has become imperative for (1) safeguarding the cultural subjectivity of the Chinese nation,(2) comprehensively enhancing China's international discourse power,(3) fostering a strong sense of community among the Chinese people,(4) promoting civilizational exchanges and mutual learning,and (5) driving cultural innovation.As both a significant theoretical and practical task,optimizing its implementation hinges on three core pathways:(1) reshaping narrative content with global significance by drawing on the salient characteristics of Chinese civilization—namely,its continuity,innovativeness,unity,inclusiveness,and peacefulness—to address "what to tell";(2) building a nationwide public diplomacy ecosystem,diversifying communicators,and forging a synergistic communication force to resolve "who tells";and (3) integrating strategic,dialectical,and historical thinking throughout the narrative process,innovating storytelling methods,refining the all-media communication matrix,and leveraging technological empowerment to answer "how to tell".

Key words: cultural confidence, telling China's story well, the Communist Party of China (CPC), Chinese civilizationhistorical logic, value implications, practical pathways

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