吉首大学学报(社会科学版)

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电视问政:公共新闻的建设性取径及其协商效力——以南宁电视台《向人民承诺》为例

万忆,陈文敏   

  1. (1.上海交通大学 媒体与传播学院,上海 200240;2.吉首大学 文学与新闻传播学院,湖南 吉首 416000)
  • 出版日期:2020-09-01 发布日期:2020-12-18
  • 作者简介:万忆,男,上海交通大学媒体与传播学院教授,博士生导师。
  • 基金资助:
    国家“万人计划”领军人才资助项目(1140KZ0117431);湖南省哲学社会科学基金项目(19YBA282)

TV Politics:the Constructive Approach of Public News and Its Consultative Effect:Taking Nanning TV Station's Promise to the People as an Example

WAN Yi,CHEN Wenmin   

  1. (1.School of Media and Communication,Shanghai Jiao Tong University,Shanghai 200240,China;2.College of Literature and Journalism,Jishou University,Jishou 416000,Hunan China)
  • Online:2020-09-01 Published:2020-12-18

摘要:善政与善治是国家治理现代化的理念共识。在公共新闻事业的驱策之下,媒体问政成为“公共善治”的重要代议平台,其中电视问政最具典型性、仪式性、场景性和参与性。南宁电视台《向人民承诺》是电视问政类节目的典型代表。电视问政顺应了媒介社会功能的转型:它脱胎于传统客观性新闻,内生于公共新闻,又体现了建设性新闻的诸多特点,从舆论监督功能到民主促进功能再到建设功能,既有所囊括,又有所超越。在注意力分散的智媒时代,以长视频节目形态“在场”的电视问政当前面临着观众离场、平台转场、节目融场的困境与挑战。在未来发展上,电视问政应向网络问政学习并与之融会,在新闻建设性等方面作出调整,走向更广阔的社会层面,拓展意见表达的空间;在公共生活的对话与协商中,促进公众参与,拓宽民主广度,以充分实现其作为“公共善治”代议平台、政民互动渠道、政府协商途径的功能。

关键词: 媒体, 电视问政, 公众, 公共新闻, 政府协商, 协商民主

Abstract: Good politics and good governance are the conceptual consensus of the modernization of national governance.Driven by public journalism,media participation in politics has become an important representative platform for "good public governance",among which television politics is the most typical,ceremonial,situational and participatory.Nanning TV Station's "Promise to the People" is a typical representative of TV political programs.TV politics conforms to the transformation of the social function of the media:it is born out of traditional objective news and inherent in public news,and embodies many characteristics of constructive news,from the function of supervision by public opinion to the function of promoting democracy and then to the function of construction,being inclusive and transcendental.In the distracted era of smart media,TV politics,in the form of long video programs,is currently facing the difficulties and challenges of audience departure,platform transition and program fusion.In the future development,TV politics should learn from the network politics and integrate with it,making adjustments in the constructive nature of news,moving towards a broader social level,and expanding the space for opinion expression.And in the dialogue and consultation of public life,it should promote public participation and broaden the breadth of democracy,so as to fully realize its function as a representative platform for "public good governance",a channel for interaction between the government and the people,and a way for government consultation.

Key words: media, TV politics, public, public news, government consultation, consultative democracy

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