Abstract: Cultural production in ideological and political education constitutes a form of practice with distinct ideological attributes.Its core objective is to disseminate mainstream ideology and values through cultural carriers,thereby shaping and consolidating social consensus while enhancing cultural confidence.Driven by the dual forces of value guidance and cultural construction,it engages deeply in the cultural production and reproduction of mainstream ideology.This cultural production exhibits distinctive characteristics:a clear ideological orientation,the integration of historical inheritance with contemporary innovation,collaborative resonance among multiple actors,and a deep reliance on media convergence and technology.A multidimensional synergistic approach—encompassing content innovation,form renewal,communication optimization,and institutional safeguards—should be adopted to systematically construct a mainstream value field,thereby enhancing the relevance and effectiveness of ideological and political education and strengthening its guiding role.

Key words: ideological and political education, cultural production, connotation, characteristics, pathways