Journal of Jishou University(Social Sciences) ›› 2005, Vol. 26 ›› Issue (4): 84-87.

• Cultural Studies • Previous Articles     Next Articles

On the Function of Cultivation Theory——Reflect on Cultivation Theory of Communication

  

  1. (School of Journalism and Communication,Hunan Normal University,Changsha,Hunan 410081,China)
  • Online:2005-10-15 Published:2012-08-05

Abstract: Mass media is a channel for people to know the outside world,through which people express their views toward society.Cultivation theory,which originated in the1960s and has been improved continuously,explores the influence of TV on the construction of society.The recent exploration into methodology of cultivation theory has made it more thorough and complete.

Key words: TV, cultivation theory, methodology

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