Abstract: Cultural economization is a highly integrated product of culture and economy,cultural industry being the prominent and typical form.The development of cultural industry in China should follow correct value orientation.To develop cultural industry in China,the fine cultural traditions should be the root,the socialist core values be the guide,people –oriented concept be the essential pursuit,and the priority of social benefits be the benefit view.The correct value orientation is supposed to be guided by socialist core values,combing excellent cultural tradition，humanistic pursuits and social benefits.

Key words: China&rsquo, s cultural industry, value orientation；socialist core values；cultural tradition；people-oriented；social benefits