文化差异与农业“走出去”跨文化管理策略分析

doi:10.13438/j.cnki.jdxb.2018.02.010

摘要/Abstract

摘要：“一带一路”倡议背景下，农业“走出去”成为推动我国农业发展和保障粮食安全的必然选择，而文化差异对于农业“走出去”品种和技术的选择、劳资关系的处理、土地问题的处理、风险的应对以及国际舆论压力的化解都有所影响。为此，中国农业企业需要进行跨文化管理，首先应正确识别文化差异，其次招揽跨文化管理人才、进行跨文化培训与人才本土化，再次通过跨文化沟通与文化融合形成新的团队文化，最后将企业其他战略与跨文化管理进行协同。政府也可以通过多种方式为农业“走出去”跨文化管理保驾护航，主要体现为完善信息服务体系、建立风险评估机构与保险制度、培育行业协会以及进行文化合作。

关键词： 一带一路, 农业, 工商人类学, 文化差异, 跨文化管理

Abstract: Under the"Belt and Road Initiative",agriculture "going global" has become an inevitable choice for promoting agricultural development and ensuring food security in China.However,cultural differences affect the choice of varieties and technologies in agricultural "going global",as well as the management of labor relations,the handling of land issues,the response to risks and the resolution of international public opinion pressures.To this end,China's agricultural enterprises need cross-cultural management.Firstly,cultural differences should be correctly identified.Secondly,cross-cultural management personnel should be recruited to carry out intercultural training and talent localization.Thirdly,a new team culture should be formed through intercultural communication and cultural integration.Finally,the enterprises' other strategies should be collaborative with cross-cultural management.The government can also escort cross-cultural management of agriculture "going global" in various ways,mainly by improving the information service system,establishing risk assessment agencies and insurance systems,fostering trade associations,and conducting cultural cooperation.

Key words: Belt and Road Initiative, agriculture, business anthropology, cultural differences, cross-cultural management

于永达，韩振国. 文化差异与农业“走出去”跨文化管理策略分析[J]. 吉首大学学报（社会科学版）, DOI: 10.13438/j.cnki.jdxb.2018.02.010.

YU Yongda,HAN Zhenguo. Cultural Differences and Cross - cultural Management Strategies of Agriculture Going Global[J]. Journal of Jishou University（Social Sciences）, DOI: 10.13438/j.cnki.jdxb.2018.02.010.

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