Journal of Jishou University(Social Sciences)

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The Building Path of Inclusive Business Model in the Contiguous Poverty-stricken Areas——A Multiple Case Study in Wuling Mountainous Areas

TIAN YU,LU Fenfen,YU Zhengdong   

  1. (1.College of Business,Jishou University,Jishou 416000,Hunan China;2.College of Management,SUN Yat-Sen University,Guangzhou 510275,China)
  • Online:2016-07-01 Published:2016-07-19

Abstract:

Facing the characteristics of differentiated market environment in the contiguous poverty-stricken areas,the enterprises may take different patterns to build inclusive business model.In the government market resulted from the government procurement,enterprises can construct an inclusive business model mainly through promoting the development of industry cluster,since the government procurement can greatly promote the industry cluster in the contiguous poverty-stricken areas.In the consumer market,the enterprises may build their inclusive business model chiefly by means of redefining the product and the market.In facing the outside market,the enterprises may establish the inclusive business model by reconstructing the value chain and promoting the development of industry cluster.Furthermore,when the enterprises reconstruct the value chain,they can redefine the two ways of purchase or the production.

Key words: contiguous poverty-stricken areas, differentiated market, inclusive business model, Wuling Mountainous Areas

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