Abstract: At present,some local rural cultural activity centers are faced withthe site,building,and function vacancy without real embeddedness into real rural life,which needs urgent governance.From the perspective of embeddedness theory,this paper constructs an interpretation framework of "embedded environment-embedded process-embedded result",and analyzes the evolution process of L village cultural activity center in D county from the initial vacancy to "suspended embedding" and then to "substantial embedding" rural life.The governance logic of the vacancy of rural cultural activity center is found in the embedded environment which is the root of the vacancy;the optimization of embedded process and the improvement of embedded environment which is the governance path;the key factor of supervision which causes the change of embedded process and the embedded environment;and the internal embedded forces which drive rural industry,improve living standards and satisfy local culture and entertainment.The key to the governance of rural cultural activity center lies in the supervision and political pressure to force the grass-roots level to optimize the embedded process,and the multiple measures to strengthen the embeddedness in the dimensions of structure,relationship,cognition and so on.At the same time,it is supplemented by industrial revitalization and promotion of cultural demand to stimulate the internal driving force,and finally achieve substantive embeddedness.

Key words: rural cultural activity center, vacancy, suspended embedding, substantive embedding, supervision