Abstract: Profit model is a bottleneck in the integrated development of traditional media and emerging media.Due to the embezzled advertisement,replaced content,diverted audience,and covered profit platform,the profit model of traditional media has been completely subverted by the emerging media,and the effect of the existing integration practice is not so significant.To promote the integrated development of traditional media and emerging media,we need to rely on the emerging media platform to reconstruct an effective profit model for specialized content.This task is divided into two levels:one is how to rely on the emerging media platform,which is mainly related to the basic direction of profit model construction;the other is how to effectively fight for income,mainly related to the specific countermeasures of profit model construction.

Key words: media convergence, profit model, traditional media, emerging media