Abstract: Wine culture plays an important part in national traditional culture.Wine culture has a fairly long history in both China and Japan,which is the result of agricultural culture.Wine-drinking customs differ a lot in China and Japan,such as wine name,wine ethics,and wine etiquettes,owing to the factors of living environment,traditional cultures,etc.Through the comparative study of the Chinese and Japanese wine culture,we can better understand the features of the Chinese and Japanese wine culture,and boost the exchange and development of cultures through both countries.

Key words:  , China and Japan, wine culture, wine ethics, wine etiquettes