Journal of Jishou University(Social Sciences) ›› 2012, Vol. 33 ›› Issue (6): 141-147.DOI: 10.3969/j.issn.1007-4074.2012.06.021

• Economics • Previous Articles     Next Articles

On the Value Presentation and Generative Mechanism of Tourism Creativity

  

  1. (1.Institute of Tourism and Geographical Science,Yunnan Normal University,Kunming 650041,China;2.The Bureau of Culture of Taierzhuang District,Zaozhuang 277400,Shandong China;3.Institute of Resource and Environment Science,East China Normal University,Shanghai 200062,China)
  • Online:2012-11-15 Published:2012-12-13

Abstract: Tourism is a creative-based industry,and creativity is the initiator of tourism economy,which is important to develop tourism product,cultural tourism park and cultural tourism industry.Analyzing tourism industry chain with smile curve,it is found that the additional value of tourism creativity is mainly embodied in the three steps of research,marketing,and production,relating to creative study,advertisement science,and psychology.Based on knowledge and experience,taking creative thinking as major method,and pre-conditioned by subjective motivation,tourism creativity is mainly manifested with the form of inspiration after the three stages of preparation,brewing,and clarification.

Key words:  , tourism creativity, smile curve, creative thinking, anomaly mixing and matching, meaning production

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