Abstract: Promoted by the new media revolution,traditional animation industry,represented by new media animation,is moving to pan-animation industry,and it has become an integral part of soft power of culture all over the world.Under such circumstances,animation practitioners should be well literate in writing,computer and vision.They should turn personal taste,skill and aesthetic interest into popular tendency,bearing cultural mission in mind,cultivating cultural literacy and setting cultural goal.

Key words:  , pan-animation, talents, cultural literacy