Abstract: The folklore resources are the characteristic and superior tourism resources in Xiangxi.The development of the folklore tourism resources must be distinctive,protective,participatory,cultural,market-oriented,vernacular,primitive and natural.This paper illustrates Xiangxi folklore tourism strategies form five aspects,emphasizing that the folklore resources must be developed and exploited systematically and harmoniously so as to speed up the economic development in Xiangxi.

Key words: Xiangxi, folklore tourism, resource develo