Abstract: One of the three functions of a modern university is to serve society. However,how to find the exerting point is a realistic problem for many universities,especially for those local universities. If the problem is solved,the local universities will find their irreplaceable social values and functions and form their unique characteristics in running universities. Taking a case study in Jishou University,this paper explores into the missions,functions,and unique characteristics of local colleges and universities.

Key words: local colleges and universities, missions and functions, unique characteristics in running colleges and universities