Abstract: TV is a social culture,and its ideological nature determines that it should fully reveal the beauty of social life.This requires that TV program producers should put it into the initial position to eulogize the social cantus while putting their individual style into full play to demonstrate the beauty of society and life.Also,TV program can be said to be the rebirth of some filtered image,so TV programming should stick to the aesthetic principle to fully demonstrate the beauty of true life and imago.Further more,TV is a mass medium,which requires the program producers to learn from the excellence of national tradition,and make full use of its advantages to meet the mass demand for culture.

Key words: TV, programming, aesthetic principle