Abstract: We are beginning to realise from the angle of ecological world outlook that one of the grave subjects in the current economic ethics researches is to es tablish an eco- ideal wherein a new foundation of economic ethics is to belaid. The core of such an eco-ideal is to set up a standard law of  respecting the natural economic system, with its ultimate goal being to complete the conversion of the economic ethical concept and to help the economic ethics out of its contemporary difficult plight.

Key words: economic ethics, eco-ideal, ecology, contemporary