Abstract: Rural ethic construction,as one part of the governance of rural public affairs,is not only affected by the action logic of the state,the local government,the villageParty branch committee,village committee,and the farmers,but is also restricted by the existing "power-interest-norm" network in the rural areas.The former is a hierarchical logic dominated from top to bottom,and the later constitutes the negotiation logic of horizontal equal interaction.The game of the two kinds of logic restricts the final effect of the rural ethic construction.From the current practice,the dominant vertical and hierarchical logic cannot fully fit with the rural horizontal logic,which causes difficulties in rural ethic construction.The decline of public life brought about by the individualization of rural society has further worsened rural ethic construction.In order to promote rural ethic construction,we should take the reconstruction of rural public life and the cultivation of benign social capital as the key content,and adopt the two-way path of combining hierarchical top-down with horizontal equal interaction.

Key words: rural ethic construction, rural construction, rural governance, governance of public affairs