Observation of Business Organization's Strategy and Behavior from the Perspective of Business Anthropology——Academic Thinking Based on Internet Era

doi:10.13438/j.cnki.jdxb.2018.02.011

Abstract

Abstract: As a new discipline that applies the theory and method of anthropology to the study of practical problems of business management,business anthropology can provide a unique perspective and model of thinking for existing research.Using the thinking of business anthropology to explore the internal motivation and logic of the business organization's strategy and behavior model under the Internet era from the evolving mode of "biological evolution",it points out that human commercial civilization has produced three new variables through "self-evolution",i.e.,new species,new entrance and new soil.The new species is a product of the combination of capital and entrepreneurship.Based on the "personality" business strategy,it will lead to a new generation of business entrance,while the primary soil for commerce has been shifted from industry and cities in traditional industrial age to data and calculations.It is precisely under the influence of these three new variables that the tactics of modern business organizations are constantly changing and developing.

Key words: business anthropology, internet era, business organization's strategy and behavior, evolution

HUANG Binyun,FAN Wei,LI Min. Observation of Business Organization's Strategy and Behavior from the Perspective of Business Anthropology——Academic Thinking Based on Internet Era[J]. Journal of Jishou University（Social Sciences）, DOI: 10.13438/j.cnki.jdxb.2018.02.011.

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