Abstract: This article selected from Panhu and Xin female legend,Miao drum dance,Tujia waving dance,Mao Gu Si dance,Chen He high cavity,Miao Tiaohua,paper cutting (tiger chisel),Miao silver forging skills,Tujia Diaojiaolou To create the skills of nine national non-heritage projects to conduct research,found in the process of industrial transformation low level of culture,intellectual property protection awareness,most of the inheritance has been agingand so on many problems.This paper analyzes the reasons that affect the transformation of the non-project industry around the government,the enterprise，the market,the people and the inheritance.Five different types of intangible cultural heritage projects,such as folk literature,traditional dance,traditional drama,traditional art and traditional handicraft skills,are explored to explore different industrial transformation mechanisms,which is expected to provide reference for other different types of non-heritage projects in China.

Key words: intangible cultural heritage, industrialization, transformation mechanism