湖南红色旅游形象定位与红色名人资源的开发

吉首大学学报（社会科学版） ›› 2010, Vol. 31 ›› Issue (5): 103-107.

湖南红色旅游形象定位与红色名人资源的开发

（湖南财政经济学院工商管理系，湖南长沙 410205）

出版日期:2010-09-15 发布日期:2012-03-16
作者简介:符太浩（1961-），男（土家族），湖南张家界人，湖南财政经济学院工商管理系教授。
基金资助:
湖南省社科联项目（0603011B）

Image Positioning of Red Tourism and Resources Development of Red Celebrities in Hunan

(Department of Business Administration,Hunan University of Finance and Economics,Changsha,Hunan 410205,China)

Online:2010-09-15 Published:2012-03-16

摘要/Abstract

摘要：作为现代中国革命的主要策源地和早期中国共产党人摇篮的湖南，诞生了一批中国现代史上最著名的红色名人——湘籍革命家群体，并获得了“革命摇篮，领袖故里”的美誉。红色名人资源是发展湖南红色旅游的重要依托，目前这一资源已得到有效开发，但也存在着资源整合度低、开发效益不佳、开发视野狭窄、开发模式单一等问题；因此，培育旅游精品、明确市场定位、强化资源整合、加强区域合作、更新展示模式，是进一步推进湖南红色旅游健康、有序、和谐发展的关键。

关键词： 红色旅游, 湖南红色名人, 旅游资源开发

Abstract: As the main source of modern Chinese revolution and the cradle of early Chinese Communists,Hunan province cultivated a group of most famous red celebrities in Chinese modern history—a group of Hunan revolutionists,and received the reputation of “cradle of revolution,hometown of leaders”.Red celebrity resources are important foundation for the development of Hunan red tourism.At present,the resources have been developed effectively,but there are also some problems such as low degree of resources integration,low development benefit,narrow development vision and unitary development model.Therefore,cultivating excellent tourism products,clarifying market positioning,strengthening resource integration,enhancing regional cooperation and updating display mode are the key to further promoting the healthy,orderly and harmonious development of red tourism in Hunan.

Key words: red tourism, Hunan red celebrities, tourism resources development

符太浩. 湖南红色旅游形象定位与红色名人资源的开发[J]. 吉首大学学报（社会科学版）, 2010, 31(5): 103-107.

FU Tai-Hao. Image Positioning of Red Tourism and Resources Development of Red Celebrities in Hunan[J]. Journal of Jishou University（Social Sciences）, 2010, 31(5): 103-107.