关键词： 中国文学, 世界文学, 翻译, 顾彬

Abstract: Wolfgang Kubin (1945—)，a sinology professor of Bonn University，is a famous sinologist as well as a poet，writer，and translator.He has done enormous researches on classical Chinese literature，modern and contemporary Chinese literature，and the history of classical Chinese thought.Besides，he has insights into translation studies.In this talk，Wolfgang Kubin describes the relationship between Chinese literature and World literature and the differences among Chinese and western languages and mentions some issues on translation.Meanwhile，he comments on the gains and losses of “going global” of Chinese literature and offer us some suggestions on the basis of his experience and observation of cultural exchange.He argues that “going global” is not only concerned with translation，but also closely related to the selection of works，printing，publication and marketing.

Key words: Chinese literature, world literature, translation, Wolfgang Kubin