关键词： 视觉话语, 物；编码；中介

Abstract: Objects,as the subjects expressed by visual discourse,must be in accordance with the governance of visual discourse if they want to be manifested in the visual texts.People’s feelings are midway between objects and visual discourses.Ways of feelings pose a big challenge for objects and at the same time are subject to the curb of visual discourse order.The object can also fight against the visual text,raise some requests for visual discourse and stimulate the renovation in visual discourse.The birth of visual machine can produce another round of visual discourse by technology thinking,so as to make the relationship between things and visual discourse become more complex.

Key words: visual discourse, object, encode, intermediary