吉首大学学报(社会科学版) ›› 2009, Vol. 30 ›› Issue (4): 107-110.

• 管理学研究 • 上一篇    下一篇

浙商崛起对国民性格的冲击与建构

  

  1. (1.浙江工商大学 公共管理学院,浙江 杭州 310012;2.浙江工商大学 人文学院,浙江 杭州 310012)
  • 出版日期:2009-07-15 发布日期:2012-03-25
  • 作者简介:魏彩霞(1972-),女,山东曲阜人,浙江工商大学公共管理学院副教授。
  • 基金资助:

    浙江省社会科学基金浙商研究中心基地课题(07JDZS062)

The Rise of Zhejiang Merchants and Its Shock on National Character

  1. (1.College of Public Administration,Zhejiang Gongshang University,Hangzhou,Zhejiang 310012,China;2.College of Humanities,Zhejiang Gongshang University,Hangzhou,Zhejiang 310012,China)
  • Online:2009-07-15 Published:2012-03-25

摘要:在市场经济大潮中,“草根”浙商的崛起,对塑造新型民族性格、改变不合时宜的传统观念具有典型的积极意义:一、有助于改变传统“民本”思想中普通民众的依赖心理、培养民众积极主动参与社会事务的自主人格;二、有助于打破传统“士农工商”金字塔式的单一价值排序和轻视技艺的传统观念,在社会多元价值观的发展空间中形成踏实、务实的民风;三、有助于扭转传统“义利观”中重义不重利而产生的“贫穷光荣”的心理以及唯利是图制假造假的不义行为,打造符合市场经济要求的伦理观。

关键词: 浙商, 民本, 士农工商, 义利观, 国民性格

Abstract: The rise of Zhejiang Merchants from grass root is significant in remolding national character and changing the traditional out-dated concepts.Firstly,it is helpful to change the reliant mind in the people-oriented idea and cultivate common people to actively participate in social affairs;secondly,it is helpful to break the traditional value concept ranking in “officer,farmer,worker,and merchant” and the concept to belittling crafts,and thus help to form practical and pragmatic attitude in a society of multiple value concept;thirdly,it is helpful to change the traditional outlook of righteousness and benefit,overcome dishonesty,and develop an ethic concept which meets the demand of market economy.

Key words: Zhejiang merchant, people-oriented, officer,farmer,worker,and merchant, outlook of righteousness and benefit, national character

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